Customer Journey Mapping Market Forecast to 2027 - COVID-19 Impact and Global Analysis By Type (User Experience Focused Maps (UX Journey Maps), Marketing Automation / Sales Journeys (Sales Automation Journey Maps), Customer Experience Journey Maps (CX Journey Maps), Others); Application (Large Enterprises, SMEs) and Geography

Report Code: TIPRE00015841 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming
Covid
MARKET INTRODUCTION

Customer journey mapping, or CJM or user journey mapping, creates a customer journey map, i.e., a visual story of customers' interactions with the brand. This exercise helps companies step into the shoes of their customers and see their business from the customer's perspective.

MARKET DYNAMICS

In other words, CJM is a blueprint for the client's journey, labeling all touchpoints. It should extend from touchpoints designed to raise awareness and interest, including advertising and marketing efforts, PR, etc., through to usage-related touchpoints, such as account teams, sales reps, handling complaints about support services, etc. It also extends to the cessation of the company relationship, e.g., switching to an alternative provider, closing a bank account, etc. It can be critical to handle this stage in turning experiences around and inviting a future return to use.

MARKET SCOPE

The "Global Customer Journey Mapping Market Analysis To 2027" is a specialized and in-depth study of the technology, media and telecommunication industry with a special focus on the global market trend analysis. The customer journey mapping market report aims to provide an overview of the customer journey mapping market with detailed market segmentation by type, application, and geography. The global customer journey mapping market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading customer journey mapping market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION

The global customer journey mapping market is segmented on the basis of type and application. Based on type, the customer journey mapping market is segmented into: User Experience Focused Maps (UX Journey Maps), Marketing Automation / Sales Journeys (Sales Automation Journey Maps), and Customer Experience Journey Maps (CX Journey Maps. Based on application, customer journey mapping market is segmented into: Large Enterprises and SMEs.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global customer journey mapping market based on various segments. It also provides market size and forecast estimates from the year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The customer journey mapping market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the customer journey mapping market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South& Central America after evaluating political, economic, social and technological factors affecting the customer journey mapping market in these regions.



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MARKET PLAYERS


The reports cover key developments in the customer journey mapping market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from customer journey mapping market are anticipated to lucrative growth opportunities in the future with the rising demand for filter products in the global market. Below mentioned is the list of few companies engaged in the customer journey mapping market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the customer journey mapping market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.

  •   Adobe
  •   BryterCX
  •   CallMiner
  •   IBM
  •   Kitewheel
  •   NICE Ltd.
  •   Pointillist
  •   Quadient
  •   Salesforce.com, Inc.
  •   Verint Systems

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.


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TABLE OF CONTENTS

1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Customer Journey Mapping Market - By Type
1.3.2 Customer Journey Mapping Market - By Application
1.3.3 Customer Journey Mapping Market - By Region
1.3.3.1 By Country

2. KEY TAKEAWAYS

3. RESEARCH METHODOLOGY

4. CUSTOMER JOURNEY MAPPING MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS

5. CUSTOMER JOURNEY MAPPING MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6. CUSTOMER JOURNEY MAPPING MARKET - GLOBAL MARKET ANALYSIS
6.1. CUSTOMER JOURNEY MAPPING - GLOBAL MARKET OVERVIEW
6.2. CUSTOMER JOURNEY MAPPING - GLOBAL MARKET AND FORECAST TO 2027
6.3. MARKET POSITIONING/MARKET SHARE

