Advertising Agency Software Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Component (Solution, Services); Platform (Web-Based, App-Based); Agency Size (Small and Medium Agencies, Large Agencies) and Geography

Report Code: TIPRE00019387 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming

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MARKET INTRODUCTION

Software for advertising agencies is a platform for handling business tasks such as account monitoring, task management, time tracking, customer management and others for a pool of applications from art director to accounting. By automating routine tasks and also making customer engagement more engaging, these technologies help advertising agency employees concentrate on essential business activities. These agencies are responsible for overseeing all the facets of an enterprise's advertisement and marketing strategies.

MARKET DYNAMICS

The increasing strain of multiple tasks also leads, among other things, to mistakes such as unprofitable pricing structure, un-attractive content production, and long reporting hours. This growing number of tasks is hampering the advertising agencies' efficiency and revenue generation, thus creating the need for viable solutions to streamline the business processes. Advertising companies are therefore implementing solutions that help ease the weight of multiple assignments and produce higher revenues.

MARKET SCOPE

The "Global Advertising Agency Software Market Analysis To 2028" is a specialized and in-depth study of the Technology, Media and Telecommunication industry with a special focus on the global market trend analysis. The advertising agency software market report aims to provide an overview of the advertising agency software market with detailed market segmentation by component, platform, agency size, and geography. The global advertising agency software market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading advertising agency software market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION

The global advertising agency software market is segmented on the basis of component, platform, and agency size. Based on component, the advertising agency software market is segmented into: solution and services. On the basis of platform, the advertising agency software market is segmented into: web-based, app-based. Based on agency size, the advertising agency software market is segmented into: small and medium agencies and large agencies.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global advertising agency software market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The advertising agency software market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the advertising agency software market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South& Central America after evaluating political, economic, social and technological factors affecting the advertising agency software market in these regions.



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MARKET PLAYERS


The reports cover key developments in the advertising agency software market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from advertising agency software market are anticipated to lucrative growth opportunities in the future with the rising demand for filter products in the global market. Below mentioned is the list of few companies engaged in the advertising agency software market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the advertising agency software market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.

  •  ADOBE
  •  ORACLE
  •  METADATA INC
  •  ACCELO INC
  •  HIVE TECHNOLOGY INC
  •  LINEUP SYSTEMS
  •  CURRENTTRACK
  •  FUNNELDASH
  •  WRIKE INC
  •  CELTRA INC

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TABLE OF CONTENTS

1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Advertising Agency Software Market - By Component
1.3.2 Advertising Agency Software Market - By Platform
1.3.3 Advertising Agency Software Market - By Agency Size
1.3.4 Advertising Agency Software Market - By Region
1.3.4.1 By Country

2. KEY TAKEAWAYS

3. RESEARCH METHODOLOGY

4. ADVERTISING AGENCY SOFTWARE MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS

5. ADVERTISING AGENCY SOFTWARE MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6. ADVERTISING AGENCY SOFTWARE MARKET - GLOBAL MARKET ANALYSIS
6.1. ADVERTISING AGENCY SOFTWARE - GLOBAL MARKET OVERVIEW
6.2. ADVERTISING AGENCY SOFTWARE - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE

7. ADVERTISING AGENCY SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - COMPONENT
7.1. OVERVIEW
7.2. COMPONENT MARKET FORECASTS AND ANALYSIS
7.3. SOLUTION
7.3.1. Overview
7.3.2. Solution Market Forecast and Analysis
7.3.3. Cloud Market
7.3.3.1. Overview
7.3.3.2. Cloud Market Forecast and Analysis
7.3.4. On-Premise Market
7.3.4.1. Overview
7.3.4.2. On-Premise Market Forecast and Analysis
7.4. SERVICES
7.4.1. Overview
7.4.2. Services Market Forecast and Analysis
8. ADVERTISING AGENCY SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - PLATFORM
8.1. OVERVIEW
8.2. PLATFORM MARKET FORECASTS AND ANALYSIS
8.3. WEB-BASED
8.3.1. Overview
8.3.2. Web-Based Market Forecast and Analysis
8.4. APP-BASED
8.4.1. Overview
8.4.2. App-Based Market Forecast and Analysis
9. ADVERTISING AGENCY SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - AGENCY SIZE
9.1. OVERVIEW
9.2. AGENCY SIZE MARKET FORECASTS AND ANALYSIS
9.3. SMALL AND MEDIUM AGENCIES
9.3.1. Overview
9.3.2. Small and Medium Agencies Market Forecast and Analysis
9.4. LARGE AGENCIES
9.4.1. Overview
9.4.2. Large Agencies Market Forecast and Analysis

