من المتوقع أن يصل سوق المرق إلى 6,315.40 مليون دولار أمريكي بحلول عام 2028 من 5,180.51 مليون دولار أمريكي في عام 2022. ومن المتوقع أن يسجل معدل نمو سنوي مركب قدره 3.4% من عام 2022 إلى عام 2028.
بسبب العمل المحموم بسبب الجداول الزمنية وساعات العمل الممتدة، يولي الناس اهتمامًا أقل بنظامهم الغذائي اليومي وصحتهم ولياقتهم البدنية. ونتيجة لذلك، زاد الوعي بشأن الصحة والتغذية بشكل ملحوظ في السنوات القليلة الماضية. وهكذا، حدث تحول سريع في تفضيلات المستهلكين الغذائية مع تزايد المخاوف الصحية. وفقًا لتقرير Nielsen Global Health and Wellness لعام 2020، كان نصف المشاركين في العالم يعانون من زيادة الوزن بينما كان النصف الآخر يحاول إنقاص الوزن. وهكذا أصبح المستهلكون أكثر وعياً بما يأكلونه. إنهم يبحثون عن منتجات طازجة طبيعية وعضوية وقليلة المعالجة. الشباب هم الأكثر استعدادًا لشراء السلع المتميزة ذات المطالبات الصحية، حيث تظهر هذه المجموعة الديموغرافية مرونة أكبر تجاه تبني عادات غذائية صحية. وبالتالي، فإن زيادة استهلاك المنتجات المتميزة إلى جانب العناصر الغذائية الأساسية يؤدي إلى زيادة نمو سوق المرق.
في عام 2022، استحوذت أمريكا الشمالية على أكبر حصة من سوق المرق العالمي، ومن المتوقع أن تسجل منطقة آسيا والمحيط الهادئ أسرع معدل نمو سنوي مركب. خلال فترة التوقعات. عدد قليل من اللاعبين الرئيسيين الذين يعملون في سوق المرق في أمريكا الشمالية هم Bare Bone Broth، وBonafide Provisions LLC، وKettle Fire & Inc. تعمل شركات تصنيع المرق في أمريكا الشمالية على تحسين مجموعة منتجاتها بشكل مستمر وتبني مبادرات التطوير الإستراتيجية مثل توسعات الأعمال لتكون قادرة على تلبية متطلبات العملاء. على سبيل المثال، في عام 2019، أعلنت شركة Lonolife، ومقرها كاليفورنيا، عن إطلاق خط جديد من منتجات مرق العظام. مثل هذه المبادرات من قبل اللاعبين الرئيسيين في الصناعة تؤدي إلى زيادة نمو سوق المرق خلال الفترة المتوقعة.
الرؤى الإستراتيجية
تأثير وباء COVID-19 على سوق المرق
< p>واجهت بلدان منطقة آسيا والمحيط الهادئ، مثل الصين والهند واليابان، تحديات كبيرة بسبب إغلاق وحدات التصنيع، وتعطيل سلاسل التوريد، ونقص المواد الخام خلال جائحة كوفيد-19؛ أدى ذلك إلى ركود كبير في تصنيع المنتجات وتوزيعها. ومع ذلك، جلب الوباء أيضًا بعض الفرص المربحة للاعبين الرئيسيين في سوق المرق في منطقة آسيا والمحيط الهادئ. بدأت العديد من الشركات في سوق المرق في تنفيذ البروتوكولات والمعايير الحكومية لبيع منتجاتها أثناء أو بعد الموجة الثانية من فيروس كورونا (COVID-19) لاغتنام هذه الفرصة وزيادة المبيعات.في منطقة آسيا والمحيط الهادئ، كانت الصين الدولة الأولى للتعافي من الخسائر التي تكبدتها خلال الأزمة الصحية العالمية. ويرجع ذلك أساسًا إلى إطلاق حملات التطعيم السريعة وتنفيذ اللوائح الحكومية الفعالة في البلاد. في عام 2021، خففت حكومات دول آسيا والمحيط الهادئ القيود المختلفة وسمحت للمصنعين في مجال الأغذية والمشروبات. صناعة المشروبات للعمل بكامل طاقتها. وقد ساعدهم ذلك في التغلب على فجوات العرض والطلب، مما سمح لهم بالتعافي من الخسائر المالية. كما أعادوا توجيه تركيزهم على تطوير وإطلاق منتجات مبتكرة صحية وطبيعية وتعزز المناعة لتلبية احتياجات العملاء. تفضيلات الشراء. من المتوقع أن يدعم هذا العامل نمو سوق المرق في منطقة آسيا والمحيط الهادئ في السنوات القادمة.
تحليل سوق المرق حسب المنطقة
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
North America accounted for the largest share of the global broth market owing to the rising demand for healthy food and beverages and increasing consumption of convenience food among consumers across the region is fueling the demand for broth.
Based on application, online retail is the fastest-growing segment in the broth market due to its convenience for shopping and product delivery.
Consumers’ inclination towards nutritional food and the proliferation of E-Commerce services are some of the key driving factors for the broth market.
The major players operating in the global broth market are The Manischewits Co, Barebones Ventures LLC, Bonafide Provisions LLC, The Hain Celestial Group Inc, Look's Gourmet Food Company Inc, Kettle & Fire Inc, Del monte Foods Inc, Zoup Specialty Products LLC, Campbell Soup Co, Epic Provisions LLC among few others.
Innovations in packaging solutions are expected to create lucrative growth opportunities for companies in the broth market during the forecast period.
Based on the type, the chicken broth segment accounted for the largest revenue share as it helps in body detoxification and fat breakdown. It is rich in minerals that contain calcium, magnesium, and phosphor.
The List of Companies - Broth Market
- The Manischewits Co
- Barebones Ventures LLC
- Bonafide Provisions LLC
- The Hain Celestial Group Inc
- Look's Gourmet Food Company Inc
- Kettle & Fire Inc
- Del monte Foods Inc
- Zoup Specialty Products LLC
- Campbell Soup Co
- Epic Provisions LLC
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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