Se espera que el mercado de software de comunicación para empleados crezca de 816,41 millones de dólares en 2021 a 1.780,09 millones de dólares en 2027. Se espera que el mercado de software de comunicación para empleados crezca a una tasa compuesta anual del 11,8% durante el período previsto de 2021. hasta 2027.
Con la creciente competitividad en todas las industrias, la necesidad de una alta productividad operativa y de los empleados está creciendo entre las empresas para lograr un crecimiento sostenible y rentable a largo plazo. Por lo tanto, la demanda de soluciones de comunicación para empleados eficientes y efectivas está aumentando a un ritmo impresionante en industrias como BFSI, manufactura, comercio minorista, atención médica, TI y servicios. telecomunicaciones, educación y otros. La comunicación organizacional interna juega un papel crucial a la hora de impulsar la colaboración, la productividad y el compromiso de la fuerza laboral en una empresa. Además de esto, la necesidad crucial de mantener una comunicación adecuada con los empleados sin escritorio y la creciente proporción de fuerza laboral remota debido al actual brote de coronavirus son algunos de los factores importantes que están impulsando la adopción de software y servicios de comunicación para empleados a nivel mundial. Hay varias empresas innovadoras que ofrecen estas soluciones con una amplia variedad de funciones integradas en ellas. Un software de comunicación para empleados permite a las organizaciones personalizar y ofrecer comunicaciones específicas entre departamentos, como comunicaciones internas, comunicaciones de recursos humanos, mensajes operativos, comunicaciones de cumplimiento y notificaciones de emergencia, entre otras. Estas soluciones también ofrecen un alto nivel de personalización y herramientas de participación de los empleados para respaldar el desarrollo integral de la comunicación en toda la empresa. La creciente tendencia a la digitalización, la creciente demanda de soluciones de comunicación basadas en resultados y la creciente adopción de soluciones basadas en la nube en pequeñas, medianas y grandes empresas son algunos de los factores clave que impulsan el crecimiento del mercado de software de comunicación para empleados. p>
El mercado de software de comunicación para empleados está segmentado por tipo de implementación, tamaño de empresa, industria y geografía. Según el tipo de implementación, el mercado de software de comunicación para empleados se divide en nube y local. Se proyecta que el segmento de la nube será el segmento más grande y de más rápido crecimiento según el pronóstico de 2021 a 2027. Según el tamaño de la empresa, el mercado se segmenta en pymes y grandes empresas. El segmento de grandes empresas contribuyó con la mayor participación en los ingresos en 2019, mientras que se proyecta que el segmento de pymes sea el sector de más rápido crecimiento en términos de tasa de crecimiento. Según la industria, el mercado se segmenta en BFSI, fabricación, venta minorista, atención médica, TI y servicios. telecomunicaciones y otros. En 2020, la industria de TI y telecomunicaciones lideró el mercado de software de comunicación para empleados a nivel mundial. Geográficamente, el mercado está segmentado en cinco regiones principales, a saber, América del Norte, Europa, APAC, MEA y SAM. En 2019, América del Norte tuvo la mayor participación en los ingresos, seguida de Europa y APAC.
regiones lucrativas en el mercado de software de comunicación para empleadosSoftware de comunicación para empleados Market Insights
Necesidad creciente de mejorar la comunicación con la fuerza laboral sin escritorio para impulsar la demanda
Con un nivel de competencia cada vez mayor y un panorama tecnológico cambiante en todos los sectores verticales de la industria, las empresas se esfuerzan continuamente por encontrar soluciones que puedan ayudar a mejorar la productividad de los empleados, la eficiencia operativa y las experiencias del usuario final, al tiempo que reducen sus costos generales. Además de esto, debido al brote de coronavirus, las empresas también están cambiando hacia una cultura de trabajo remoto debido a las restricciones a las actividades comerciales locales y a las restricciones de movimiento que se están implementando en varios países. La estructura de las empresas actuales se está volviendo más dinámica y compleja, especialmente en industrias como el comercio minorista y la atención médica, donde una gran parte de la fuerza laboral no tiene escritorio o es móvil por naturaleza. El brote de coronavirus está impulsando aún más la tendencia a dejar de trabajar en otras industrias, como BFSI, manufactura, TI y telecomunicaciones, entre otras. Por lo tanto, debido a la creciente proporción de trabajadores sin escritorio en todas las industrias, se espera que la demanda de herramientas de comunicación multiplataforma (escritorio, dispositivos móviles, tabletas, etc.) aumente a un ritmo impresionante en los próximos años.
