Perspectivas del mercado y opinión del analista:
La creciente importancia de las panaderías en las tiendas en los supermercados e hipermercados, en particular impulsa el crecimiento del mercado mundial del pan. En varios supermercados e hipermercados se observan panaderías en las tiendas. No obstante, estas pequeñas panaderías ofrecen una amplia gama de productos horneados como pan, bagels, baguettes, pan de sándwich, panecillos para hamburguesas y otros. Las panaderías en las tiendas son populares para los tipos de pan especiales, principalmente porque presentan precios reducidos y la conveniencia de una experiencia de compra en un solo lugar. La mayoría de los clientes son conscientes de los precios y, por tanto, optan por las marcas blancas de los supermercados. La popularidad de las gamas de productos precocidos, envasados y horneados ha crecido en todo el mundo. Muchos supermercados e hipermercados utilizan este procedimiento para sus productos de panadería. La congelación aumenta la vida útil de los productos y conserva la textura de los productos. Estos productos horneados son una manera fácil de ofrecer a los consumidores la opción de hornear comidas ahorrando tiempo y esfuerzo. Todos los factores mencionados anteriormente impulsan el crecimiento del mercado mundial del pan durante el período de pronóstico.
Ideas estratégicas
Impulsores y desafíos del crecimiento:
La creciente disponibilidad de El pan a través de plataformas de comercio electrónico ha estado impulsando el crecimiento del mercado mundial del pan. Las plataformas de comercio electrónico brindan a los consumidores la comodidad de pedir productos horneados, como pan, desde la comodidad de sus hogares. Los consumidores pueden buscar entre una amplia variedad de pan, comparar precios y elegir productos de marcas confiables a partir de las instrucciones de etiquetado y reseñas de otros consumidores, y pueden realizar pedidos. Este factor de conveniencia del comercio electrónico es particularmente atractivo para personas ocupadas o para quienes no tienen fácil acceso a las tiendas físicas de comestibles. Según el comunicado más reciente de ARTS de 2020, las ventas de comercio electrónico aumentaron en 244.200 millones de dólares o un 43% en 2020, el primer año de la pandemia de COVID-19, pasando de 571.200 millones de dólares en 2019 a 815.400 millones de dólares en 2020. . Por lo tanto, el aumento registrado en las ventas de comercio electrónico ha alentado aún más a los consumidores de todo el mundo a adoptar el comercio electrónico.
El crecimiento del comercio electrónico ha estimulado la innovación en el embalaje, el envío y los métodos de entrega para asegurar la frescura y calidad del pan. Por ello, las empresas han estado desarrollando técnicas de embalaje especializadas y optimizando la logística de entrega para preservar el sabor y la textura del pan durante el tránsito. El 22 de octubre de 2021, el Dr. Schär presentó el primer envase de plástico reciclado del mundo para pan sin gluten. Esta iniciativa ha generado confianza en los expertos en envasado de alimentos manteniendo al mismo tiempo el sabor, la calidad y la seguridad de sus productos. Además, las plataformas de comercio electrónico permiten a los fabricantes de pan y panaderías establecer relaciones directas con los consumidores. Al evitar los intermediarios y los canales minoristas tradicionales, los fabricantes de panadería pueden comprender mejor las preferencias de los consumidores, recibir comentarios y adaptar sus ofertas en consecuencia. Así, los principales actores que operan en el mercado como Grupo Bimbo SAB de CV, Dr Schar AG, Dimpflmeier Bakery Ltd, Campbell Soup Co. y Wonder Brands Inc están catalizando su negocio distribuyendo sus productos horneados a través de plataformas de comercio electrónico, que , a su vez, impulsa el crecimiento del mercado mundial del pan.
Segmentación y alcance del informe:
El mercado mundial del pan está segmentado según el tipo, la categoría, la aplicación y la geografía. . Según el tipo, el mercado del pan se segmenta en hogazas, pan de sándwich, baguettes, panecillos para hamburguesas y otros. Según la categoría, el mercado del pan se divide en orgánico y convencional. Según el canal de distribución, el mercado del pan se segmenta en supermercados e hipermercados, tiendas de conveniencia, venta minorista en línea y otros. El mercado del pan, según la geografía, está segmentado en América del Norte (EE. UU., Canadá y México), Europa (Alemania, Francia, Italia, Reino Unido, Rusia y resto de Europa), Asia Pacífico (Australia, China, Japón, India). , Corea del Sur y el resto de Asia Pacífico), Medio Oriente y África (Sudáfrica, Arabia Saudita, Emiratos Árabes Unidos y el resto de Medio Oriente y África) y América del Sur y Central (Brasil, Argentina y el resto de América del Sur y Central). ).
