Hot Dogs and Sausages Market Size Report | Share & Forecast 2030

The hot dogs and sausages market size is projected to grow from US$ 74,990.90 million in 2022 to US$ 103,331.63 million by 2030; the market is expected to record a CAGR of 4.1% from 2022 to 2030.

Market Insights and Analyst View:

Hot dog is a type of sausage that is usually boiled or grilled and served in a bun. Sausages are made with ground meat (often beef, pork, or veal), spices, salt, breadcrumbs, onion, cereal grains such as rice or cornmeal, and other ingredients. They are usually smoked or cured before being cooked. Hot dogs and sausages are an important part of many cuisines and are popular across the world. Rising preference for convenience food products and strategic initiatives by key manufacturers to provide a diversified product portfolio drive the growth of the hot dogs and sausages market. 

Growth Drivers and Challenges:

The consumption of high-quality convenience food is increasing among working population and teenagers. Convenience food, such as ready-to-eat products, saves consumers’ time and efforts associated with ingredient shopping, meal preparation, and cooking. Further, the inclination toward convenience foods such as packaged meat products, including hot dogs and sausages, has upsurged owing to busy lifestyles, increasing demand for on-the-go food products, and rapid urbanization. The increasing demand for protein-rich food and changes in food habits and meal patterns further boost the demand for convenience food. According to the US Department of Agriculture, consumer demand for convenience food upsurged, becoming the American staple food. Thus, the increasing preference for convenience food drives the hot dogs and sausages market growth.

Hot dogs and sausages contamination can occur due to various reasons such as issues in the production process, improper storage, or harmful substance in the products. Government agencies and food safety associations, such as the Canadian Food Inspection Agency and the US Department of Agriculture’s Food Safety and Inspection Service (FSIS), closely monitor product labeling and branding. In America, hot dogs and sausages are contaminated with products other than those listed in the ingredient list, including other types of meat and human DNA. The products are also contaminated with bacteria either during the manufacturing process or during the handling of products. In September 2021, Espi’s Sausage and Tacino Co. recalled more than 2,000 pounds of frozen ready-to-eat chicken and pork hot dog products. The FSIS announced the recall, as the products were contaminated with Listeria monocytogenes contamination.

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Hot Dogs and Sausages Market: Strategic Insights

Market Size Value in	US$ 74,990.90 million in 2022
Market Size Value by	US$ 103,331.63 million by 2030
Growth rate	CAGR of 4.1% from 2022 to 2030
Forecast Period	2022-2030
Base Year	2022

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Report Segmentation and Scope:

The global hot dogs and sausages market is segmented on the basis of type, distribution channel, and geography. Based on type, the hot dogs and sausages market is segmented into beef, pork, chicken, and others. Based on distribution channel, the hot dogs and sausages market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The market, based on geography, is segmented into North America (the US, Canada, and Mexico), Europe (Germany, France, Italy, the UK, Russia, and the Rest of Europe), Asia Pacific (Australia, China, Japan, India, South Korea, and the Rest of Asia Pacific), the Middle East & Africa (South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and the Rest of South & Central America)

Segmental Analysis:

Based on type, the hot dogs and sausages market is segmented into beef, pork, chicken, and others. The pork segment holds a significant share of the market. Pork is the most popular meat consumed in North America and Europe. Americans prefer pork over any other meat on a daily basis. Pork has the highest protein content among other red meat. It is an excellent nutritional source that provides vitamin B6, thiamin, phosphorus, niacin, zinc, and protein. Thus, high preference for pork meat drives the demand for pork-based hot dogs and sausages among consumers. In June 2020, the Meat Industry Association of Ukraine declared a “New Pig Production-2025 Program” to support pig farming in the country to address the global pork shortage. Thus, the active participation of government bodies to support pork meat-related business drives the hot dogs & sausages market for the pork segment.

