سوق الأطعمة الغذائية – المحركات والاتجاهات والفرص وإحصاءات النمو | 2031

  • Report Code : TIPRE00022477
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 154
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من المتوقع أن ينمو حجم سوق الألواح الغذائية من 7,100.96 مليون دولار أمريكي في عام 2022 إلى 9,838.38 مليون دولار أمريكي بحلول عام 2028؛ ومن المقدر أن تنمو بمعدل نمو سنوي مركب قدره 5.6% من عام 2022 إلى عام 2028.

تحتوي الألواح الغذائية على نسبة منخفضة من السكر ونسبة عالية من البروتين وأحماض أوميجا 3 الدهنية مع عدد أقل من الإضافات. ونظرًا لمحتواها العالي من الألياف والبروتين، فهي تعتبر بدائل صحية أكثر من الألواح الأخرى. تعمل الألواح الغذائية على تحسين مستويات البروتين في الجسم، وتساعد على إصلاح العضلات، وتحسين أداء الجسم، وتعزيز عملية التمثيل الغذائي، وخفض مستويات الجلوكوز والدهون المشبعة قبل وبعد التمرين. تتكون الألواح الغذائية من أنواع مختلفة من المنتجات مثل ألواح البروتين والألواح الغنية بالألياف. يُعزى نمو سوق الألواح الغذائية إلى زيادة الوعي بشأن فوائد الألواح الغذائية والعدد المتزايد من مراكز اللياقة البدنية والعافية في جميع أنحاء العالم.

في عام 2021، استحوذت أمريكا الشمالية على الحصة الأكبر من السوق. سوق القضبان الغذائية العالمية. ومع ذلك، من المتوقع أن تسجل منطقة آسيا والمحيط الهادئ أعلى معدل نمو سنوي مركب خلال فترة التوقعات. وتشهد البلدان الناشئة في منطقة آسيا والمحيط الهادئ طفرة في المستهلكين المهتمين بالصحة، الأمر الذي سيخلق الطلب على المنتجات الغذائية الوظيفية مثل الألواح الغذائية. إن نمط الحياة المزدحم لسكان الطبقة المتوسطة الحضرية المتزايدة ونقص النظام الغذائي للأفراد يدفع نمو السوق. اتخذت حكومات مختلف دول المنطقة تدابير استباقية للسيطرة على انتشار عدوى فيروس كورونا الجديد الذي يسبب مرض كوفيد-19. خلال جائحة كوفيد-19، زادت الحاجة إلى منتجات الأغذية والمشروبات الصحية في جميع أنحاء المنطقة لتحسين المناعة. يؤدي التحضر المتزايد، وارتفاع الدخل المتاح، والعدد المتزايد من المستهلكين المهتمين بالصحة إلى تعزيز الطلب على الألواح الغذائية في جميع أنحاء المنطقة.

رؤى استراتيجية

تأثير جائحة كوفيد-19 على سوق الألواح الغذائية

قبل تفشي فيروس كورونا (COVID-19)، كان سوق الألواح الغذائية مدفوعًا بالطلب المتزايد على خيارات الوجبات الخفيفة ذات المحتوى الغذائي العالي الذي يدعم صحة الجهاز الهضمي والمناعة. علاوة على ذلك، في عام 2021، استأنفت اقتصادات مختلفة عملياتها حيث أعلنت حكومات مختلف البلدان عن تخفيف القيود المفروضة سابقًا، مما عزز السوق العالمية. علاوة على ذلك، تم السماح للمصنعين بالعمل بكامل طاقتهم، مما ساعدهم على التغلب على فجوة العرض والطلب وغيرها من التداعيات. علاوة على ذلك، كان لجائحة كوفيد-19 تأثير إيجابي طويل المدى على سوق الألواح الغذائية. ومن ثم، فإن الطلب على الألواح الغذائية مرتفع لأنها تساعد في الحفاظ على المتطلبات الغذائية الشاملة لجسم الإنسان.

