Mercado de autenticación segura 3D: mapeo competitivo y perspectivas estratégicas para 2031

  • Report Code : TIPRE00021739
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 135
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El mercado de autenticación segura 3D se valoró en 557,9 millones de dólares estadounidenses en 2020 y se espera que crezca a una tasa compuesta anual del 11,4 % de 2021 a 2028.

Factores como el aumento de las ventas de comercio electrónico y móvil en todo el mundo, relacionados con el aumento de las ventas de teléfonos inteligentes y la penetración de Internet, están impulsando el crecimiento del mercado de autenticación segura 3D. Con el crecimiento de los portales de compras en línea y la disponibilidad de métodos de pago en línea, hay un aumento significativo de los fraudes en línea. Este factor está impulsando la adopción de la tecnología de autenticación 3D. Además, se prevé que el surgimiento de 3D Secure 2.0 y las altas perspectivas en las economías asiáticas brindarán muchas oportunidades de crecimiento a los proveedores de tecnología de autenticación segura 3D.

Impacto de COVID- 19 Pandemia en el mercado 3D Secure

Debido al brote de COVID-19 y el posterior aumento de las ventas de comercio electrónico, las tendencias de fraude han aumentado significativamente. Para frenar esto, los proveedores de servicios de pago (PSP), los comerciantes y los bancos están adoptando fácilmente un marco de autenticación segura 3D, lo que, a su vez, está impulsando el crecimiento del mercado de autenticación segura 3D. Además, la aparición de la pandemia de COVID-19 ha provocado un aumento de la transformación digital en los bancos, lo que permite a los clientes realizar pagos en línea. Este factor está dando resultados fructíferos en los modos de pago en línea y aumentará la penetración de la tecnología de autenticación. La creciente inclinación hacia las soluciones digitales en la banca crea una gran oportunidad para que el mercado mejore y promueva la tecnología de autenticación a un ritmo mayor.

Proveedores seguros 3D de Lucrative Regions


Perspectivas del mercado de autenticación segura 3D

Crecimiento estupendo en el mercado asiático

La economía asiática está presenciando un aumento en la adopción de tecnología de autenticación segura 3D, debido al alto uso de portales de compras en línea. Países como China, India, Japón y Singapur están adoptando tecnología de autenticación en sus territorios. La creciente demanda de transformación digital en los bancos ha llevado a un aumento en el uso de la autenticación segura 3D en Asia. En el mercado asiático, la introducción de pagos en tiempo real ha dado lugar a un aumento drástico del fraude en los pagos: cuatro de cada cinco bancos de APAC experimentaron un aumento de las pérdidas, según los resultados de la encuesta de Fico de enero de 2020. Además, los cambios regulatorios y las personas destinadas a Las dificultades que facilitan la adopción de la banca abierta también están dando lugar al fraude bancario digital. Se prevé que los factores mencionados anteriormente generarán lucrativas oportunidades de crecimiento para la adopción de la tecnología de autenticación segura 3D.

Información del mercado basada en componentes

Basado en el componente, el mercado está segmentado en soluciones y servicios. El segmento de soluciones lideró el mercado de autenticación segura 3D en 2020 y se espera que siga teniendo una participación mayoritaria en el mercado durante el período de pronóstico. En el escenario actual, con continuos avances tecnológicos, las compras online están aumentando, lo que se traduce en un aumento del fraude online. El ecosistema de compras online también está rodeado de fraude; lo que está animando a comerciantes, bancos y adquirentes a invertir dinero para ofrecer soluciones de pago en línea rápidas, sencillas y fiables con un alto nivel de seguridad.

3D Secure Authentication Market, por usuario final (2020 y 2028)


Perspectivas del mercado basadas en el usuario final

En términos De usuario final, el mercado está segmentado en bancos, comerciantes y procesadores de pagos. El segmento de comerciantes y procesadores de pagos lideró el segmento de usuarios finales. Los comerciantes son los otros usuarios de soluciones de autenticación segura 3D para mitigar el riesgo de fraude en línea. En el escenario actual, no todos los comerciantes han realizado la transición completa de 3D Secure 1 a 3D Secure 2. Sin embargo, jugadores como Marqeta admiten tanto 3D Secure 2 como 3D Secure 2. 3D Secure 1 para Visa.

