Se espera que el mercado de visores montados en cascos crezca de 7.840,66 millones de dólares en 2021 a 55.333,07 millones de dólares en 2028; se estima que crecerá a una tasa compuesta anual del 32,2 % entre 2021 y 2028.
Las pantallas montadas en auriculares ayudan a mejorar la experiencia del usuario brindándole información en tiempo real y un entorno de simulación. junto con la información procesada respecto de la tarea realizada. La pantalla tiene una pequeña óptica de visualización delante de uno (monocular HMD) o de cada ojo (binocular HMD). Tiene muchas aplicaciones en los sectores del juego, la industria de la aviación, la ingeniería, la medicina y la industria. Actualmente, la mayoría de las industrias tienen la ventaja de las tecnologías de realidad aumentada (AR) y realidad virtual (VR) para actualizar sus sistemas técnicos y lograr una mayor eficiencia operativa para sus operaciones y automatizar sus negocios. Además, la industria del juego y el entretenimiento adopta principalmente la tecnología HMD. De manera similar, otras aplicaciones de las gafas inteligentes (AR, VR y Realidad Mixta) incluyen la ingeniería, la capacitación y la investigación. simulación y fines educativos. Antes de la pandemia de COVID-19, muchas empresas se interesaban cautelosamente por la realidad aumentada y la realidad virtual, pero solo unas pocas estaban realmente preparadas para utilizar estas tecnologías. Algunos investigaron cómo aplicar esta nueva tecnología en sus negocios. Otros intentaron calcular los costos de desarrollo para planificar los recursos presupuestarios para el futuro. Durante el año pasado, la situación ha evolucionado rápidamente. Hoy en día, los clientes dudan menos en implementar activamente AR y VR en la educación y el comercio minorista. También lo ven como una herramienta que ayuda a sus equipos dispersos y a sus trabajadores remotos a hacer su trabajo. Además, los consumidores están mostrando gran interés en tener la experiencia de transacciones de compras basadas en AR/VR. Además, las empresas de todo el mundo están observando el impacto de estas tecnologías en el mercado, que se espera que continúe con la tendencia en los próximos años.
Perspectivas estratégicas
Impacto de la pandemia de COVID-19 en el mercado de pantallas montadas en cascos
Durante la pandemia de COVID-19, la industria de semiconductores ya se ha enfrentado a muchos desafíos para satisfacer la demanda en todo el mundo. Varios desafíos, como requisitos y requisitos. El cumplimiento de materias primas, las restricciones al transporte y la interrupción de las operaciones transfronterizas han disminuido el crecimiento del mercado de cascos durante los dos primeros trimestres de 2020. Sin embargo, el mercado ha recuperado su crecimiento durante el tercer y tercer trimestre. Cuarto trimestre de 2020. El mercado ya ha recuperado las pérdidas sufridas durante la pandemia en el mismo año. Esto tuvo un impacto positivo en el mercado durante el año fiscal 2020. Por ejemplo, las inversiones en 2020 y el gasto global en tecnologías, software y servicios de AR y VR, incluidas las compras de los consumidores, aumentaron entre un 40% y un 50% con respecto a 2019.
regiones lucrativas para el mercado de pantallas montadas en cascos
Perspectivas del mercado
Implementación de HMD en aplicaciones de juegos
Los usuarios que juegan juegos de PC utilizan pantallas montadas en la cabeza porque proporcionan un mayor nivel de disfrute que la configuración convencional. Además, la implementación de HMD está aumentando en las aplicaciones de juegos debido a la disponibilidad de dispositivos HMD de bajo costo y la demanda de una experiencia de juego mejorada. Además, a lo largo de los años se han observado crecientes lanzamientos de juegos de realidad virtual y están impulsando el crecimiento del mercado de pantallas montadas en cascos. Además, el creciente crecimiento de la industria del juego y el creciente desarrollo de productos impulsan la demanda de HMD en los juegos de realidad virtual. Por ejemplo, en marzo de 2021, Sony lanzó una nueva lista de juegos de PlayStation VR, que consiste en una adaptación en realidad virtual de Doom 3, I Expect You To Die 2: The Spy and The Liar, Fracked, After the Fall, Song in the Smoke. y Zenith: The Last City.
Información sobre el segmento tecnológico
Basado en la tecnología, el mercado de visores montados en la cabeza se segmenta en Realidad Aumentada ( AR), Realidad Virtual (VR) y Realidad Mixta (MR). El segmento de Realidad Virtual (VR) lideró el mercado con una participación de mercado del 40,8% en 2020. La creciente adopción de auriculares VR para aplicaciones de juegos junto con la implementación de módulos multimedia en diferentes edificios comerciales, como institutos de investigación científica, instalaciones educativas, aplicaciones de juegos, aplicaciones de entretenimiento y otras, ha creado amplias oportunidades para el mercado de realidad virtual (VR) en todo el mundo.
