Automotive Over The Air (OTA) Market Size and Competitive Analysis till 2031

Historic Data: 2021-2023 | Base Year: 2024 | Forecast Period: 2025-2031

Coverage: Automotive Over The Air (OTA) Market covers analysis By Technology (Firmware Over-The-Air Technology (FOTA), Software Over-The-Air Technology (SOTA)); Application (Electronic Control Unit (ECU), Infotainment, Safety and Security, Telematics Control Unit (TCU), Others); Vehicle Type (Passenger Car, Commercial Vehicle, Battery Electric Vehicle (BEV), Hybrid Electric Vehicles (HEV), Plug-In Hybrid Electric Vehicles (PHEV)) , and Geography (North America, Europe, Asia Pacific, and South and Central America)

Report Code : TIPRE00004326
Category : Technology, Media and Telecommunications

No. of Pages : 150

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MARKET OVERVIEW

ver The Air (OTA) service is attractive to carmakers as a way to update software in a car. Connected vehicles are enabled to receive Over the Air software updates and transmit diagnostic and operational data from the remote cloud. In this way, it helps to reduce recall expenses, improve cyber-security response time, increase product quality and operational efficiency. It is expected to witness considerable growth, owing to rising demand for a better, economical and faster way to detect, report and fix defects.

MARKET SCOPE

The

"Global Automotive over the air (OTA) Market Analysis to 2031"

is a specialized and in-depth study of the automotive and transportation industry with a special focus on the global market trend analysis. The report aims to provide an overview of Automotive over the air (OTA) market with detailed market segmentation by technology, application, vehicle type, and geography. The global Automotive over the air (OTA)' market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading Automotive over the air (OTA) market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION

Based on technology, the market is segmented as firmware over-the-air technology (FOTA), and software over-the-air technology (SOTA)
On the basis of application, the market is segmented into electronic control unit (ECU), infotainment, safety and security, telematics control unit (TCU), others (User Interface User Experience and Apps)
Based on vehicle type, the market is segmented into passenger car, commercial vehicle, battery electric vehicle (BEV), hybrid electric vehicles (HEV), plug-in hybrid electric vehicles (PHEV)

MARKET DYNAMICS

Drivers:

Increasing vehicle recalls due to software problems and rising use of connected car devices in the vehicles
The emergence of technology, the Internet of Things (IoT) in the automotive industry

Restraints:

High updating cost, complexity and lack of infrastructure in developing countries

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The Automotive over the air (OTA) market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the marketduring the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive Porters five force analysis highlighting factors factors affecting the Automotive over the air (OTA) market in these regions.

IMPACT OF COVID-19 ON AUTOMOTIVE OVER THE AIR (OTA) MARKET

The outbreak of the COVID-19 has severely impacted the automotive and transportation, and other related industries. The emergence of COVID-19 virus across the globe which led to lockdown scenarios has led to unprecedented series of border closures across the globe. This disruption in global supply chain is expected to leave an impact on the industry through till mid-2021. Several Automotive over the air (OTA) manufactures have declared the pause in the production due to the lowered demand, supply chain bottlenecks, and to protect the safety of their employees in the most affected countries during the COVID-19 pandemic. As a result, the demand for Automotive over the air (OTA) solutions got declined in 2021 and is the impact of pandemic is expected to continue in the year 2021 too.

MARKET PLAYERS

The report covers key developments in the Automotive over the air (OTA) market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the marketwere acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from Automotive over the air (OTA) market are anticipated to lucrative growth opportunities in the future with the rising demand for Automotive over the air (OTA) in the global market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the Automotive over the air (OTA) market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.

Automotive Over The Air (OTA) Report Scope

Report Attribute	Details
Market size in 2024	US$ XX million
Market Size by 2031	US$ XX Million
Global CAGR (2025 - 2031)	XX%
Historical Data	2021-2023
Forecast period	2025-2031
Segments Covered	By Technology Firmware Over-The-Air Technology Software Over-The-Air Technology By Application Electronic Control Unit Infotainment Safety and Security Telematics Control Unit By Vehicle Type Passenger Car Commercial Vehicle Battery Electric Vehicle Hybrid Electric Vehicles Plug-In Hybrid Electric Vehicles
Regions and Countries Covered	North America US Canada Mexico Europe UK Germany France Russia Italy Rest of Europe Asia-Pacific China India Japan Australia Rest of Asia-Pacific South and Central America Brazil Argentina Rest of South and Central America Middle East and Africa South Africa Saudi Arabia UAE Rest of Middle East and Africa
Market leaders and key company profiles	Continental AG Fujitsu Ltd Harman International Industries Inc Airbiquity Infineon Technologies AG Movimento Inc Hitachi Automotive Systems, Ltd NXP Semiconductors Robert Bosch GmbH