7. CUSTOMER JOURNEY MAPPING MARKET - REVENUE AND FORECASTS TO 2027 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. USER EXPERIENCE FOCUSED MAPS (UX JOURNEY MAPS)
7.3.1. Overview
7.3.2. User Experience Focused Maps (UX Journey Maps) Market Forecast and Analysis
7.4. MARKETING AUTOMATION / SALES JOURNEYS (SALES AUTOMATION JOURNEY MAPS)
7.4.1. Overview
7.4.2. Marketing Automation / Sales Journeys (Sales Automation Journey Maps) Market Forecast and Analysis
7.5. CUSTOMER EXPERIENCE JOURNEY MAPS (CX JOURNEY MAPS)
7.5.1. Overview
7.5.2. Customer Experience Journey Maps (CX Journey Maps) Market Forecast and Analysis
7.6. OTHERS
7.6.1. Overview
7.6.2. Others Market Forecast and Analysis
8. CUSTOMER JOURNEY MAPPING MARKET - REVENUE AND FORECASTS TO 2027 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. LARGE ENTERPRISES
8.3.1. Overview
8.3.2. Large Enterprises Market Forecast and Analysis
8.4. SMES
8.4.1. Overview
8.4.2. SMEs Market Forecast and Analysis

9. CUSTOMER JOURNEY MAPPING MARKET REVENUE AND FORECASTS TO 2027 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Customer Journey Mapping Market Overview
9.1.2 North America Customer Journey Mapping Market Forecasts and Analysis
9.1.3 North America Customer Journey Mapping Market Forecasts and Analysis - By Type
9.1.4 North America Customer Journey Mapping Market Forecasts and Analysis - By Application
9.1.5 North America Customer Journey Mapping Market Forecasts and Analysis - By Countries
9.1.5.1 United States Customer Journey Mapping Market
9.1.5.1.1 United States Customer Journey Mapping Market by Type
9.1.5.1.2 United States Customer Journey Mapping Market by Application
9.1.5.2 Canada Customer Journey Mapping Market
9.1.5.2.1 Canada Customer Journey Mapping Market by Type
9.1.5.2.2 Canada Customer Journey Mapping Market by Application
9.1.5.3 Mexico Customer Journey Mapping Market
9.1.5.3.1 Mexico Customer Journey Mapping Market by Type
9.1.5.3.2 Mexico Customer Journey Mapping Market by Application
9.2. EUROPE
9.2.1 Europe Customer Journey Mapping Market Overview
9.2.2 Europe Customer Journey Mapping Market Forecasts and Analysis
9.2.3 Europe Customer Journey Mapping Market Forecasts and Analysis - By Type
9.2.4 Europe Customer Journey Mapping Market Forecasts and Analysis - By Application
9.2.5 Europe Customer Journey Mapping Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Customer Journey Mapping Market
9.2.5.1.1 Germany Customer Journey Mapping Market by Type
9.2.5.1.2 Germany Customer Journey Mapping Market by Application
9.2.5.2 France Customer Journey Mapping Market
9.2.5.2.1 France Customer Journey Mapping Market by Type
9.2.5.2.2 France Customer Journey Mapping Market by Application
9.2.5.3 Italy Customer Journey Mapping Market
9.2.5.3.1 Italy Customer Journey Mapping Market by Type
9.2.5.3.2 Italy Customer Journey Mapping Market by Application
9.2.5.4 United Kingdom Customer Journey Mapping Market
9.2.5.4.1 United Kingdom Customer Journey Mapping Market by Type
9.2.5.4.2 United Kingdom Customer Journey Mapping Market by Application
9.2.5.5 Russia Customer Journey Mapping Market
9.2.5.5.1 Russia Customer Journey Mapping Market by Type
9.2.5.5.2 Russia Customer Journey Mapping Market by Application
9.2.5.6 Rest of Europe Customer Journey Mapping Market
9.2.5.6.1 Rest of Europe Customer Journey Mapping Market by Type
9.2.5.6.2 Rest of Europe Customer Journey Mapping Market by Application
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Customer Journey Mapping Market Overview
9.3.2 Asia-Pacific Customer Journey Mapping Market Forecasts and Analysis
9.3.3 Asia-Pacific Customer Journey Mapping Market Forecasts and Analysis - By Type
9.3.4 Asia-Pacific Customer Journey Mapping Market Forecasts and Analysis - By Application
9.3.5 Asia-Pacific Customer Journey Mapping Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Customer Journey Mapping Market
9.3.5.1.1 Australia Customer Journey Mapping Market by Type
9.3.5.1.2 Australia Customer Journey Mapping Market by Application
9.3.5.2 China Customer Journey Mapping Market
9.3.5.2.1 China Customer Journey Mapping Market by Type