;
Información de mercado basada en el tipo de implementación
Según el tipo de implementación, el mercado global de software de comunicación para empleados se segmenta en la nube y en las instalaciones. La demanda de software de comunicación para empleados basado en la nube es mayor que la del software de comunicación para empleados local. Las ofertas de software basadas en la nube son menos costosas que el software local; Además, la sólida infraestructura de red de los países desarrollados también respalda la adopción de software basado en la nube. Varios actores corporativos están planeando realizar inversiones sustanciales en software avanzado para cambiar rápidamente hacia plataformas modernas integradas con funciones avanzadas.
Mercado de software de comunicación para empleados, por tipo de implementación: 2021 y 2027Información del mercado basada en el tamaño de la empresa
Según el tamaño de la empresa, el El mercado de software de comunicación para empleados está segmentado en pymes y grandes empresas. El segmento de grandes empresas lideró el mercado de software de comunicación para empleados con una participación más alta.
Información del mercado basada en la industria
El segmento de usuarios finales es sub -segmentado en BFSI, manufactura, comercio minorista, atención médica, TI y telecomunicaciones, y otras industrias. El segmento de otros incluye industrias como el transporte, el gobierno, la educación y la energía, etc.
Información estratégica
Representantes que operan en el mercado de software de comunicación para empleados centrarse en estrategias, como iniciativas de mercado, adquisiciones y lanzamientos de productos, para mantener sus posiciones en el mercado de software de comunicación para empleados. Algunos avances de los actores clave del mercado de software de comunicación para empleados son:
En septiembre de 2020, Smarp Oy lanzó una suite de análisis basada en inteligencia artificial. Esta suite combina inteligencia artificial y análisis en tiempo real para medir el impacto de la comunicación de los empleados.
En abril de 2020, Nudge Corporation lanzó un conjunto de funciones de activación de primera línea diseñadas para activar fuerza laboral inactiva de primera línea. Nudge ayuda a recorrer cuatro etapas clave de recuperación, incluida la ejecución en el campo, la contratación, la incorporación y el desempeño sostenido, que avanzan los puntos de referencia existentes para el compromiso de los empleados.
Mercado de software de comunicación para empleados: ; Por tipo de implementación
- Nube
- On-Premise
Mercado de software de comunicación para empleados: ndash; por tamaño de empresa
- Pymes
- Grandes empresas
Mercado de software de comunicación para empleados: Por industria
- BFSI
- Fabricación
- Venta minorista
- Salud
- TI y telecomunicaciones
- Otras industrias
Mercado de software de comunicación para empleados: ndash; por Geografía
- América del Norte
- Estados Unidos
- Canadá
- México
< li>Europa - Francia
- Alemania
- Rusia
- Reino Unido
- Italia
- Resto de Europa
- Asia Pacífico (APAC)
- China
- India
- Japón < li>Australia
- Corea del Sur
- Resto de APAC
- Arabia Saudita
- EAU
- Sudáfrica
- Resto de MEA
- Brasil
- Argentina
- Resto de SAM
Mercado de software de comunicación para empleados: ndash; Perfiles de la empresa
- Beekeeper AG
- Nudge Corporation
- Poppulo (E-Search DAC)
- Simpplr Inc.
- Smarp Oy
- SnapComms
- Socibble, Inc.
- Staffbase
- theEMPLOYEEapp
- Workvivo Limited
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
In terms of revenue share, North America held the largest share of global employee communication software market in 2019 and it is anticipated to continue its dominance over the forecast period of 2020 to 2027. Europe is the second largest revenue contributor, followed by APAC in 2019. The presence of developed countries such as US and Canada coupled with strong industry base especially in BFSI, IT & telecom, healthcare, and retail sectors is the major factors responsible for high adoption of employee communication software in the North America region.
