Unified Communication Market Size and Forecasts (2020 - 2030), Global and Regional Share, Trends, and Growth Opportunity Analysis

The New Era of Unified Communication and Collaboration Tools in COVID-19 Pandemic, and Geography (North America, Europe, Asia Pacific, and South and Central America)

Publication Month : Oct 2023

  • Report Code : TIPRE00026613
  • Category : Technology, Media and Telecommunications
  • Status : Upcoming
  • No. of Pages : 200
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Unified communications and collaboration (UC&C) combine enterprise communication tools assembled into a single interface and integrated into a management system. A set of UC&C products includes a varierty of tools such as messaging tools, audio and video conferencing solutions, ip telephony, contact center services, and customer interaction applications. The UC&C solution offers various benefits to the employees by enhancing their ability to telecommute or work remotely. The UC&C solutions are available as on-premises software, partner-hosted solutions, or as a service (UCaaS) from cloud providers.

COVID-19 Impact

During the COVID-19 pandemic, the government and regulatory authorities mandated public and private organizations to adopt new practices for working remotely and maintaining social distance. During the COVID-19 pandemic, the digital way of doing business has become a new Business Continuity Plan (BCP) for various organizations globally. With the adoption of remote working practices, BYOD devices, work from home (WFH) trend, and internet penetration worldwide, organizations and individuals are liable toward using digital technologies, thereby driving the need for UC&C solutions. During the pandemic, the organizations experienced a shift toward remote working and increased demand for video conferencing solutions and hardware products, which eventually contributed to the growth of UC&C solutions among end users.

Regional Trends

In terms of region, North America holds a significant share, followed by Europe and Asia Pacific (APAC) in the global unified communication and collaboration market. The presence of several prominent UC&C solution providers in the region and large organizations contributes to the market's growth. Key players such as IBM, Zoom, Cisco, and Avaya offer enhanced UC&C solutions and services to cater to the need of customers. Due to the pandemic, organizations in the region have adopted remote work for their employees, increasing the demand for unified communication solutions. Thus, the high use of BYOD and remote work trend boosted the demand for UC&C solutions in the region.

The unified communication and collaboration market in APAC is expected to grow at the highest CAGR during the forecast period. APAC is the leading digital hub in the world. The rising adoption of digital technology, cloud and mobility trend in countries such as Japan, Australia and New Zealand (ANZ), and India are driving the market's growth. The government initiatives and investments across various countries in APAC to adopt digital technology and infrastructure further boost the demand for UC&C solutions and services. The emergence of distance education and e-learning to meet diversified educational requirements across countries in APAC has led to the expansion of the UC&C market. In APAC, many regional service providers (RSP) and global service providers (GSP) offer full-fledged UC&C  as a part of their core collaboration product portfolio. Furthermore, with the rising adoption of cloud technology and increased spending on digital technology, APAC is catching up with other top regions, such as North America and Europe.

Competition Analysis and Recent Developments

Some of the prominent players operating in the market are Alcatel-Lucent Enterprise; Windstream Intellectual Property Services; StarBlue; Orange S.A.; Dialpad; BT Group plc; Verizon; RingCentral, Inc.; LogMeIn, Inc.;  Fuze;  Avaya; Microsoft Corporation; Cisco Systems, Inc.; Zoom Video Communications; Inc.; and Google LLC. These vendors have a strong geographic footprint, large customer base, and well-organized distribution channels, which help them increase revenue and maintain a strong position in the market. The companies focus on various organic and inorganic growth strategies to stay competitive and gain a better customer base. Some of the recent developments are mentioned below:

In July 2021, Verizon launched new BlueJeans Meetings features for iPadOS, iOS, and Android to support the reality of today’s mobile workforce, as well as new device partnerships and applications aimed at unlocking the power of Verizon Mobile Edge Compute for real-time video collaboration on the go.

In June 2020, AVANT Communications announced the expansion of their partnership as part of Zoom’s Referral Partner Program to offer Zoom’s video-first unified communications platform through AVANT’s network of Trusted Advisors in Europe.

In April 2020, Verizon Business entered into an agreement to acquire BlueJeans Network, a trusted enterprise-grade video conferencing and event platform.

In January 2020, Comcast acquired Blueface (a Dublin, Ireland-based global tech provider), expanding its business service sector and international footprint.

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

  9. 8X8

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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