AB Testing Tools Market Forecast to 2028 - COVID-19 Impact and Global Analysis by Component (Tools, Services); Deployment (Cloud, On-Premise); End User (Agencies, E-Commerce, Lead Generation, Others) and Geography

Report Code: TIPRE00012749 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming

Covid
Assesing the covid-19 impact?
Get the Latest COVID-19 Analysis on this market
Request Now
Happy to join you in your fight against the COVID-19 economic pandemic!
MARKET INTRODUCTION

A/B testing tools are used to compare two versions of an app, email, web page, or other marketing assets in order to decide which performs better. The tool is suitable for understanding the user engagement and fulfillment of online features, such as a new product or feature. Several social media platforms, such as Facebook, LinkedIn, and Instagram, use this tool to make user experiences more

MARKET DYNAMICS

The growing demand for A/B testing tools in various business-business (B2B) companies is driving the growth of A/B testing tools market. However, the high initial cost may restrain the growth of the A/B testing tools market. Furthermore, the increasing e-commerce, travel, media and technology companies demand for A/B testing tools to improve their Search Engine Optimization (SEO) is

MARKET SCOPE

The "Global A/B Testing Tools Market Analysis to 2028" is a specialized and in-depth study of the A/B testing tools market with a special focus on the global market trend analysis. The report aims to provide an overview of A/B testing tools market with detailed market segmentation by component, deployment, end user, and geography. The global A/B testing tools market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading A/B testing tools market players and offers key trends and opportunities in the A/B testing tools market.

MARKET SEGMENTATION

The global A/B testing tools market is segmented on the basis of by component, deployment, end user, and end user. On the basis of component, the market is segmented as tools and services. On the basis of deployment, the market is segmented as cloud and on-premise. On the basis of end user, the market is segmented as agencies, e-commerce, lead generation, and others.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global A/B testing tools market based on various segments. It also provides market size and forecast estimates from year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The A/B testing tools market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.

The report analyzes factors affecting A/B testing tools market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the A/B testing tools market in these regions.



Get more information on this report :

MARKET PLAYERS


The reports cover key developments in the A/B testing tools market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from A/B testing tools market are anticipated to lucrative growth opportunities in the future with the rising demand for A/B testing tools market. Below mentioned is the list of few companies engaged in the A/B testing tools market.

The report also includes the profiles of key A/B testing tools market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.

  •   AB TASTY
  •   Adobe
  •   Convert Inc.
  •   Crazy Egg, Inc
  •   Evolv Technology Solutions, Inc.
  •   Google Inc.
  •   Optimizely
  •   Qubit
  •   SiteSpect, Inc.
  •   VWO (Wingify Software Pvt. Ltd.)

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.


Get more information on this report :

TABLE OF CONTENTS

1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 AB Testing Tools Market - By Component
1.3.2 AB Testing Tools Market - By Deployment
1.3.3 AB Testing Tools Market - By End User
1.3.4 AB Testing Tools Market - By Region
1.3.4.1 By Country

2. KEY TAKEAWAYS

3. RESEARCH METHODOLOGY

4. AB TESTING TOOLS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS

5. AB TESTING TOOLS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6. AB TESTING TOOLS MARKET - GLOBAL MARKET ANALYSIS
6.1. AB TESTING TOOLS - GLOBAL MARKET OVERVIEW
6.2. AB TESTING TOOLS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE

7. AB TESTING TOOLS MARKET - REVENUE AND FORECASTS TO 2028 - COMPONENT
7.1. OVERVIEW
7.2. COMPONENT MARKET FORECASTS AND ANALYSIS
7.3. TOOLS
7.3.1. Overview
7.3.2. Tools Market Forecast and Analysis
7.4. SERVICES
7.4.1. Overview
7.4.2. Services Market Forecast and Analysis
8. AB TESTING TOOLS MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT
8.1. OVERVIEW
8.2. DEPLOYMENT MARKET FORECASTS AND ANALYSIS
8.3. CLOUD
8.3.1. Overview
8.3.2. Cloud Market Forecast and Analysis
8.4. ON-PREMISE
8.4.1. Overview
8.4.2. On-Premise Market Forecast and Analysis
9. AB TESTING TOOLS MARKET - REVENUE AND FORECASTS TO 2028 - END USER
9.1. OVERVIEW
9.2. END USER MARKET FORECASTS AND ANALYSIS
9.3. AGENCIES
9.3.1. Overview
9.3.2. Agencies Market Forecast and Analysis
9.4. E-COMMERCE
9.4.1. Overview
9.4.2. E-Commerce Market Forecast and Analysis
9.5. LEAD GENERATION
9.5.1. Overview
9.5.2. Lead Generation Market Forecast and Analysis
9.6. OTHERS
9.6.1. Overview
9.6.2. Others Market Forecast and Analysis