علاوة على ذلك، كان لوباء كوفيد-19 تأثير إيجابي طويل المدى على سوق القضبان الغذائية. وبالتالي، فإن الطلب على القضبان الغذائية مرتفع لأنها تساعد في الحفاظ على المتطلبات الغذائية الشاملة لجسم الإنسان. انجذب المستهلكون نحو المنتجات المغذية والمعززة للمناعة بسبب العدد المتزايد من مرضى كوفيد-19. نظرًا لتأثيرات جائحة كوفيد-19، أصبح المستهلكون مهتمين بشكل متزايد بصحتهم وعافيتهم. علاوة على ذلك، أدى الطلب المتزايد على منتجات الوجبات الخفيفة أثناء التنقل ذات المحتوى الغذائي العالي إلى زيادة مبيعات الألواح الغذائية. مع زيادة تركيز المستهلكين على إيجاد خيارات أفضل لتحسين المناعة أثناء الوباء، زادت الحاجة إلى الألواح الغذائية في جميع أنحاء العالم.

تقسيم سوق الألواح الغذائية حسب المنطقة

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

Frequently Asked Questions


Based on the category, which segment is projected to grow at the fastest CAGR over the forecast period?

Based on the category, gluten-free segment is projected to grow at the fastest CAGR over the forecast period. Rising health concerns among consumers and increasing number of product launches has surged the growth of gluten-free nutritional bars segment.

What are the key drivers for the growth of the global nutritional bars market?

Over the past few years, people have become more concerned about what they eat and the nutritional profile of the products they eat. Nutritional bars manufacturers are engaging in various strategic development initiatives to sustain in the market by offering innovative products to customers. For example, in 2021, LUNA, the women-centric brand by Clif Bar & Company, launched a new line of bars containing 2.5 grams of prebiotics. These are the first bars with prebiotics. Studies show that 5 grams or more of fiber-containing prebiotics can propel the development of beneficial bacteria in the gut, supporting digestive health. Such product launches attract consumers to choose from a wide range of nutritional bars, which is eventually bolstering the growth of the nutritional bars market.

Based on the type, why is the protein bars segment have the largest revenue share?

Based on type, protein bars segment mainly has the largest revenue share. The growth of the segment is attributed to growing veganism trend among consumers and increasing popularity and consumption of plant-based protein bars.

What is the largest region of the global nutritional bars market?

North America accounted for the largest share of the global nutritional bars market. North America is one of the most significant regions for the nutritional bars market owing to the rising preference for on-the-go snacking, meal replacement, functional food, and indulgence. In addition, the rising vegan population and veganism are boosting the demand for plant-based nutritional bars. Thus, leading manufacturers are launching plant-based nutritional bars to cater to consumers’ demands.

Can you list some of the major players operating in the global nutritional bars market?

The major players operating in the global nutritional bars market are The Simply Good Foods Co, Clif Bar & Co, General Mills Inc, The Kellogg Co, Rise Bar Inc, The Quaker Oats Co, Perfect Bar LLC, Mars Inc, Kind LLC, and Premier Nutrition Co LLC.

What are the opportunities for nutritional bars in the global market?

Nutritional bars manufacturers are increasingly launching products with functional claims and are communicating the health benefits associated with the consumption of the bars. This allows them to expand their customer base and increase their profits. The successful communication of functional claims is the main concern for manufacturers. Recent reports from scientific literature confirm that consumers are genuinely interested in health-related claims, but interest seems to vary depending on the type of food products. Too much information and difficulty interpreting different health claims have been noted as factors that can negatively influence consumers while purchasing nutritional bars. Therefore, including functional claims on labels is likely to provide significant growth opportunities to the manufacturers of nutritional bars in the coming years.

The List of Companies - Nutritional Bars Market

  1. The Simply Good Foods Co
  2. Clif Bar & Co
  3. General Mills Inc
  4. The Kellogg Co
  5. Rise Bar Inc
  6. The Quaker Oats Co
  7. Perfect Bar LLC
  8. Mars Inc
  9. Kind LLC
  10. Premier Nutrition Co LLC

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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