Análisis segmentario:
Según el tipo, el mercado del pan se segmenta en hogazas, pan de sándwich, baguettes, panecillos para hamburguesas y otros. El segmento de panes tuvo una participación significativa en el crecimiento del mercado del pan y se espera que registre un crecimiento sustancial durante el período previsto. Los panes se consumen principalmente como alimento básico. Los panes se pueden cortar y utilizar para hacer sándwiches, tostadas o como acompañamiento de sopas, guisos o ensaladas. También se pueden utilizar como base para hacer budín de pan, tostadas francesas o pan rallado para cocinar y hornear. Las hogazas de pan son una opción cómoda y rápida para comidas y refrigerios, especialmente para personas y familias ocupadas. Se pueden utilizar en varios platos y satisfacer diferentes preferencias dietéticas, lo que los hace versátiles.
Análisis regional:
Según la geografía, el mercado del pan se divide en cinco regiones clave. —América del Norte, Europa, Asia Pacífico, América Central y del Sur, y Oriente Medio y África. El mercado mundial del pan estuvo dominado por América del Norte y representó ~50 mil millones de dólares en 2022. Europa es el segundo mayor contribuyente y posee más del 20% de participación en el mercado global. Se espera que Asia Pacífico registre un crecimiento significativo a una tasa compuesta anual de más del 5% durante el período previsto. Estados Unidos, Canadá y México son los principales países de América del Norte. América del Norte ofrece una gran oportunidad de crecimiento para los participantes clave de la industria del mercado del pan debido al cambiante comportamiento del consumidor. La población de la región busca cada vez más opciones de alimentos más saludables y convenientes en productos horneados como pan, baguettes, bagels y bollos. Como resultado, existe una demanda creciente de pan integral y especial, incluidas variedades sin gluten, orgánicas y artesanales. En América del Norte, el pan se considera un producto alimenticio conveniente y que ahorra tiempo para personas y familias ocupadas; por lo tanto, la demanda de productos alimenticios listos para comer y para llevar, como pan de molde y sándwiches, está impulsando el crecimiento del mercado del pan en América del Norte. Según el Observatorio de la Complejidad Económica (OEC), en 2021, Estados Unidos importó 7.470 millones de dólares en productos de panadería y se convirtió en el mayor importador de productos de panadería a nivel mundial. Además, en 2021, los productos de panadería fueron el producto número 77 más importado en los EE. UU., y el país importa principalmente productos de panadería de Canadá, México, Italia, Francia y Alemania. Por lo tanto, el aumento de las importaciones de productos de panadería en los EE. UU. indica un consumo creciente de pan entre la población de América del Norte.
Desarrollos de la industria y oportunidades futuras:
Varias iniciativas tomadas de los actores clave que operan en el mercado del pan se enumeran a continuación:
En agosto de 2019, como parte de su compromiso de reducir su huella de carbono, Grupo Bimbo SAB de CV anunció el lanzamiento del primer empaque compostable en México para pan. La acción estuvo entre las iniciativas presentadas en un evento realizado en México. En agosto de 2022, Grupo Bimbo SAB de CV anunció el lanzamiento de “Bimbo Open Door”, una aceleradora de negocios para invertir en proyectos latinoamericanos de panadería y snacks que se alineen con al menos un de los tres pilares de la estrategia de sostenibilidad de la empresa. En junio de 2022, Nature's Harvest, fabricado localmente en California, anunció el relanzamiento de su línea completa de productos de pan en todo el estado. La reintroducción incluye mejoras basadas en el conocimiento del consumidor en sus variedades, sabor y empaque. En enero de 2023, Sara Lee, fabricantes de pan, bollos, bollos y productos para el desayuno, anunció la última incorporación a su línea de productos: Sara Lee White Bread. Elaborado con verduras. Horneado con el equivalente a una taza de verduras por hogaza y fortificado con vitaminas A, D y E, el nuevo pan blanco Sara Lee elaborado con verduras es una opción eficaz para agregar algo extra de bondad a cualquier comida. Impacto de COVID-19:< /br>
En 2021, las economías de varios países mostraron signos de recuperación cuando los gobiernos anunciaron flexibilizaciones en las restricciones previamente impuestas, lo que posteriormente impulsó el mercado mundial del pan. Los órganos rectores de varios países de todo el mundo permitieron a los fabricantes operar a plena capacidad, lo que les ayudó a superar las brechas de oferta y demanda y otros desafíos. Además, para 2021, un gran porcentaje de personas en todo el mundo estaban completamente vacunadas. Como resultado del progreso general en el mercado global, los fabricantes de pan se centraron en aumentar su producción para reactivar sus negocios. A principios de 2021, la pandemia de COVID-19 impulsó a muchos consumidores a priorizar la salud y el bienestar, aumentando la demanda de opciones de pan más saludables. Productos como el pan integral, multicereal y artesanal ganaron popularidad a medida que los consumidores buscaban opciones más nutritivas. Con el cierre de los establecimientos minoristas tradicionales y las preocupaciones por la seguridad, las compras de comestibles en línea y los servicios de entrega a domicilio experimentaron un aumento durante la pandemia.