10. AB TESTING TOOLS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America AB Testing Tools Market Overview
10.1.2 North America AB Testing Tools Market Forecasts and Analysis
10.1.3 North America AB Testing Tools Market Forecasts and Analysis - By Component
10.1.4 North America AB Testing Tools Market Forecasts and Analysis - By Deployment
10.1.5 North America AB Testing Tools Market Forecasts and Analysis - By End User
10.1.6 North America AB Testing Tools Market Forecasts and Analysis - By Countries
10.1.6.1 United States AB Testing Tools Market
10.1.6.1.1 United States AB Testing Tools Market by Component
10.1.6.1.2 United States AB Testing Tools Market by Deployment
10.1.6.1.3 United States AB Testing Tools Market by End User
10.1.6.2 Canada AB Testing Tools Market
10.1.6.2.1 Canada AB Testing Tools Market by Component
10.1.6.2.2 Canada AB Testing Tools Market by Deployment
10.1.6.2.3 Canada AB Testing Tools Market by End User
10.1.6.3 Mexico AB Testing Tools Market
10.1.6.3.1 Mexico AB Testing Tools Market by Component
10.1.6.3.2 Mexico AB Testing Tools Market by Deployment
10.1.6.3.3 Mexico AB Testing Tools Market by End User
10.2. EUROPE
10.2.1 Europe AB Testing Tools Market Overview
10.2.2 Europe AB Testing Tools Market Forecasts and Analysis
10.2.3 Europe AB Testing Tools Market Forecasts and Analysis - By Component
10.2.4 Europe AB Testing Tools Market Forecasts and Analysis - By Deployment
10.2.5 Europe AB Testing Tools Market Forecasts and Analysis - By End User
10.2.6 Europe AB Testing Tools Market Forecasts and Analysis - By Countries
10.2.6.1 Germany AB Testing Tools Market
10.2.6.1.1 Germany AB Testing Tools Market by Component
10.2.6.1.2 Germany AB Testing Tools Market by Deployment
10.2.6.1.3 Germany AB Testing Tools Market by End User
10.2.6.2 France AB Testing Tools Market
10.2.6.2.1 France AB Testing Tools Market by Component
10.2.6.2.2 France AB Testing Tools Market by Deployment
10.2.6.2.3 France AB Testing Tools Market by End User
10.2.6.3 Italy AB Testing Tools Market
10.2.6.3.1 Italy AB Testing Tools Market by Component
10.2.6.3.2 Italy AB Testing Tools Market by Deployment
10.2.6.3.3 Italy AB Testing Tools Market by End User
10.2.6.4 United Kingdom AB Testing Tools Market
10.2.6.4.1 United Kingdom AB Testing Tools Market by Component
10.2.6.4.2 United Kingdom AB Testing Tools Market by Deployment
10.2.6.4.3 United Kingdom AB Testing Tools Market by End User
10.2.6.5 Russia AB Testing Tools Market
10.2.6.5.1 Russia AB Testing Tools Market by Component
10.2.6.5.2 Russia AB Testing Tools Market by Deployment
10.2.6.5.3 Russia AB Testing Tools Market by End User
10.2.6.6 Rest of Europe AB Testing Tools Market
10.2.6.6.1 Rest of Europe AB Testing Tools Market by Component
10.2.6.6.2 Rest of Europe AB Testing Tools Market by Deployment
10.2.6.6.3 Rest of Europe AB Testing Tools Market by End User
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific AB Testing Tools Market Overview
10.3.2 Asia-Pacific AB Testing Tools Market Forecasts and Analysis
10.3.3 Asia-Pacific AB Testing Tools Market Forecasts and Analysis - By Component
10.3.4 Asia-Pacific AB Testing Tools Market Forecasts and Analysis - By Deployment
10.3.5 Asia-Pacific AB Testing Tools Market Forecasts and Analysis - By End User
10.3.6 Asia-Pacific AB Testing Tools Market Forecasts and Analysis - By Countries
10.3.6.1 Australia AB Testing Tools Market
10.3.6.1.1 Australia AB Testing Tools Market by Component
10.3.6.1.2 Australia AB Testing Tools Market by Deployment
10.3.6.1.3 Australia AB Testing Tools Market by End User
10.3.6.2 China AB Testing Tools Market
10.3.6.2.1 China AB Testing Tools Market by Component
10.3.6.2.2 China AB Testing Tools Market by Deployment
10.3.6.2.3 China AB Testing Tools Market by End User
10.3.6.3 India AB Testing Tools Market
10.3.6.3.1 India AB Testing Tools Market by Component
10.3.6.3.2 India AB Testing Tools Market by Deployment
10.3.6.3.3 India AB Testing Tools Market by End User
10.3.6.4 Japan AB Testing Tools Market
10.3.6.4.1 Japan AB Testing Tools Market by Component
10.3.6.4.2 Japan AB Testing Tools Market by Deployment
10.3.6.4.3 Japan AB Testing Tools Market by End User
10.3.6.5 South Korea AB Testing Tools Market
10.3.6.5.1 South Korea AB Testing Tools Market by Component
10.3.6.5.2 South Korea AB Testing Tools Market by Deployment
10.3.6.5.3 South Korea AB Testing Tools Market by End User
