The audio and video editing software market is projected to grow from US$ 3,223.12 million in 2022 to US$ 4,562.65 million by 2028. It is estimated to grow at a CAGR of 6.0% from 2022 to 2028.
Audio editing software is used to edit and generate audio files. Audio editors and engineers use this software to mix and delete audio sections, edit and rearrange audio, and record and generate new audio components. Audio editing programs also offer various effects for the manipulation of the sound of audio files in different ways. Audio editing software mostly complies with different file types, including MP3s, WAVE, Windows Media, and MPEG-4. The software is mostly used by audio engineers and music producers, such as mixers, editors, and sound designers, to produce songs, films, and television shows. This edited audio is often used with video editing software and the video production team. Also, musicians, who are audio editing beginners, use the free audio editing software solutions for audio editing.
Video editing software is a software program that helps edit, modify, generate, and manipulate a video or movie. Using video editing software, the user can remove the sections, cut and arrange the video to give it a better flow, and add effects to enhance their video. In addition, professional video editing software is also used by professionals to add advanced visual effects, enhancing output and improving emotional impact.
It is also seen that the trend of free audio and video editing software is rising in the market. An unprecedented migration toward work-from-home mandates is raising the demand for audio and video editing software market. Audio and video editing software market players are increasing the availability of free tools to provide hands-on software experience to the users, leading to a rise in conversions. Additionally, it is also seen that there is a huge rise in the number of YouTubers, social media influencers, and online entrepreneurs. These users use editing software to upload their videos, which is the major factor driving the audio and video editing software market growth during the forecast period.
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Audio and Video Editing Software Market: Strategic Insights
Audio and Video Editing Software Market
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CAGR (2022 - 2028)
6.0%
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Market Size 2022
US$ 3.22 Billion
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Market Size 2028
US$ 4.56 Billion
Market Dynamics
GROWTH DRIVERS
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FUTURE TRENDS
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OPPORTUNITIES
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Key Players
- ABLETON
- Adobe
- Animoto Inc.
- Apple Inc.
- Autodesk Inc.
- Avid Technology, Inc.
- JW PLAYER
- Lightworks
- MAGIX
- Movavi Software Limited
Regional Overview
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Market Segmentation
Component
- Software
Deployment
- On premise and Cloud
End User
- Personal and Commercial
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Audio and Video Editing Software Market: Strategic Insights
-
CAGR (2022 - 2028)6.0% -
Market Size 2022
US$ 3.22 Billion -
Market Size 2028
US$ 4.56 Billion
Market Dynamics
- XXXXXXX
- XXXXXXX
- XXXXXXX
- XXXXXXX
- XXXXXXX
- XXXXXXX
- XXXXXXX
- XXXXXXX
- XXXXXXX
Key Players
- ABLETON
- Adobe
- Animoto Inc.
- Apple Inc.
- Autodesk Inc.
- Avid Technology, Inc.
- JW PLAYER
- Lightworks
- MAGIX
- Movavi Software Limited
Regional Overview
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Market Segmentation
Component - Software
Deployment - On premise and Cloud
End User - Personal and Commercial
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Impact of COVID-19 Pandemic on Asia Pacific Audio and Video Editing Software Market
Due to social distancing measures, supply chain interruptions, and limited mobility of products and services, the COVID-19 pandemic hampered the deployment of audio and video editing software and services for a short period in the Asia Pacific. However, it pushed the demand for video streaming services, on the other hand.
Furthermore, during the pandemic, the number of startups in the region grew gradually. According to a report by Orios Venture Partners, Indian startups raised US$ 42 billion in 2021, up from US$ 11.5 billion in 2020. Studies claim that India witnessed the emergence of 46 unicorns in 2021 alone, with the total number of unicorns surpassing 90. The growing startup culture across the region is creating new opportunities for vendors in the audio and video editing software market, as not all companies and startups have the budget to hire a professional audio and video editing company for their marketing/promotional activities. Hence, COVID-19 positively influenced the Asia Pacific audio and video editing software market.
Lucrative Regions for Audio and Video Editing Software Market
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Market Insights – Audio and Video Editing Software Market
Rising Demand for Animated Content in Education Sector
The growing need for animated content in education and academia is boosting the audio and video editing software market. As a result, the growing use of audio and video editing software in e-learning platforms to enable visual representation for learning is propelling the audio and video editing software market growth. The trend of remote schooling, resulting from the effects of the COVID-19 pandemic, is also increasing the deployment of animations to improve student comprehension, fuelling the expansion of video editing software among educational content creation companies.
