Fortified Food Market Overview, Growth, and Trends (2021-2031)

The fortified food market is expected to register a CAGR of 6% during 2023–2031. The rising awareness about the health benefits of fortified foods are likely to remain a key trend in the market.

Fortified Food Market Analysis

• The growing health concern amongst the people alongside rising disposable income and growing self-health awareness is driving up demand for fortified foods and beverages.
• This has prompted producers to employ such products with additional nutritious benefits more often to create nutrient-dense food that caters to the rising consumer need of health management.
• Fortified foods are also utilized by the animal feed sector to provide complete and well-rounded food products for livestock and pets. Thus, the demand for fortified foods is also being driven by the animal husbandry industry's global development.
• Technological developments have made it more convenient formulate and produce these food products, leading to the creation of novel and dynamic goods that meet the evolving dietary requirements of both people and animals.

Fortified Food Market Overview

• The growth anticipated in Asia Pacific region is attributed to the growing compound animal feed sector, growing economy, rising health awareness in developing nations and increased demand for fortified food items amongst consumers in emerging and developing nations like India, China.
• However, in North America the increasing use of fortified by its aging population, is expected to fuel demand for nutritious dense fortified food in the daily administration of dietary supplements to maintain optimal level of health.
• Overall, with the rise of disposable incomes amongst consumers and growing health awareness owing to prevalent chronic diseases like diabetes, cholesterol consumers are more than willing to spend on commodities like fortified foods thereby propelling the growth of the global market to a great extent.

Fortified Food Market: Strategic Insights

Fortified Food Market Drivers and Opportunities

The Customizable Nature of The Product

• The most advantageous element in this specific fortified food market is its customizable character, which enables it to meet the demands of certain consumers giving them a more personalized experience.
• Fortified foods products are customizable according to consumer’s convenience, being offered in various forms such as dairy products, savoury and sweet snacks, frozen foods amongst others catering the dynamic need of the consumers.
• Thus, the players have a great opportunity of integrating innovation and technologies aimed at product innovation, providing a more personalized experience thereby capturing the major market share and catapulting the market to the next level.

Growing Importance of Healthy Diet

• The more people realize how necessary a healthy diet is to preserve their health in long term, the market for fortified foods keeps on expanding.
• The growing demand for fortified foods enhanced with vital vitamins and minerals alongside regular diet is a result of this greater understanding.
• Additionally, as livestock producers want to increase the productivity and health of their animals, such fortified foods are becoming more and more popular in the animal feed industry.
• Technological innovation has made it simpler to formulate the production of novel and inventive products that may satisfy the evolving nutritional requirements of consumers.

Fortified Food Market Report Segmentation Analysis

Key segments that contributed to the derivation of the fortified food market analysis are deployment type and enterprise size.

• Based on raw material, the fortified food market is divided into flour, rice, wheat, corn, milk, oil, and others.
• On the basis of nutrients, the market is divided into vitamins, minerals, and other nutrients.
• Based on application, the market is divided into processed food and beverages and unprocessed food and beverages

Fortified Food Market Share Analysis by Geography

• Fortified Food Market Report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
• Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering fortified food market dynamics such as drivers, trends, and opportunities that are impacting the markets at the regional level.
• Also, the report covers PEST analysis, which involves the study of major factors that influence the fortified food market in these regions.

The regional trends and factors influencing the Fortified Food Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Fortified Food Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Fortified Food Market Report Scope

Fortified Food Market Players Density: Understanding Its Impact on Business Dynamics

The Fortified Food Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Fortified Food Market News and Recent Developments

The fortified food market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the fortified food market are listed below:

• The U.S. Agency for International Development (USAID) administrator, Samantha Power, announced the launch of the USAID Advancing Food Fortification Opportunities to Reinforce Diets (USAID AFFORD) project. The US$75 million global program, part of the US government’s Feed the Future initiative, will take a holistic approach to promoting large-scale food fortification that puts businesses at the core of the solution while strategically engaging with the public, private, and civil society sectors. (Source: Press Release, October 2022)
• Governments across the UK decided to introduce new laws making it compulsory for the food industry to add a vitamin called folic acid, also known as B9, to non-wholemeal wheat flour. (Source: Press Release, February 2022)

Fortified Food Market Report Coverage and Deliverables

The “Fortified Food Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

• Fortified food market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Fortified food market trends as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed PEST/Porter’s Five Forces and SWOT analysis
• Fortified food market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the fortified food market
• Detailed company profiles