Información estratégica

Los actores que operan en el mercado de autenticación segura 3D se centran en estrategias como fusiones, adquisiciones y iniciativas de mercado para mantener sus posiciones en el mercado. A continuación se enumeran algunos desarrollos de actores clave:

En mayo de 2021, Netcetera y Nok Nok Labs se asociaron para ofrecer soluciones de autenticación delegada a comerciantes y proveedores de pagos para abordar Cumplimiento de los protocolos PSD2-SCA y 3DS 2.x.


En enero de 2021, Omise, un proveedor de servicios de pago, ejecutó el servidor seguro 3-D Netcetera para transacciones de pago seguras en línea en la región APAC. convirtiendo a Omise en uno de los primeros clientes de PSP en implementar el protocolo EMV 3DS 2.2.

En agosto de 2019, mSIGNIA y Signifyd se asociaron para crear una nueva generación de servicios de pago seguros para la autenticación fuerte del consumidor (SCA) PSD2 y garantizar más pagos utilizando un entorno comercial analíticamente mejorado y compatible con EMV 3DS.

Por componente

  • Solución
  • Servicios< /li>


Por usuario final

  • Bancos
  • Comerciantes y procesadores de pagos

  ;

Por geografía

  • América del Norte
    • Estados Unidos
    • Canadá
    • México
    • < /ul>
    • Europa
      • Francia
      • Alemania
      • Italia
      • Reino Unido< /li>
      • Rusia
      • Resto de Europa
    • Asia Pacífico (APAC)
      • China
      • India
      • Corea del Sur
      • Japón
      • Australia
      • Resto de APAC
    • < li>Medio Oriente y Asia África (MEA)
      • Sudáfrica
      • Arabia Saudita
      • EAU
      • Resto de MEA
    • América del Sur (SAM)
      • Brasil
      • Argentina
      • Resto de SAM

    Perfiles de empresas

    • Netcetera
    • GPayments Pvt. Ltd. Ltd.
    • ASEE Group
    • AsiaPay Limited
    • Modirum
    • mSignia, Inc
    • Ravelin Technology Ltd
    • Software RS
    • UL, LLC
    • iZealiant Technologies Pvt. Limitado. Ltd.
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Which region led the 3D secure authentication market in 2020?

Presently, North America held the largest revenue share of global 3D secure authentication market. With the rising adoption of digital technologies for making payments, the implementation of authentication technologies is increasing. Significant innovations in online banking through digital technologies improve customer’s personal banking experience, while commercial banking is pressurized to catch up. The increasing demand for advanced technologies for making payments faster, safer, and smooth is driving the market in North America.

Which factor is driving growth of the 3D secure authentication market?

As an e-commerce transaction process includes multiple parties like merchants, marketplace, financial institutes, and payment gateways, apart from customers, emerge at different stages. The mentioned parties act as an attack point or vulnerability for malicious issues. Due to the adoption of advanced technologies, there has been a rise in digital payment methods across the world. The rise in digital payment methods has also boosted a threat of online frauds. In India, the Data Security Council of India have conducted a joint study with PayPal in context to addressing the rising concerns for putting light on sophisticated online payment threats & frauds included in a payment ecosystem.

Which component led the 3D secure authentication market?

The solution segment is leading the global 3D secure authentication market. In the current scenario, with continuous technological developments, online shopping is increasing, which is resulting into rise in online fraud. The ecosystem of online shopping is surrounded with fraud also; which is encouraging merchants, banks, and acquirers to invest money to offer fast, simple, and reliable online payment solutions with high level of security. Therefore, by using 3D secure as a way to combat online fraud, the banks and merchants can work together

The List of Companies - 3D Secure Authentication Market

  1. Netcetera
  2. Gpayment Pvt Ltd.
  3. ASEE GROUP
  4. Asiapay Limited
  5. Modirum,
  6. Msignia, Inc.
  7. Ravelin Technology Ltd
  8. RS Software
  9. UL LLC
  10. Izealiant Technologies Pvt. Ltd.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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