[Informe de investigación] Se prevé que el mercado de alternativas lácteas alcance los 51.656,58 dólares estadounidenses millones al 2028 desde US$ 28.181,76 millones en 2022; se espera que crezca a una tasa compuesta anual del 10,6 % entre 2022 y 2028.
Perspectivas del mercado y visión de los analistas< /strong>
Las alternativas lácteas como la leche, el yogur, el helado, el queso y la mantequilla se elaboran con leche de soja, leche de guisantes, leche de almendras y leche de coco. La leche de soja es más asequible que otras leches vegetales y proporciona una cantidad similar de proteínas que la leche entera. Los consumidores se inclinan mucho por productos de origen vegetal o veganos debido a los crecientes problemas de salud y la mayor conciencia sobre el bienestar animal. Los productos lácteos de origen vegetal, como el queso, la leche y el yogur, generalmente se consideran más saludables que los convencionales y un excelente sustituto de los productos lácteos obtenidos de fuentes animales debido a su bajo contenido en grasas y alto contenido de proteínas. Además, la producción lechera está impactando negativamente el medio ambiente en general, lo que lleva al cambio climático. Este factor también está influyendo en el crecimiento del mercado de alternativas lácteas.
Impulsores y desafíos del crecimiento
Debido al creciente número de consumidores preocupados por su salud y la tendencia de dietas basadas en plantas, la demanda de leche de origen vegetal está aumentando enormemente en la región. Además, las crecientes preocupaciones relacionadas con las emisiones de carbono de la industria láctea convencional también están impulsando la demanda de alternativas lácteas. Según la "Asociación de Alimentos de Origen Vegetal", las ventas minoristas de productos alimenticios de origen vegetal en los EE. UU. aumentaron un 11% en 2019, en comparación con 2018, lo que representa un valor de mercado de 4.500 millones de dólares. El alto valor nutricional de los productos lácteos de origen vegetal, como la leche, el queso y el yogur de origen vegetal, ha impulsado su demanda en diferentes regiones en los últimos años, especialmente entre los adultos jóvenes. Además, el mercado de alternativas lácteas está creciendo significativamente debido a la innovación de productos por parte de los fabricantes que fueron pioneros en la producción de estos productos. Por ejemplo, en enero de 2022, Daiya lanzó su sabor a queso crema, ajo asado y hierbas en su línea de queso crema de origen vegetal recientemente reformulada. Se espera que el lanzamiento de dichos productos impulse el crecimiento del mercado de alternativas lácteas durante el período previsto.
Perspectivas estratégicas
< /span>Segmentación y alcance del informe
El "Global Dairy" Mercado de alternativas” está segmentado según la fuente, el tipo de producto, el canal de distribución y la geografía. Según la fuente, el mercado de alternativas lácteas se segmenta en soja, almendras, coco, avena y otros. Según el tipo de producto, el mercado de alternativas lácteas se segmenta en leche, helado, yogur, queso y otros. Según el canal de distribución, el mercado de alternativas lácteas se segmenta en supermercados e hipermercados, tiendas de conveniencia, venta minorista en línea y otros. El mercado de alternativas lácteas según la geografía está segmentado en América del Norte (EE. UU., Canadá y México), Europa (Alemania, Francia, Italia, Reino Unido, Rusia y resto de Europa), Asia Pacífico (Australia, China, Japón, India, Corea del Sur y resto de Asia Pacífico), Oriente Medio y Asia. África (Sudáfrica, Arabia Saudita, Emiratos Árabes Unidos y resto de Medio Oriente y África) y Sur y África. Centroamérica (Brasil, Argentina y resto de Centro y Suramérica)
Análisis segmentario< /strong>
Según el tipo de producto, el mercado de alternativas lácteas se segmenta en leche, helado, yogur, queso y otros. En 2021, el segmento de la leche tuvo la mayor participación en el mercado de alternativas lácteas. Las leches vegetales procedentes de fuentes como soja, almendras, coco y avena son la mejor alternativa a la leche de vaca y otras leches de origen animal presentes en el mercado. Además, estos productos son excelentes alternativas sin lactosa a la leche de vaca convencional. El aumento de la población intolerante a la lactosa es uno de los principales factores que impulsan el crecimiento del segmento de las leches vegetales. Además, a las personas alérgicas a la leche también se les recomienda consumir leche de origen vegetal. Además, con el aumento de la población vegana en todo el mundo, la demanda de leche de origen vegetal está aumentando, lo que está impulsando el crecimiento del mercado.
