Chicken Sausages Market Trends, Size, Share, Forecast - 2030

Chicken Sausages Market Size and Forecast (2020 - 2030), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Category (Organic and Conventional) and Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Retail, and Others)

Publication Month : Jan 2024

  • Report Code : TIPRE00011903
  • Category : Food and Beverages
  • Status : Data Released
  • No. of Pages : 150
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[Research Report] The chicken sausages market size was valued at US$ 4,258.33 million in 2022 and is projected to reach US$ 6,273.38 million by 2030; the market is expected to register a CAGR of 5.0% from 2022 to 2030.

Market Insights and Analyst View:

Chicken sausages are made with ground chicken, which is stuffed inside a cylindrical, edible casing and flavored using parsley, sage, and other herbs. Chicken sausages are a good source of protein and contain lower fat than pork-based sausages. The rising demand for high-protein snacking items with less fat and calorie content is driving the chicken sausages market. Also, increasing consumption of convenience food products with substantial health benefits is expected to boost the demand for chicken sausages over the forecast period.

Growth Drivers and Challenges:

The consumption of high-quality convenience food is increasing among the working population and teenagers. Convenience food, such as ready-to-eat products, saves consumers’ time and efforts invested in ingredient shopping, meal preparation, and cooking. Further, the inclination toward convenience foods such as packaged meat products, including sausages, has upsurged owing to busy lifestyles, increasing demand for on-the-go food products, and rapid urbanization. The increasing demand for protein-rich food and changes in food habits and meal patterns further boost the demand for convenience food. According to the US Department of Agriculture, consumer demand for convenience food has increased; as a result, it has become the American staple food.

The growing popularity of eating on the go, during commutes, or at the workplace has propelled the demand for portable and easily consumable food. Due to the busy lifestyle, the minimum time spent on cooking boosts the demand for convenience and on-the-go food products such as chicken sausages. The availability of a variety of sausage-related food options that cater to the broad range of tastes and dietary preferences of consumers has further increased its demand. Thus, the rising preference for convenience food products drives the chicken sausages market growth.

Furthermore, the rising demand for high-protein snacking items due to the growing inclination toward health is driving the chicken sausages market. Protein snacks are gaining immense traction among consumers due to protein’s vital role in supporting health, weight management, and workouts. According to the Hartman Group Snacking 2020 Report, one out of four US consumers witness high protein is important when choosing which snacks to eat or drink. Thus, the growing preference for high-protein snacking food is expected to provide strong growth potential to the chicken sausages market over the coming years.

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Chicken Sausages Market: Strategic Insights

chicken-sausage-market
Market Size Value inUS$ 4,258.33 million in 2022
Market Size Value byUS$ 6,273.38 million by 2030
Growth rateCAGR of 5.0% from 2022 to 2030
Forecast Period2022-2030
Base Year2022
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Report Segmentation and Scope:

The global chicken sausages market is segmented on the basis of category, distribution channel, and geography. Based on category, the market is divided into organic and conventional. The market, based on distribution channel, is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others. By geography, the chicken sausages market is broadly categorized into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. The market in North America is further segmented into the US, Canada, and Mexico. The European chicken sausages market is subsegmented into Germany, France, the UK, Italy, Russia, and the Rest of Europe. The market in Asia Pacific is further segmented into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The chicken sausages market in the MEA is sub-segmented into South Africa, Saudi Arabia, the UAE, and the Rest of MEA. The market in South & Central America market is further categorized into Brazil, Argentina, and the Rest of South & Central America.

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Segmental Analysis

Based on distribution channel, the supermarkets & hypermarkets segment held the largest share of the chicken sausages market, and the online retail segment is anticipated to record the highest CAGR from 2022 to 2030. Consumers increasingly prefer online shopping platforms to buy a variety of products from different brands under the same site remotely. E-commerce platforms provide a hassle-free shopping experience along with heavy discounts and special offers, which attract a large number of consumers. Moreover, customer reviews and ratings coupled with detailed product descriptions are available on online shopping websites, which help customers choose the right products for them. Further, these shopping platforms provide multiple payment options which enhance the shopping experience of the consumers. All these factors are driving the sales of chicken sausages through online retail channels, propelling the chicken sausages market growth. 

Based on category, the conventional segment held a larger share of the chicken sausages market in 2022, whereas the organic segment is projected to record a higher CAGR from 2022 to 2030. Organic products are becoming popular among consumers due to their health benefits and rising health concerns. Organic chicken sausages are made using chicken, which is raised in organic-certified poultry farms. Other ingredients are grown in organic forms that follow stringent farming practices and prevent the use of chemical fertilizers, pesticides, antibiotics, and genetically modified organisms (GMOs). This factor is driving the growth of the organic segment in the chicken sausages market.

