Chicken Sausages Market Growth Drivers and Forecast by 2030

[Research Report] The chicken sausages market size was valued at US$ 4,258.33 million in 2022 and is projected to reach US$ 6,273.38 million by 2030; the market is expected to register a CAGR of 5.0% from 2022 to 2030.

Market Insights and Analyst View:

Chicken sausages are made with ground chicken, which is stuffed inside a cylindrical, edible casing and flavored using parsley, sage, and other herbs. Chicken sausages are a good source of protein and contain lower fat than pork-based sausages. The rising demand for high-protein snacking items with less fat and calorie content is driving the chicken sausages market. Also, increasing consumption of convenience food products with substantial health benefits is expected to boost the demand for chicken sausages over the forecast period.

Growth Drivers and Challenges:

The consumption of high-quality convenience food is increasing among the working population and teenagers. Convenience food, such as ready-to-eat products, saves consumers’ time and efforts invested in ingredient shopping, meal preparation, and cooking. Further, the inclination toward convenience foods such as packaged meat products, including sausages, has upsurged owing to busy lifestyles, increasing demand for on-the-go food products, and rapid urbanization. The increasing demand for protein-rich food and changes in food habits and meal patterns further boost the demand for convenience food. According to the US Department of Agriculture, consumer demand for convenience food has increased; as a result, it has become the American staple food.

The growing popularity of eating on the go, during commutes, or at the workplace has propelled the demand for portable and easily consumable food. Due to the busy lifestyle, the minimum time spent on cooking boosts the demand for convenience and on-the-go food products such as chicken sausages. The availability of a variety of sausage-related food options that cater to the broad range of tastes and dietary preferences of consumers has further increased its demand. Thus, the rising preference for convenience food products drives the chicken sausages market growth.

Furthermore, the rising demand for high-protein snacking items due to the growing inclination toward health is driving the chicken sausages market. Protein snacks are gaining immense traction among consumers due to protein’s vital role in supporting health, weight management, and workouts. According to the Hartman Group Snacking 2020 Report, one out of four US consumers witness high protein is important when choosing which snacks to eat or drink. Thus, the growing preference for high-protein snacking food is expected to provide strong growth potential to the chicken sausages market over the coming years.

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Chicken Sausages Market: Strategic Insights

Report Segmentation and Scope:

The global chicken sausages market is segmented on the basis of category, distribution channel, and geography. Based on category, the market is divided into organic and conventional. The market, based on distribution channel, is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others. By geography, the chicken sausages market is broadly categorized into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. The market in North America is further segmented into the US, Canada, and Mexico. The European chicken sausages market is subsegmented into Germany, France, the UK, Italy, Russia, and the Rest of Europe. The market in Asia Pacific is further segmented into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The chicken sausages market in the MEA is sub-segmented into South Africa, Saudi Arabia, the UAE, and the Rest of MEA. The market in South & Central America market is further categorized into Brazil, Argentina, and the Rest of South & Central America.

Segmental Analysis

Based on distribution channel, the supermarkets & hypermarkets segment held the largest share of the chicken sausages market, and the online retail segment is anticipated to record the highest CAGR from 2022 to 2030. Consumers increasingly prefer online shopping platforms to buy a variety of products from different brands under the same site remotely. E-commerce platforms provide a hassle-free shopping experience along with heavy discounts and special offers, which attract a large number of consumers. Moreover, customer reviews and ratings coupled with detailed product descriptions are available on online shopping websites, which help customers choose the right products for them. Further, these shopping platforms provide multiple payment options which enhance the shopping experience of the consumers. All these factors are driving the sales of chicken sausages through online retail channels, propelling the chicken sausages market growth. 

Based on category, the conventional segment held a larger share of the chicken sausages market in 2022, whereas the organic segment is projected to record a higher CAGR from 2022 to 2030. Organic products are becoming popular among consumers due to their health benefits and rising health concerns. Organic chicken sausages are made using chicken, which is raised in organic-certified poultry farms. Other ingredients are grown in organic forms that follow stringent farming practices and prevent the use of chemical fertilizers, pesticides, antibiotics, and genetically modified organisms (GMOs). This factor is driving the growth of the organic segment in the chicken sausages market.

Regional Analysis:

Among all major regions, Europe dominated the chicken sausages market in 2022. The market in this region was valued at US$ 1,534.70 million in 2022. Asia Pacific is expected to register the highest CAGR of 6.3% from 2022 to 2030. Asia Pacific countries such as China, Japan, and India are significant markets for chicken sausages due to rising demand for convenience food, along with the fast lifestyle and ease provided by packaged food and beverages in terms of cooking and on-the-go consumption. Chicken sausages are widely consumed by younger people and working professionals due to ease of preparation, high protein content, and busy lifestyles. Thus, the rising consumption of convenience food products is one of the key factors driving the chicken sausages market growth in Asia Pacific.  

Industry Developments and Future Opportunities:

Various initiatives taken by the key players operating in the chicken sausages market are listed below:

1. In May 2021, Tyson Foods launched a new line of Italian chicken sausages with 100% natural, no-antibiotic chicken. The product also contains 60% less fat and 45% fewer calories than pork-based sausages, which meets the requirements of calorie-conscious consumers.
2. In July 2021, Johnsonville LLC, a US-based manufacturer, launched sausage strips, which are available nationwide at additional US retailers, including Kroger, Meijer, Albertsons-Safeway, HEB, Food Lion, and many Walmart stores.

COVID-19 Impact:

The COVID-19 pandemic affected almost all industries in various countries in North America, Europe, Asia Pacific (APAC), South & Central America (SAM), and the Middle East & Africa (MEA). Lockdowns, travel restrictions, and business shutdowns in these regions hampered the growth of the food & beverages and pharmaceuticals & nutraceuticals industries. The shutdown of manufacturing units disturbed global supply chains, manufacturing activities, delivery schedules, and essential and nonessential product sales. Various companies witnessed and announced delays in product deliveries, along with the projection of a slump in sales of their products in 2020. All these factors had a negative impact on the global chicken sausages market.

The demand for natural and clean-label products increased dramatically during the COVID-19 pandemic as consumers perceive natural products to be healthier than conventional ones. This factor propelled the demand for chicken sausages in the food & beverages sector. Also, the demand for personal care products with vegan, cruelty-free, natural, and herbal claims increased during the pandemic, owing to increased sustainability concerns. This factor indicates strong potential for the chicken sausages market growth in the personal care and cosmetic space. Further, in 2021, governments of various countries announced relaxations in the restrictions such as lockdowns and trade barriers, which led to a recovery in the marketplace. Also, the manufacturers were permitted to operate with full employee strength, which helped them overcome the demand-supply gap.

The regional trends and factors influencing the Chicken Sausages Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Chicken Sausages Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Chicken Sausages Market Report Scope

Chicken Sausages Market Players Density: Understanding Its Impact on Business Dynamics

The Chicken Sausages Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Competitive Landscape and Key Companies:

The top 10 companies operating in the global chicken sausages market are Tyson Foods Inc, Applegate Farms LLC, Boar’s Head Brand, Gilbert’s Craft Sausages, Kayem Foods Inc, Premio Foods, Bilinski’s Sausage Co, Jones Dairy Farm, JOHNSONVILLE LLC, and Amylu Foods. These players focus on developing natural, organic, and clean-label chicken sausages, which is expected to open new growth opportunities in the coming years.