Según el canal de distribución, el mercado de alternativas lácteas es segmentado en supermercados e hipermercados, tiendas de conveniencia, comercio minorista en línea y otros. El segmento de supermercados e hipermercados tuvo la mayor participación de mercado en 2021 y se espera que el segmento minorista en línea registre la CAGR más alta durante el período previsto. El comercio minorista online es uno de los canales de distribución de más rápido crecimiento debido a su comodidad en términos de compra y entrega de productos. Las tiendas minoristas en línea ofrecen una amplia variedad de productos con grandes descuentos; Además, los consumidores pueden comprar convenientemente productos deseables de forma remota. El servicio de entrega a domicilio atrae a un gran grupo de clientes para comprar a través de una plataforma de comercio electrónico. Los sitios web de comercio electrónico ofrecen información detallada sobre los productos, junto con reseñas de usuarios, que ayudan a los compradores a comparar productos y tomar decisiones informadas. Estos factores están impulsando significativamente el crecimiento del segmento en los próximos años.
Análisis regional:
Según la geografía, el mercado de alternativas lácteas se divide en cinco regiones clave: América del Norte, Europa, Asia Pacífico, Sur y Asia. Centroamérica y Medio Oriente y Asia. África. El tamaño del mercado de alternativas lácteas para Asia Pacífico representó 13.053,48 millones de dólares estadounidenses en 2021. América del Norte es el segundo mayor contribuyente con más del 22% de participación en el mercado mundial de alternativas lácteas. Medio Oriente y Asia África también es uno de los mercados clave para las alternativas lácteas y crece a una tasa compuesta anual de ~ 11%. Los productos lácteos de origen vegetal se están volviendo muy populares en la región, con una creciente preferencia de los consumidores por una dieta saludable debido al aumento de casos de personas intolerantes a la lactosa. Varias empresas locales han adoptado la tendencia de consumir una dieta basada en plantas. Por ejemplo, en 2022, Freakin Healthy, la empresa de snacks con sede en los Emiratos Árabes Unidos, amplió su gama de productos mejores para usted con el lanzamiento de un nuevo queso para untar de origen vegetal. El lanzamiento del queso para untar, que está disponible en cuatro sabores, marca su decisión de ampliar la base de clientes y la cartera de productos en la categoría limpio y listo para comer. Además, la exposición a las tendencias dietéticas occidentalizadas está impulsando el crecimiento del mercado de alternativas lácteas en Medio Oriente y Asia. África.
Desarrollos de la industria y oportunidades futuras:
A continuación se enumeran varias iniciativas tomadas por los actores clave que operan en el mercado de alternativas lácteas:
- En abril de 2021, SunOpta abrió una nueva sede en Eden Prairie, lo que marca una nueva capítulo para la empresa a medida que completa su esfuerzo de recuperación. La empresa, actualmente con sede en Edina, duplicará su espacio que incluirá oficinas y un centro de investigación y desarrollo. centro de desarrollo (I+D).
- En noviembre de 2021, Blue Diamond Growers, el principal comercializador y procesador de almendras del mundo, amplió su selección de productos Almond Breeze con el lanzamiento de Almond Breeze Extra. Leche cremosa de almendras.
- En julio de 2021, Danone SA lanzó una nueva Silk NextMilk y So Delicious WonderMilk. Estos productos se desarrollan para ayudar a cerrar la brecha entre los consumidores tradicionales de lácteos y los consumidores de bebidas de origen vegetal.
Impacto de Covid-19:
La pandemia de COVID-19 afectó a casi todas las industrias en varios países. Bloqueos, restricciones de viaje y cierres de negocios en América del Norte, Europa, Asia Pacífico (APAC), Sur y Asia. Centroamérica (SAM) y Medio Oriente y Asia. África (MEA) obstaculizó el crecimiento de varias industrias, incluida la alimentaria y la industria alimentaria. industria de bebidas. Durante la fase inicial de la pandemia de COVID-19, graves interrupciones en la cadena de suministro crearon una escasez de materias primas, lo que provocó un aumento de los precios de las materias primas. Según el Good Food Institute, las ventas de leche de avena aumentaron un 477% y las ventas de leche de origen animal aumentaron solo un 32% durante la semana que terminó el 14 de marzo de 2020. Oatly, un fabricante de leche de avena, fue testigo de una demanda masiva de su productos en los EE. UU. durante la pandemia. Sin embargo, como las unidades de fabricación permanecieron cerradas, un déficit de producción creó una brecha entre la oferta y la demanda. En 2021, varias economías reanudaron sus operaciones a medida que varios gobiernos anunciaron una flexibilización de las restricciones impuestas anteriormente, lo que impactó positivamente en el mercado global. Además, a los fabricantes se les permitió operar a plena capacidad, lo que les ayudó a superar la brecha de oferta y demanda.