Mercado de pantallas montadas en cascos, por tecnología (% Compartir)
Información sobre el segmento de diseño
Basado en el diseño, el mercado mundial de visualizadores montados en la cabeza se divide en -Pantallas montadas y gafas portátiles. El segmento de pantallas montadas en la cabeza (HMD) lideró el mercado con una participación de mercado del 54,7% en 2020. Además, se espera que tenga una participación del 41,1% para 2028. Las pantallas montadas en la cabeza permiten al usuario experimentar diferentes variaciones de videos o información. junto con la accesibilidad para controlar el mismo. La mayoría de los dispositivos de auriculares AR/VR están diseñados en forma de pantallas montadas en la cabeza, que también son un dispositivo semiabierto con forma de casco.
Información sobre el segmento de conexión
Según la conexión, el mercado mundial de visores montados en la cabeza se segmenta en cableado, inalámbrico e híbrido. El segmento inalámbrico lideró el mercado con una participación de mercado del 55,4% en 2020 y se espera que represente el 61,3% del mercado total en 2028. Los dispositivos HMD inalámbricos no requieren ninguna conexión por cable para recibir ningún comando. En cambio, tiene componentes como diodos, receptores, sensores y otros componentes que proporcionan comandos inalámbricos y proceden con la transmisión de señales. Los dispositivos se utilizan más ampliamente para aplicaciones de juegos, aplicaciones deportivas, entretenimiento y otras instalaciones de ocio. Además, son los HMD de mayor crecimiento en el mercado mundial de monitores montados en la cabeza, según el estudio de investigación de mercado.
Los actores del mercado se centran en innovaciones y desarrollos de nuevos productos. integrando tecnologías y características avanzadas para competir. En abril de 2021, el ejército de EE. UU. otorgó a Microsoft un acuerdo de 22 mil millones de dólares para fabricar equipos de realidad aumentada. Según los términos del contrato, comenzaría a producir Sistemas Integrados de Aumento durante un período de diez años. En enero de 2021, Magic Leap celebró un acuerdo de asociación estratégica de varias fases y varios años con Google (EE. UU.) para que Google Cloud ofrezca soluciones de computación espacial a empresas y clientes de Google Cloud.
Según el tipo, el mercado de pantallas montadas en casco se segmenta en HMD integrado, HMD discreto y HMD deslizable. Según la aplicación, el mercado se segmenta en entrenamiento y simulación, deportes y ocio, imágenes, defensa y seguridad, y otros. El mercado de visualizadores montados en la cabeza, por componente, se segmenta en pantallas de visualización, controladores, sensores, cámaras y otros. Según la tecnología, el mercado se segmenta en Realidad Aumentada (AR), Realidad Virtual (VR) y Realidad Mixta (MR). Según el diseño, el mercado de las pantallas montadas en la cabeza se divide en pantallas montadas en la cabeza y gafas portátiles. El mercado, por conexión, se segmenta en cableado, inalámbrico e híbrido. Según la geografía, el mercado mundial de cascos está segmentado en cinco regiones: América del Norte, Europa, Asia-Pacífico, Oriente Medio y África, y América del Sur.
Microsoft, Sony, Oculus VR, Lenovo, Magic Leap Inc., BAE Systems, Seiko Epson Corporation, Samsung Electronics, Google LLC, HTC Corporation y Vuzix son algunas de las principales empresas que operan en el mercado de pantallas montadas en cascos.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The head mounted display have been in use for several years worldwide, however, the technology has been experiencing immense demand in recent years. The noteworthy implementation of HMD in gaming application is supporting the growth of head mounted display market. Moreover, the growing adoption of AR/VR headsets across military sector is also the crucial growth parameters for the head mounted display market.
There has been a significant increase in the investments toward the development of HMDs, and in the use of such devices in various applications worldwide. Head mounted display market players are extensively investing in cutting-edge technologies which could reduce the weight of the devices, enhance the user as experience, and all at comparatively low costs. Companies such as Facebook Corporation, Intel Corporation, Qualcomm, Inc., Alphabet, Inc., Comcast Ventures, and Samsung Group are investing heavily in the HMD market and will provide growth opportunities to the market players during the forecast period.
The global head mounted display market was dominated by the discrete HMD segment in 2020. The extensive use of discrete HMDs in gaming and entertainment has been the biggest driver for their growth.
In 2020, APAC led the market with a substantial revenue share, followed by North America and Europe. Asia Pacific is a prospective market for head mounted display market players.
The major companies in head mounted display includes Microsoft, Sony, Oculus VR, Lenovo, and Magic Leap Inc. The ranking has been derived analysing multiple parameters such as annual revenue earned from head mounted display portfolio, client base, geographic locations, R&D expenditure, brand image, and number of employees, among others. These companies are actively participating in developing head mounted display for various applications.
China led the head mounted display market globally with a highest market share in the year 2020. China is fast emerging as the world’s most important head mounted display market, due to rapid adoption of extended reality in various applications. Moreover, the Chinese government has taken a leading role in both defining the scope and providing resources for the domestic VR industry will also drive the market growth.
The List of Companies - Head Mounted Display Market
- Microsoft
- Sony
- Oculus VR
- Lenovo
- Magic Leap Inc
- BAE Systems
- Seiko Epson Corporation
- Samsung Electronics
- Google LLC
- HTC Corporation
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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