MARKET OVERVIEW
Healthcare CRM are used to collect huge volume of their patient's data from multiple sources. In order to enhance sales, services, and marketing activities, and to achieve better ROI; the healthcare companies are increasingly using CRM solutions. CRM technology allows automation such as conveying test results, sending emails and text messages. Technology used for maintaining an efficient healthcare CRM such as social CRM, cloud based
CRM, predictive CRM, collaborative CRM, and mobile CRM.
MARKET SCOPE
The "Global Healthcare CRM Market Analysis to 2028" is a specialized and in-depth study of the healthcare industry with a special focus on the global market trend analysis. The report aims to provide an overview of the healthcare CRM market with detailed market segmentation by product, technology, application, end user and geography. The report provides key statistics on the market status of the leading healthcare CRM market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on product, the global healthcare CRM market is segmented into individual, and referral.
- On the basis of technology, the market is segmented into social CRM, cloud based-CRM, predictive CRM, collaborative CRM, mobile CRM.
- Based on application, the market is bifurcated into case management, relationship management, community outreach, case coordination, and others.
- Based on end user the market is segmented into providers, payers, and others
MARKET DYNAMICS
Drivers
- Increase in demand of virtual care, home care, disease monitoring, and mobile monitoring applications by patients.
- Benefits offered by CRM Software
- Advancements in CRM software
Restraints
- High Cost and Complexity of CRM Implementation
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The healthcare CRM market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the marketduring the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the healthcare CRM market in these regions.
IMPACT OF COVID-19 ON HEALTHCARE CRM MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and medical industry in various countries due to lockdowns, travel bans, and business shutdowns.
The European region is taking measures to build strong healthcare systems in response to the pandemic. During this time of crisis, digital health services has provided expedient health care services that offer safety, effectiveness and humanity for patients suffering from chronic diseases. During the pandemic, Germany was at the at the forefront of the digital health. In 2019, DiGA Fast-Track was developed by the Digital Healthcare Act (DVG) that allowed doctors to prescribe apps which will be reimbursed through German health insurance.
MARKET PLAYERS
The report covers key developments in the healthcare CRM market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the marketwere acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from healthcare CRM market are anticipated to lucrative growth opportunities in the future with the rising demand for healthcare CRM in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the healthcare CRM market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
1. Microsoft Corporation
2. SAP SE
3. Salesforce.com, Inc.
4. IBM Corporation
5. Veeva Systems
6. Oracle Corporation
7. Cerner Corporation
8. Amdocs Ltd.
9. Siemens Healthineers
10. Allscripts Healthcare Solutions, Inc.
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
The List of Companies
1. Microsoft Corporation
2. SAP SE
3. Salesforce.com, Inc.
4. IBM Corporation
5. Veeva Systems
6. Oracle Corporation
7. Cerner Corporation
8. Amdocs Ltd.
9. Siemens Healthineers
10. Allscripts Healthcare Solutions, Inc.
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