10. ADVERTISING AGENCY SOFTWARE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Advertising Agency Software Market Overview
10.1.2 North America Advertising Agency Software Market Forecasts and Analysis
10.1.3 North America Advertising Agency Software Market Forecasts and Analysis - By Component
10.1.4 North America Advertising Agency Software Market Forecasts and Analysis - By Platform
10.1.5 North America Advertising Agency Software Market Forecasts and Analysis - By Agency Size
10.1.6 North America Advertising Agency Software Market Forecasts and Analysis - By Countries
10.1.6.1 United States Advertising Agency Software Market
10.1.6.1.1 United States Advertising Agency Software Market by Component
10.1.6.1.2 United States Advertising Agency Software Market by Platform
10.1.6.1.3 United States Advertising Agency Software Market by Agency Size
10.1.6.2 Canada Advertising Agency Software Market
10.1.6.2.1 Canada Advertising Agency Software Market by Component
10.1.6.2.2 Canada Advertising Agency Software Market by Platform
10.1.6.2.3 Canada Advertising Agency Software Market by Agency Size
10.1.6.3 Mexico Advertising Agency Software Market
10.1.6.3.1 Mexico Advertising Agency Software Market by Component
10.1.6.3.2 Mexico Advertising Agency Software Market by Platform
10.1.6.3.3 Mexico Advertising Agency Software Market by Agency Size
10.2. EUROPE
10.2.1 Europe Advertising Agency Software Market Overview
10.2.2 Europe Advertising Agency Software Market Forecasts and Analysis
10.2.3 Europe Advertising Agency Software Market Forecasts and Analysis - By Component
10.2.4 Europe Advertising Agency Software Market Forecasts and Analysis - By Platform
10.2.5 Europe Advertising Agency Software Market Forecasts and Analysis - By Agency Size
10.2.6 Europe Advertising Agency Software Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Advertising Agency Software Market
10.2.6.1.1 Germany Advertising Agency Software Market by Component
10.2.6.1.2 Germany Advertising Agency Software Market by Platform
10.2.6.1.3 Germany Advertising Agency Software Market by Agency Size
10.2.6.2 France Advertising Agency Software Market
10.2.6.2.1 France Advertising Agency Software Market by Component
10.2.6.2.2 France Advertising Agency Software Market by Platform
10.2.6.2.3 France Advertising Agency Software Market by Agency Size
10.2.6.3 Italy Advertising Agency Software Market
10.2.6.3.1 Italy Advertising Agency Software Market by Component
10.2.6.3.2 Italy Advertising Agency Software Market by Platform
10.2.6.3.3 Italy Advertising Agency Software Market by Agency Size
10.2.6.4 United Kingdom Advertising Agency Software Market
10.2.6.4.1 United Kingdom Advertising Agency Software Market by Component
10.2.6.4.2 United Kingdom Advertising Agency Software Market by Platform
10.2.6.4.3 United Kingdom Advertising Agency Software Market by Agency Size
10.2.6.5 Russia Advertising Agency Software Market
10.2.6.5.1 Russia Advertising Agency Software Market by Component
10.2.6.5.2 Russia Advertising Agency Software Market by Platform
10.2.6.5.3 Russia Advertising Agency Software Market by Agency Size
10.2.6.6 Rest of Europe Advertising Agency Software Market
10.2.6.6.1 Rest of Europe Advertising Agency Software Market by Component
10.2.6.6.2 Rest of Europe Advertising Agency Software Market by Platform
10.2.6.6.3 Rest of Europe Advertising Agency Software Market by Agency Size
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Advertising Agency Software Market Overview
10.3.2 Asia-Pacific Advertising Agency Software Market Forecasts and Analysis
10.3.3 Asia-Pacific Advertising Agency Software Market Forecasts and Analysis - By Component
10.3.4 Asia-Pacific Advertising Agency Software Market Forecasts and Analysis - By Platform
10.3.5 Asia-Pacific Advertising Agency Software Market Forecasts and Analysis - By Agency Size
10.3.6 Asia-Pacific Advertising Agency Software Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Advertising Agency Software Market
10.3.6.1.1 Australia Advertising Agency Software Market by Component
10.3.6.1.2 Australia Advertising Agency Software Market by Platform
10.3.6.1.3 Australia Advertising Agency Software Market by Agency Size
10.3.6.2 China Advertising Agency Software Market
10.3.6.2.1 China Advertising Agency Software Market by Component
10.3.6.2.2 China Advertising Agency Software Market by Platform
10.3.6.2.3 China Advertising Agency Software Market by Agency Size
10.3.6.3 India Advertising Agency Software Market
10.3.6.3.1 India Advertising Agency Software Market by Component
10.3.6.3.2 India Advertising Agency Software Market by Platform
10.3.6.3.3 India Advertising Agency Software Market by Agency Size
10.3.6.4 Japan Advertising Agency Software Market
10.3.6.4.1 Japan Advertising Agency Software Market by Component
10.3.6.4.2 Japan Advertising Agency Software Market by Platform