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Regional Analysis:

Among all major regions, Europe dominated the chicken sausages market in 2022. The market in this region was valued at US$ 1,534.70 million in 2022. Asia Pacific is expected to register the highest CAGR of 6.3% from 2022 to 2030. Asia Pacific countries such as China, Japan, and India are significant markets for chicken sausages due to rising demand for convenience food, along with the fast lifestyle and ease provided by packaged food and beverages in terms of cooking and on-the-go consumption. Chicken sausages are widely consumed by younger people and working professionals due to ease of preparation, high protein content, and busy lifestyles. Thus, the rising consumption of convenience food products is one of the key factors driving the chicken sausages market growth in Asia Pacific.  

Industry Developments and Future Opportunities:

Various initiatives taken by the key players operating in the chicken sausages market are listed below:

  1. In May 2021, Tyson Foods launched a new line of Italian chicken sausages with 100% natural, no-antibiotic chicken. The product also contains 60% less fat and 45% fewer calories than pork-based sausages, which meets the requirements of calorie-conscious consumers.
  2. In July 2021, Johnsonville LLC, a US-based manufacturer, launched sausage strips, which are available nationwide at additional US retailers, including Kroger, Meijer, Albertsons-Safeway, HEB, Food Lion, and many Walmart stores.

COVID-19 Impact:

The COVID-19 pandemic affected almost all industries in various countries in North America, Europe, Asia Pacific (APAC), South & Central America (SAM), and the Middle East & Africa (MEA). Lockdowns, travel restrictions, and business shutdowns in these regions hampered the growth of the food & beverages and pharmaceuticals & nutraceuticals industries. The shutdown of manufacturing units disturbed global supply chains, manufacturing activities, delivery schedules, and essential and nonessential product sales. Various companies witnessed and announced delays in product deliveries, along with the projection of a slump in sales of their products in 2020. All these factors had a negative impact on the global chicken sausages market.

The demand for natural and clean-label products increased dramatically during the COVID-19 pandemic as consumers perceive natural products to be healthier than conventional ones. This factor propelled the demand for chicken sausages in the food & beverages sector. Also, the demand for personal care products with vegan, cruelty-free, natural, and herbal claims increased during the pandemic, owing to increased sustainability concerns. This factor indicates strong potential for the chicken sausages market growth in the personal care and cosmetic space. Further, in 2021, governments of various countries announced relaxations in the restrictions such as lockdowns and trade barriers, which led to a recovery in the marketplace. Also, the manufacturers were permitted to operate with full employee strength, which helped them overcome the demand-supply gap.

Competitive Landscape and Key Companies:

The top 10 companies operating in the global chicken sausages market are Tyson Foods Inc, Applegate Farms LLC, Boar’s Head Brand, Gilbert’s Craft Sausages, Kayem Foods Inc, Premio Foods, Bilinski’s Sausage Co, Jones Dairy Farm, JOHNSONVILLE LLC, and Amylu Foods. These players focus on developing natural, organic, and clean-label chicken sausages, which is expected to open new growth opportunities in the coming years.

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Category, and Distribution Channel

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Can you list some of the major players operating in the global chicken sausages market?

The major players operating in the global chicken sausages market include Tyson Foods Inc, Applegate Farms LLC, Boar’s Head Brand, Gilbert’s Craft Sausages, Kayem Foods Inc, Premio Foods, Bilinski’s Sausage Co, Jones Dairy Farm, JOHNSONVILLE LLC, and Amylu Foods among others.

What are the opportunities for chicken sausages in the global market?

Increasing demand for protein-rich and low-fat snacks is expected to provide lucrative growth opportunities to the global chicken sausages market during the forecast period.

Based on distribution channel, which segment is projected to register the fastest growth from 2022 to 2030?

Based on distribution channel, the online retail segment is projected to register the fastest CAGR from 2022 to 2030 due to rising preference of online shopping owing to convenience offered by e-commerce platforms.

Which region held the largest share of the global chicken sausages market?

Europe market dominated the chicken sausages market and continue to be the largest segment by 2028. Rising snacking trend along with preference for low-fat and high-protein chicken-based snacks are driving the growth of chicken sausages market across Europe.

Based on the category, which segment held the largest share in the chicken sausages market?

Based on the category, the conventional segment accounted for the largest revenue share. Conventional chicken sausages are less expensive and are easily available across various retail stores which drive the demand for chicken sausages among consumers.

The List of Companies - Chicken Sausages Market

  1. Tyson Foods Inc
  2. Applegate Farms LLC
  3. Boar’s Head Brand
  4. Gilbert’s Craft Sausages
  5. Kayem Foods Inc
  6. Premio Foods
  7. Bilinski’s Sausage Co
  8. Jones Dairy Farm
  9. JOHNSONVILLE LLC
  10. Amylu Foods

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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