As online learning platforms, such as Coursera, edX, and Udemy, become more popular, motion graphic content and animated movies are being used, pushing solid industry expansion. Using animated content in e-learning to accurately teach a topic in applications, such as medical training, catalyzes business growth. Learning and teaching may become faster and more fun with 3D animation. The basic purpose of animated content is to make learning more task-oriented and practical, reducing the time and effort students must engage in it. Thus, the rising demand for animated content in education is expected to drive the demand for audio and video editing software during the forecast period.
Component-based Market Insights
Based on component, the audio and video editing software market is bifurcated into software and services. The software segment accounted for a larger market share in 2021. Audio and video editing software allows users to edit audio and video using a computer or smartphone. The video editing software solution is used to edit video content, including television programming, commercials, and films.
In addition, professionals use this solution for broadcasting news, sports, reality television, and cinema; they gather, access, edit, and complete stories whenever and from wherever using cloud-based solutions. For instance, Adobe’s Adobe Premiere Pro video editing software helps create social clips to feature films with the leading video editor. Similarly, the audio editing software solution is used for audio production, which includes music and sound creation, recording, editing, signal processing, integrated surround mixing, and mastering reference video playback. The software segment is further sub-segmented into audio editing software and video editing software.
Players operating in the audio and video editing software market are mainly focused on developing advanced and efficient products.
- In 2022, CyberLink launched PowerDVD 22, the updated version of its award-winning movie and media playback software that allows consumers to have an immersive experience with movies, music, and YouTube.
- In 2021, TechSmith Corporation partnered with Panopto, a leading provider of video management systems for higher education and large enterprises.
Some of key players profiled in the audio and video editing software market are Adobe; Apple Inc.; Avid Technology, Inc.; Lightworks; Movavi Software Limited; Steinberg Media Technologies GmbH; ABLETON; Animoto Inc.; Autodesk Inc.; JW PLAYER; MAGIX; NATIVE INSTRUMENTS; SERATO; Sony Corporation; SPLICE; TECHSMITH; THE PIXEL FARM; TRACKLIB; Wondershare Technology Co., Ltd.; and Output Inc.
Audio and Video Editing Software Market Report Scope
| Report Attribute | Details |
|---|---|
| Market size in 2022 | US$ 3.22 Billion |
| Market Size by 2028 | US$ 4.56 Billion |
| Global CAGR (2022 - 2028) | 6.0% |
| Historical Data | 2020-2021 |
| Forecast period | 2023-2028 |
| Segments Covered |
By Component
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| Regions and Countries Covered |
North America
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| Market leaders and key company profiles |
|
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Component, Deployment, and End User
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
The global audio and video editing software market was estimated to be US$ 4,562.65 Mn million in 2021 and is expected to grow at a CAGR of 6.0% during the forecast period 2022 - 2028.
The rising adoption of visual effects (VFX) in entertainment industry coupled with surge in demand due to popularity of online video content across social media platforms is anticipated to drive the market over the forecast period.
The proliferation of IoT and AI technologies is anticipated to play a significant role in the future in conducting audio and video editing software in the coming years.
The key players, holding majority shares, in audio and video editing software market includes Apple Inc.; Adobe Inc.; TechSmith Corporation; Avid Technology; and Sony Group Corporation.
APAC is anticipated to grow with the highest CAGR over the forecast period.
The country anticipated to grow with the highest CAGR are the US, France, India, South Africa and Brazil.
The US held the largest market share in 2021, followed by China.
The on-premises segment led the audio and video editing software market with a significant share in 2021.
The audio and video editing software market is expected to reach US$ 4,562.65 Mn by 2028.
The incremental growth, expected to be recorded for the audio and video editing software market during the forecast period, is US$ 1,472.41 million.
The List of Companies - Audio and Video Editing Software Market
- ABLETON
- Adobe
- Animoto Inc.
- Apple Inc.
- Autodesk Inc.
- Avid Technology, Inc.
- JW PLAYER
- Lightworks
- MAGIX
- Movavi Software Limited
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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