Panorama competitivo y empresas clave:
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The rising veganism is driving the dairy alternatives market. The vegan population has grown significantly over the past few years. People are increasingly switching to a vegan diet due to increased health and sustainability concerns. The livestock industry is one of the significant contributors to the total anthropogenic greenhouse gas emissions. health-conscious consumers rapidly substitute conventional, animal-based products with plant-based food. This factor is significantly boosting the dairy alternatives market. Also, there’s an increase prevalence of lactose intolerance. The prevalence of lactose intolerance or lactose malabsorption is high across Asia Pacific and Africa due to a lack of genetic mutation for digesting lactose. Thus, the increasing prevalence of lactose intolerance and milk allergies among consumers is driving the dairy alternatives market.
The major players operating in the global dairy alternatives market are SunOpta; Blue Diamond Growers; Nestle SA; Danone S.A.; Oatly Inc.; Califia Farms, LLC; Valsoia S.p.A.; Lactasoy co. th; Sanitarium; and Valio Ltd.
Dairy alternatives has a lucrative opportunity in the product innovation. Dairy alternatives manufacturers are making a significant investment in product innovation to appeal to a large group of consumers. Product innovation strategy offers a competitive edge to the players operating in the market, boosting their profitability. The manufacturers of dairy alternatives offer certified organic, non-GMO, gluten-free, clean-label, and allergen-free products to cater to the emerging customer requirements. Moreover, as consumers have become health-conscious, they prefer low-calorie and low-fat products. Therefore, manufacturers of plant-based dairy offer unsweetened and low-sugar products. Hence, product developments are further expected to provide potential growth opportunities to the manufacturers of dairy alternatives in the coming years.
Based on product type, milk segments have the largest revenue share. Plant-based milk from sources such as soy, almonds, coconuts, and oats are the best alternative for dairy milk and other animal-based milk present in the market. Due to its high nutritional values and increasing plant-based diet trend the population prefers milk alternatives the most. Increasing lactose intolerance among the population is one of the major factors to propel the market growth of plant-based milk. Further, the varieties include Barista Style Organic Oat, Barista Style Organic Coconut, Organic Soya, and Organic Rice. Such strategic developments by manufacturers further drive the milk segment’s growth in the forecast period.
Asia Pacific accounted for the largest share of the global dairy alternatives market. The dairy alternatives market in Asia Pacific is significantly growing due to changing lifestyles of consumers and an increase in consumption of clean label products. The dairy alternatives market in the region is undergoing a remarkable transformation due to increased urbanization, diet diversification, and the legalization of foreign direct investment in the food sector. Hence, manufacturers are adopting strategies for the development and expansion of their businesses. Further, a surge in health-conscious consumers in emerging countries and the rising trend of consuming plant-based products are a few factors that contribute to the demand for dairy alternatives in the Asia Pacific region.
Based on the distribution channel, online retail segment is projected to grow at the fastest CAGR over the forecast period. Online retail is one of the fastest-growing distribution channels owing to its convenience in terms of shopping and product delivery. Online retail stores offer a wide variety of products with heavy discounts; also, consumers can conveniently buy desirable products remotely. Home delivery service attracts a large group of customers to shop through an e-commerce platform. E-commerce websites offer detailed product information, along with user reviews, which help buyers compare products and make informed decisions. During the COVID-19 pandemic, online retail channels gained further popularity as they offered home delivery services.
The List of Companies - Dairy Alternatives Market
- SunOpta
- Blue Diamond Growers
- Nestle SA
- Danone S.A.
- Oatly Inc.
- Califia Frams, LLC
- Valsoia S.p.A.
- Lactasoy co. th
- Sanitarium
- Valio Ltd.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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