Transparent displays are the next-generation display technology which is also called as see-through display. This technology has transformed the display manufacturers by making it capable to display interactive or dynamic information on a transparent glass surface. Attributing to its unique transparent display feature, it provides a good artistic and advertising effect. Transparent displays enable users not only to display images, but also video and text content onto physical objects. The usage of leading edge organic light emitting diode (OLED) eradicates the need of backlight, making it possible to create a see through display in a frameless glass design.
Some of the key drivers propelling the transparent displays market growth are rise in demand for transparent displays in corporate offices & hotels, increase in usage of transparent walls in automotive shops and commercial malls. In addition, there is rise in usage of these displays in wearable computing devices and mobile phones which are expected to further propel the transparent displays market in coming years. Moreover, businesses are increasingly shifting towards video-based marketing, which in turn provides significant opportunities for transparent screens deployments. However, increase in raw materials price and high cost of transparent displays are the factors that are hindering the growth of transparent displays market.
The "Global Transparent Displays Market Analysis to 2025" is a specialized and in-depth study of the transparent displays industry with a focus on the global market trend. The report aims to provide an overview of global transparent displays market with detailed market segmentation by technology, application and geography. The global transparent displays market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading market players and offers key trends and opportunities in the transparent displays market.
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global transparent displays market based on technology and application. It also provides market size and forecast till 2025 for overall Transparent displays market with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America (SAM). The market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 16 countries globally along with current trend and opportunities prevailing in the region.
Besides this, the report analyzes factors affecting market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors affecting the market in these regions.
Also, key transparent displays market players influencing the market are profiled in the study along with their SWOT analysis and market strategies. The report also focuses on leading industry players with information such as company profiles, products and services offered, financial information of last 3 years, key development in past five years. Some of the key players influencing the transparent displays market are Panasonic Corporation, Apple, Inc., Samsung Display, Sony Corporation, Evoluce GmbH, BOE Technology Group Co. Ltd., Universal Display Corporation, Pro Display, Planar, and Nexnovo Technology Co., Ltd among others.