Panorama competitivo y empresas clave:
Algunos de los actores destacados que operan en el mercado mundial del pan incluyen Three Bakers Gluten-Free Bakery, Dr Schar AG, FGF Brands Inc, Dimpflmeier Bakery Ltd, Vibrant Health Products Inc, Wonder Brands Inc, Bakers Delight Holdings Ltd, Gray Matlock Bakery Inc. , Grupo Bimbo SAB de CV y Campbell Soup Co., entre otros. Estos jugadores ofrecen pan de vanguardia con características innovadoras para brindar una experiencia superior a los consumidores. Estas son las empresas de fabricación de pan más grandes de la industria del pan y son ampliamente conocidas por su amplia gama de variedades y diversas especialidades de pan.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Europe accounted for the largest share of the global bread market. In Europe, the rapidly changing lifestyles of consumers are making them opt for convenient food solutions and ready-to-eat products such as frozen food, bread, biscuits, cookies, etc. The demand for bread is significantly increasing across the region owing to the established status of bakery products as a staple food in many European countries such as Germany, Russia, France, Italy, and the UK, making Europe one of the major markets of bread. Also, the growing health consciousness among Europeans is boosting the demand for bread containing fibers, vitamins and minerals, whole grains, vegetables, and gluten-free bakery products such as gluten-free functional and gluten-free artisanal bread.
Product innovations to provide potential market opportunities in the coming years for the bread. Growing consumer awareness regarding health and wellness has significantly increased the demand for healthier bread varieties. The consumers strictly follow their specific ingredient requirements, such as gluten-free, low-carb, high-fiber, or whole-grain bread. Growing consumer priorities and their increasing preference for healthier food consumption have also increased the demand for organic bakery products such as bread, baguettes, bagels, and buns and rolls. Therefore, to cater to the increasing number of healthy products demands, bread manufacturers are extensively innovating the products, including artisanal breads, functional breads, and fortified bread, by incorporating bread with functional ingredients such as seeds, nuts, ancient grains, vegetables, and different vitamins and minerals. For instance, Sara Lee, a brand of Grupo Bimbo SAB de CV bread makers, in January 2023. It announced the latest addition to its product portfolio, which is 'White Bread Made with Veggies.
Based on type, loaves segment mainly has the largest revenue share. Loaves typically refer to a type of bread shaped and baked as a single, large unit. It is a common form of bread that can be made from different types of grains, such as wheat, rye, or barley. It is prepared in different sizes and textures depending on specific recipe and preferences. The uses of loaves are quite versatile. They are primarily consumed as a staple food item. Loaves can be sliced and used for making sandwiches, toast, or as an accompaniment to soups, stews, or salads. They can also be used as a base for making bread pudding, French toast, or breadcrumbs for cooking and baking purposes.
Increasing demand for convenience and ready-to-eat products are driving the bread market. The global bread market is experiencing a surge in demand due to the increasing preference for convenience and ready to eat products. The hectic lifestyle of modern consumers, coupled with the need for quick and easy meal solutions, have led to a significant rise in the consumption of bread. Convenience driven factors such as ease of preparation, longer shelf life, and portability make bread a popular choice among busy individuals. Additionally, the availability of a wide variety of bread options, including loaves, sandwich bread, baguettes, burger buns, etc. caters to diverse consumer preferences and dietary requirements.
The major players operating in the global bread market are Three Bakers Gluten-Free Bakery, Dr Schar AG, FGF Brands Inc, Dimpflmeier Bakery Ltd, Vibrant Health Products Inc, Wonder Brands Inc, Bakers Delight Holdings Ltd, Grey Matlock Bakery Inc, Grupo Bimbo SAB de CV, Campbell Soup Co.
Based on the category, organic segment is projected to grow at the fastest CAGR over the forecast period. Organic bread consists of ingredients grown without pesticides and is devoid of genetically modified organisms (GMOs), synthetic fertilizers, sewage sludge, or ionizing radiation. It is certified by a USDA-approved certifier as organic products that comply with all National Organic Program (NOP) standards for storage and labeling, ingredients, and processing. Organic wheat bread is one of the leading products in the bread market due to its high nutritional profile. As no preservatives such as calcium propionate are added, organic and all-natural bread have a significantly shorter shelf life than conventional bread.
The List of Companies - Braed Market
- Three Bakers Gluten-Free Bakery
- Dr Schar AG
- FGF Brands Inc
- Dimpflmeier Bakery Ltd
- Vibrant Health Products Inc
- Wonder Brands Inc
- Bakers Delight Holdings Ltd
- Grey Matlock Bakery Inc
- Grupo Bimbo SAB de CV
- Campbell Soup Co.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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