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Regional Analysis:

The hot dogs and sausages market is segmented into five key regions—North America, Europe, Asia Pacific, South & Central America, and the Middle East & Africa. The global hot dogs and sausages market was dominated by Europe; the market in this region was valued at US$ 26,374.30 million in 2022. North America is the second major contributor to the market, which holds around 20% of the global market. South & Central America is expected to register a CAGR of 4.5% in the hot dogs and sausages market during the forecast period. The western part of Europe is known for its better living standards, with people displaying a higher income level. It is one of the wealthiest regions globally, with more per capita Gross Domestic Product (GDP) than the other regions. European consumers display variations in preferences and reflect different countries' economic status, culinary practices, and consumption habits. According to Food and Agriculture Organization (FAO), more processed meat and ready-to-eat meals will be included in European countries as consumer taste changes frequently, increasing the demand for processed packaged meat products such as hot dogs and sausages. Further, Europe is a well-established and potential market for hot dogs and sausages, with the growing popularity of ready-to-eat convenience products. Rising demand for packaged meat products and increasing buying power of consumers in Europe will drive the hot dogs and sausages market growth in the coming years.

Industry Developments and Future Opportunities:

Various initiatives taken by key players operating in the hot dogs and sausages market are listed below:

1. In 2021, Applegate Farms, LLC, announced the launch of Do-Good Dog Hot Dog, the first nationally available hot dog made with beef raised on verified regenerative grasslands in the US.
2. In 2022, Johnsonville, LLC purchased the 190,000 square-foot facility from sock maker Wigwam Mills, which vacated the facility in late 2020. Johnsonville’s domestic and international sales of its fully cooked sausage product portfolio have increased significantly over the last few years, maxing out manufacturing capacity at its headquarters campus in Johnsonville. The facility name (Lakeside) was determined by its local members, keeping in theme with its three other manufacturing locations in Johnsonville (Countryside, Meadowside, and Riverside).

COVID-19 Pandemic Impact:

The COVID-19 pandemic adversely affected almost all industries in various countries. Lockdowns, travel restrictions, and business shutdowns in North America, Europe, Asia Pacific (APAC), South & Central America, and the Middle East & Africa (MEA) hampered the growth of several industries, including the food & beverage industry. The shutdown of manufacturing units disturbed global supply chains, manufacturing activities, delivery schedules, and essential and nonessential product sales. Various companies reported delays in product deliveries and a slump in product sales in 2020.

Increasing demand for meat protein coupled with rapid growth and development in food processing technology drove the demand for hot dogs and sausages before the onset of the COVID-19 pandemic. In addition, rising consumption of convenience products and surging demand from the working population due to busy lifestyles further contributed to the market growth. However, the food & beverages industry experienced an adverse impact of the pandemic during the first quarter of 2020. Many industries had to slow down their operations due to value chain disruptions caused by the shutdown of national and international boundaries. The pandemic led to social distancing norms and a severe negative economic impact, hindering hot dogs and sausages manufacturing and distribution processes. The COVID-19 pandemic also led to an economic recession in the initial months of 2020, which created financial difficulties for low-income and mid-income consumers.

Many businesses recovered as the governments of various countries eased the restrictions after the initial months of lockdown in 2020. The introduction of the COVID-19 vaccine offered further relief from the distressing pandemic situation, leading to a rise in business activities. The resumption of operations in the manufacturing units positively impacted the hot dogs and sausages market and led to the recovery of the production of hot dogs and sausages products. Manufacturers overcame the demand and supply gap as they were permitted to operate at total capacity.

Competitive Landscape and Key Companies:

Bar-S Foods Co, Carolina Packers Inc, Conagra Brands Inc, Hormel Foods Corp, Johnsonville LLC, Kunzler & Co Inc, Smithfield Foods Inc, The Kraft Heinz Co, Tyson Foods Inc, and Vienna Beef Inc are among the prominent players operating in the global hot dogs and sausages market. These market players are adopting strategic development initiatives to expand, further driving the market growth.