9.3.5.2.2 China Customer Journey Mapping Market by Application
9.3.5.3 India Customer Journey Mapping Market
9.3.5.3.1 India Customer Journey Mapping Market by Type
9.3.5.3.2 India Customer Journey Mapping Market by Application
9.3.5.4 Japan Customer Journey Mapping Market
9.3.5.4.1 Japan Customer Journey Mapping Market by Type
9.3.5.4.2 Japan Customer Journey Mapping Market by Application
9.3.5.5 South Korea Customer Journey Mapping Market
9.3.5.5.1 South Korea Customer Journey Mapping Market by Type
9.3.5.5.2 South Korea Customer Journey Mapping Market by Application
9.3.5.6 Rest of Asia-Pacific Customer Journey Mapping Market
9.3.5.6.1 Rest of Asia-Pacific Customer Journey Mapping Market by Type
9.3.5.6.2 Rest of Asia-Pacific Customer Journey Mapping Market by Application
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Customer Journey Mapping Market Overview
9.4.2 Middle East and Africa Customer Journey Mapping Market Forecasts and Analysis
9.4.3 Middle East and Africa Customer Journey Mapping Market Forecasts and Analysis - By Type
9.4.4 Middle East and Africa Customer Journey Mapping Market Forecasts and Analysis - By Application
9.4.5 Middle East and Africa Customer Journey Mapping Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Customer Journey Mapping Market
9.4.5.1.1 South Africa Customer Journey Mapping Market by Type
9.4.5.1.2 South Africa Customer Journey Mapping Market by Application
9.4.5.2 Saudi Arabia Customer Journey Mapping Market
9.4.5.2.1 Saudi Arabia Customer Journey Mapping Market by Type
9.4.5.2.2 Saudi Arabia Customer Journey Mapping Market by Application
9.4.5.3 U.A.E Customer Journey Mapping Market
9.4.5.3.1 U.A.E Customer Journey Mapping Market by Type
9.4.5.3.2 U.A.E Customer Journey Mapping Market by Application
9.4.5.4 Rest of Middle East and Africa Customer Journey Mapping Market
9.4.5.4.1 Rest of Middle East and Africa Customer Journey Mapping Market by Type
9.4.5.4.2 Rest of Middle East and Africa Customer Journey Mapping Market by Application
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Customer Journey Mapping Market Overview
9.5.2 South and Central America Customer Journey Mapping Market Forecasts and Analysis
9.5.3 South and Central America Customer Journey Mapping Market Forecasts and Analysis - By Type
9.5.4 South and Central America Customer Journey Mapping Market Forecasts and Analysis - By Application
9.5.5 South and Central America Customer Journey Mapping Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Customer Journey Mapping Market
9.5.5.1.1 Brazil Customer Journey Mapping Market by Type
9.5.5.1.2 Brazil Customer Journey Mapping Market by Application
9.5.5.2 Argentina Customer Journey Mapping Market
9.5.5.2.1 Argentina Customer Journey Mapping Market by Type
9.5.5.2.2 Argentina Customer Journey Mapping Market by Application
9.5.5.3 Rest of South and Central America Customer Journey Mapping Market
9.5.5.3.1 Rest of South and Central America Customer Journey Mapping Market by Type
9.5.5.3.2 Rest of South and Central America Customer Journey Mapping Market by Application

10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

11. CUSTOMER JOURNEY MAPPING MARKET, KEY COMPANY PROFILES
11.1. ADOBE
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. BRYTERCX
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. CALLMINER
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. IBM
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. KITEWHEEL
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. NICE LTD.
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. POINTILLIST
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. QUADIENT
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. SALESFORCE.COM, INC.
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. VERINT SYSTEMS
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments

12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
The List of Companies

1. Adobe
2. BryterCX
3. CallMiner
4. IBM
5. Kitewheel
6. NICE Ltd.
7. Pointillist
8. Quadient
9. Salesforce.com, inc.
10. Verint Systems
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