The camera tracking software market was valued at US$ 286.8 million in 2020 and is projected to reach US$ 734.1 million by 2028; it is expected to grow at a CAGR of 12.9% during 2021–2028.
Huge demand for effective camera tracking software for real-time animation, and the growing popularity of science fiction (sci-fi) and animation movies as well as show are the major factor driving the growth of the camera tracking software market. The media and entertainment sectors in Asia Pacific, Europe, North America, Middle East & Africa, and South America are spending significant amounts on the procurement of the most advanced and highly capable camera tracking software. These software products are used for stabilizing 360° shots and adding 3D animation in scenes shot in the real world, with regular film cameras.
The camera tracking software market is segmented on the bases of component, tracking type, and geography. Based on component, the market is segmented into software and services. Based on tracking type, the camera tracking software market is categorized as still tracking and sequence tracking. Further, on the basis of region, the market is segmented into North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and South America (SAM).
The global camera tracking software market is being dominated by a handful of prominent international market players. In 2020, the market witnessed a considerable decline owing to the COVID-19 outbreak that subsequently turned into a global pandemic. A camera tracking process involves taking a video content recorded using a real live camera and tracking its motion to add 3D elements to it. It is employed to add special effects, backdrops, and robotic actions in movies and TV shows. The software also allows tracking the camera motion in 2D sequences to create an animated 3D content.
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Camera Tracking Software Market: Strategic Insights

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Camera Tracking Software Market: Strategic Insights

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Impact of COVID-19 Pandemic on Camera Tracking Software Market
The US has reported the highest number of COVID-19 cases in North America, and the count has reached more than 20 million as of 2021; California, Texas, Florida, and New York are among the highly affected areas. The federal government in the country did not impose nationwide lockdown in 2020; however, governors of a few sates decided to enforce lockdown in their respective states, which led to the disruption of operations of various sectors, including manufacturing, IT, and media and entertainment. Production houses had to put a halt on several big film projects amid this scenarios, as different locations were restricted for shooting films and TV shows. Moreover, cinema halls were shut down due to bankruptcy. In the US, ~2,500 cinemas were shut down to avoid public gatherings. As a result, the businesses related to film-making such as shooting equipment, sound equipment, editing software, and special effect software, as well as services, experienced slump in growth. However, with the easing of lockdown conditions and organization of mass vaccination drives in late 2020, the production and shooting of film/TV shows resumed gradually in 2021.
Market Insights–Camera Tracking Software Market
Rising Adoption of Camera Tracking Software Boosts Market Growth
Leading countries such as the US, Canada, the UK Australia are focusing on making sustainable investments. The US, Canada, and Mexico are among the major economies in North America. This region contributes a significant share to the global camera tracking software market owing to high investments by production houses and other stakeholders operating in media and entertainment sector, coupled with growing popularity of science fiction (sci-fi) cinema. Further, the mounting popularity of YouTube channels and short video-making for earnings is propelling the demand for the software solutions. A camera tracking software are used to bring more effectiveness and reality in these films or videos.
Component-Based Insights
Based on component, the camera tracking software market is bifurcated into software and services. The software segment held a larger market share in 2020.
Enterprise Size-Based Insights
Based on tracking type enterprise size, the camera tracking software market is bifurcated into still tracking and sequence tracking. The still tracking segment led the camera tracking software market in 2020.
Players operating in the camera tracking software market are mainly focused on the development of advanced and efficient products.
- In 2021, NCAM launched its the latest version of the Ncam reality software.
- In 2021, Boris FX Silhouette became a part of Netflix Post Technology Alliance in the VFX category.
Camera Tracking Software Market Regional Insights
The regional trends and factors influencing the Camera Tracking Software Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Camera Tracking Software Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
Camera Tracking Software Market Report Scope
Report Attribute | Details |
---|---|
Market size in 2020 | US$ 286.8 Million |
Market Size by 2028 | US$ 734.1 Million |
Global CAGR (2020 - 2028) | 12.9% |
Historical Data | 2018-2019 |
Forecast period | 2021-2028 |
Segments Covered |
By Component
|
Regions and Countries Covered | North America
|
Market leaders and key company profiles |
Camera Tracking Software Market Players Density: Understanding Its Impact on Business Dynamics
The Camera Tracking Software Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

- Get the Camera Tracking Software Market top key players overview
The Camera Tracking Software market has been segmented as follows:
By Component
- Software
- Services
By Tracking Type
- Still Tracking
- Sequence Tracking
By Geography
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- France
- Italy
- UK
- Russia
- Rest of Europe
- Asia Pacific (APAC)
- Australia
- China
- India
- Japan
- South Korea
- Rest of APAC
- Middle East and Africa (MEA)
- Saudi Arabia
- UAE
- South Africa
- Rest of MEA
- South America (SAM)
- Brazil
- Argentina
- Rest of SAM
Camera Tracking Software Market – Company Profiles
- Andersson Technologies LLC
- The Foundry Visionmongers Limited
- Ncam
- Adobe
- Science-D-Visions
- BORIS FX, INC
- Maxon Computer GmbH
- Autodesk, Inc.
- Blackmagic Design Pty. Ltd.
- Vicon Motion Systems Ltd
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The List of Companies - Camera Tracking Software Market
- Noitom
- Northern Digital
- OptiTrack
- Vicon Motion System
- Xsens Technologies
- Motion Analysis
- Motus Digital
- Phasespace
- Qualiysis
- Simi Reality Motion Systems