10.3.6.4.3 Japan Advertising Agency Software Market by Agency Size
10.3.6.5 South Korea Advertising Agency Software Market
10.3.6.5.1 South Korea Advertising Agency Software Market by Component
10.3.6.5.2 South Korea Advertising Agency Software Market by Platform
10.3.6.5.3 South Korea Advertising Agency Software Market by Agency Size
10.3.6.6 Rest of Asia-Pacific Advertising Agency Software Market
10.3.6.6.1 Rest of Asia-Pacific Advertising Agency Software Market by Component
10.3.6.6.2 Rest of Asia-Pacific Advertising Agency Software Market by Platform
10.3.6.6.3 Rest of Asia-Pacific Advertising Agency Software Market by Agency Size
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Advertising Agency Software Market Overview
10.4.2 Middle East and Africa Advertising Agency Software Market Forecasts and Analysis
10.4.3 Middle East and Africa Advertising Agency Software Market Forecasts and Analysis - By Component
10.4.4 Middle East and Africa Advertising Agency Software Market Forecasts and Analysis - By Platform
10.4.5 Middle East and Africa Advertising Agency Software Market Forecasts and Analysis - By Agency Size
10.4.6 Middle East and Africa Advertising Agency Software Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Advertising Agency Software Market
10.4.6.1.1 South Africa Advertising Agency Software Market by Component
10.4.6.1.2 South Africa Advertising Agency Software Market by Platform
10.4.6.1.3 South Africa Advertising Agency Software Market by Agency Size
10.4.6.2 Saudi Arabia Advertising Agency Software Market
10.4.6.2.1 Saudi Arabia Advertising Agency Software Market by Component
10.4.6.2.2 Saudi Arabia Advertising Agency Software Market by Platform
10.4.6.2.3 Saudi Arabia Advertising Agency Software Market by Agency Size
10.4.6.3 U.A.E Advertising Agency Software Market
10.4.6.3.1 U.A.E Advertising Agency Software Market by Component
10.4.6.3.2 U.A.E Advertising Agency Software Market by Platform
10.4.6.3.3 U.A.E Advertising Agency Software Market by Agency Size
10.4.6.4 Rest of Middle East and Africa Advertising Agency Software Market
10.4.6.4.1 Rest of Middle East and Africa Advertising Agency Software Market by Component
10.4.6.4.2 Rest of Middle East and Africa Advertising Agency Software Market by Platform
10.4.6.4.3 Rest of Middle East and Africa Advertising Agency Software Market by Agency Size
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Advertising Agency Software Market Overview
10.5.2 South and Central America Advertising Agency Software Market Forecasts and Analysis
10.5.3 South and Central America Advertising Agency Software Market Forecasts and Analysis - By Component
10.5.4 South and Central America Advertising Agency Software Market Forecasts and Analysis - By Platform
10.5.5 South and Central America Advertising Agency Software Market Forecasts and Analysis - By Agency Size
10.5.6 South and Central America Advertising Agency Software Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Advertising Agency Software Market
10.5.6.1.1 Brazil Advertising Agency Software Market by Component
10.5.6.1.2 Brazil Advertising Agency Software Market by Platform
10.5.6.1.3 Brazil Advertising Agency Software Market by Agency Size
10.5.6.2 Argentina Advertising Agency Software Market
10.5.6.2.1 Argentina Advertising Agency Software Market by Component
10.5.6.2.2 Argentina Advertising Agency Software Market by Platform
10.5.6.2.3 Argentina Advertising Agency Software Market by Agency Size
10.5.6.3 Rest of South and Central America Advertising Agency Software Market
10.5.6.3.1 Rest of South and Central America Advertising Agency Software Market by Component
10.5.6.3.2 Rest of South and Central America Advertising Agency Software Market by Platform
10.5.6.3.3 Rest of South and Central America Advertising Agency Software Market by Agency Size

11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

12. ADVERTISING AGENCY SOFTWARE MARKET, KEY COMPANY PROFILES
12.1. ADOBE
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. ORACLE
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. METADATA INC
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. ACCELO INC
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. HIVE TECHNOLOGY INC
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. LINEUP SYSTEMS
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. CURRENTTRACK
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. FUNNELDASH
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. WRIKE INC
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. CELTRA INC
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments

13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies

1.Adobe
2.Oracle
3.Metadata Inc
4.Accelo Inc
5.Hive Technology Inc
6.Lineup Systems
7.CurrentTrack
8.FunnelDash
9.Wrike Inc
10.Celtra Inc
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