10.3.6.6 Rest of Asia-Pacific AB Testing Tools Market
10.3.6.6.1 Rest of Asia-Pacific AB Testing Tools Market by Component
10.3.6.6.2 Rest of Asia-Pacific AB Testing Tools Market by Deployment
10.3.6.6.3 Rest of Asia-Pacific AB Testing Tools Market by End User
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa AB Testing Tools Market Overview
10.4.2 Middle East and Africa AB Testing Tools Market Forecasts and Analysis
10.4.3 Middle East and Africa AB Testing Tools Market Forecasts and Analysis - By Component
10.4.4 Middle East and Africa AB Testing Tools Market Forecasts and Analysis - By Deployment
10.4.5 Middle East and Africa AB Testing Tools Market Forecasts and Analysis - By End User
10.4.6 Middle East and Africa AB Testing Tools Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa AB Testing Tools Market
10.4.6.1.1 South Africa AB Testing Tools Market by Component
10.4.6.1.2 South Africa AB Testing Tools Market by Deployment
10.4.6.1.3 South Africa AB Testing Tools Market by End User
10.4.6.2 Saudi Arabia AB Testing Tools Market
10.4.6.2.1 Saudi Arabia AB Testing Tools Market by Component
10.4.6.2.2 Saudi Arabia AB Testing Tools Market by Deployment
10.4.6.2.3 Saudi Arabia AB Testing Tools Market by End User
10.4.6.3 U.A.E AB Testing Tools Market
10.4.6.3.1 U.A.E AB Testing Tools Market by Component
10.4.6.3.2 U.A.E AB Testing Tools Market by Deployment
10.4.6.3.3 U.A.E AB Testing Tools Market by End User
10.4.6.4 Rest of Middle East and Africa AB Testing Tools Market
10.4.6.4.1 Rest of Middle East and Africa AB Testing Tools Market by Component
10.4.6.4.2 Rest of Middle East and Africa AB Testing Tools Market by Deployment
10.4.6.4.3 Rest of Middle East and Africa AB Testing Tools Market by End User
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America AB Testing Tools Market Overview
10.5.2 South and Central America AB Testing Tools Market Forecasts and Analysis
10.5.3 South and Central America AB Testing Tools Market Forecasts and Analysis - By Component
10.5.4 South and Central America AB Testing Tools Market Forecasts and Analysis - By Deployment
10.5.5 South and Central America AB Testing Tools Market Forecasts and Analysis - By End User
10.5.6 South and Central America AB Testing Tools Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil AB Testing Tools Market
10.5.6.1.1 Brazil AB Testing Tools Market by Component
10.5.6.1.2 Brazil AB Testing Tools Market by Deployment
10.5.6.1.3 Brazil AB Testing Tools Market by End User
10.5.6.2 Argentina AB Testing Tools Market
10.5.6.2.1 Argentina AB Testing Tools Market by Component
10.5.6.2.2 Argentina AB Testing Tools Market by Deployment
10.5.6.2.3 Argentina AB Testing Tools Market by End User
10.5.6.3 Rest of South and Central America AB Testing Tools Market
10.5.6.3.1 Rest of South and Central America AB Testing Tools Market by Component
10.5.6.3.2 Rest of South and Central America AB Testing Tools Market by Deployment
10.5.6.3.3 Rest of South and Central America AB Testing Tools Market by End User

11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

12. AB TESTING TOOLS MARKET, KEY COMPANY PROFILES
12.1. AB TASTY
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. ADOBE
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. CONVERT INC.
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. CRAZY EGG, INC
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. EVOLV TECHNOLOGY SOLUTIONS, INC.
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. GOOGLE INC.
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. OPTIMIZELY
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. QUBIT
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. SITESPECT, INC.
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. VWO (WINGIFY SOFTWARE PVT. LTD.)
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments

13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies

1. AB TASTY
2. Adobe
3. Convert Inc.
4. Crazy Egg, Inc
5. Evolv Technology Solutions, Inc.
6. Google Inc.
7. Optimizely
8. Qubit
9. SiteSpect, Inc.
10. VWO (Wingify Software Pvt. Ltd.)
TIPRE00012749
Your data will never be shared with third parties, however, we may send you information from time to time about our products that may be of interest to you. By submitting your details, you agree to be contacted by us. You may contact us at any time to opt-out.

Pricing

Free

20%

customization on Pre-Booking