An increasing need for enhanced communication with deskless workforce coupled with the growing trend of digital workplace transformation through adoption of advanced solutions are some of the key driving factors for global employee communication software market. Furthermore, the increasing demand of efficient internal communication solutions among SMEs and growing adoption of cloud-based solutions will provide ample growth opportunities to market players operating in the global employee communication software market.
Based on enterprise size, the employee communication software market is segmented into SMEs and large enterprises. Presently, large enterprises segment led the employee communication software market. Moreover, the growing trend of digital transformation and rising number of remotely working employees are propelling the need for efficient internal communication among large enterprises, which would propel the use of employee communication software. However, the growing traction toward digital transformation is significantly driving the demand for employee communication software in the SME segment.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
Related Reports
Dec 2020
Engineering Professional Services Market
Size and Forecast (2021 - 2031), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type (Consulting, Non-Consulting), Service Type (Designing and Construction, ESG, Program Management, Others), Sector (Private, Public), Vertical (Advanced Manufacturing, Infrastructure, Energy and Utilities, Environmental, Transportation, Others), Advanced Manufacturing (Data Center, Life Sciences, Electronics, and Semiconductor, EV and EV Battery, Others), Infrastructure (Buildings and Cities, Health Infrastructure, Telecommunication Infrastructure, Others), Energy And Utilities (Renewables, Energy Storage, Transmission and Distribution), Transportation (Aviation, Highways and Bridges, Ports and Maritime, Rail and Transit), Water (Water, Wastewater), and Geography (Americas, Europe, Asia Pacific and Middle East and Africa)
Dec 2020
Virtual Reality Puzzle Games Market
Size and Forecast (2020 - 2030), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Age (18 to 34 Years, Above 35 Years, 13 to 17 Years, and Upto 12 Years), Player Type (Single Player and Multi Player), and End Users (Individuals and Professionals)
Dec 2020
AI Data Management Market
Size and Forecast (2021 - 2031), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Offering (Solution and Service), Deployment (On-premise and Cloud), Technology [Machine Learning, Natural Language Processing (NLP), Computer Vision, and Context Awareness Computing], and Industry Vertical (BFSI, Retail & E-commerce, IT & Telecom, Healthcare, Government & Utilities, and Others), and Geography
Dec 2020
Inspection Software for Government Services Market
Size and Forecast (2020 - 2030), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Component (Software and Services), Services (Implementation and Deployment, Support and Maintenance, Training, and Consulting), Deployment (Cloud and On-premises), Application (Permitting and Licensing Management, Inspection and Scheduling Management, Contract Management, and Others), and End User (Local Government, State Government, and Federal Government)
Dec 2020
Mobile Threat Defense Market
Size and Forecast (2020 - 2030), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Operating System (Android and iOS), Enterprise Size (Large Enterprises and SMEs), and End-User (IT and Telecomm, BFSI, Manufacturing, Retail and E-commerce, Government, and Others)
Dec 2020
Spend Analytics for Electronics and Semiconductor Market
Size and Forecasts (2020 - 2030), Global and Regional Share, Trend, and Growth Opportunity Analysis By Component (Software and Service), Type (Descriptive Analytics, Predictive Analytics, and Prescriptive Analytics), Deployment (On-premise and Cloud), and Application (Financial Management, Risk Management, Governance and Compliance Management, Supplier Sourcing and Performance Management, Demand and Supply Forecasting, and Others)
Dec 2020
Photonic Design Automation Market
Size and Forecasts (2020 - 2030), Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Component (Solution and Service), Deployment (On-Premise and Cloud), Organization Size (SMEs and Large Enterprises), and Application (Academic Research and Industrial Research & Manufacturing)
Dec 2020
Voice-based Payments Market
Size and Forecast (2020 - 2030), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Component (Hardware and Software), By Enterprise Size (Large Enterprises and Small and Medium-Sized Enterprises), By Industry (BFSI, Automotive, Healthcare, Retail, Government, and Others), and by Geography