3D Secure Authentication Market Share & Size | Forecast 2028

3D Secure Authentication Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Component (Solution and Services) and End-User (Banks and Merchant and Payment Processor)

  • Report Code : TIPRE00021739
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 135
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The 3D secure authentication market was valued at US$ 557.9 million in 2020, it is expected to grow at a CAGR of 11.4% from 2021 to 2028.

Factors such as increase in e-commerce and m-commerce sales across the world pertaining to rise in the sales of smartphones and internet penetration is driving the growth of 3D Secure Authentication market. With growth in online shopping portals and availability of online payment methods, there is a significant rise in online frauds. This factor is driving the adoption of 3D authentication technology. Moreover, emergence of 3D secure 2.0 and high prospects in Asian economies are further projected to provide plenty of growth opportunities to the 3D secure authentication technology providers.

Impact of COVID-19 Pandemic on 3D Secure Market

Due to the COVID-19 outbreak and subsequent surge in e-commerce sales, the fraud trends have significantly increased. To curb this, payment service providers (PSPs), merchants, and banks are readily adopting 3D secure authentication framework, which, in turn is fueling the growth of the 3D secure authentication market. Besides, the emergence of COVID-19 pandemic has resulted into rise in digital transformation across banks, enabling the customers to make payments online. This factor is causing a fruitful result in online payment modes, and it will increase the penetration of authentication technology. The rising inclination toward digital solution in banking creates a great opportunity for the market to enhance and promote authentication technology at a higher rate.

Lucrative Regions 3D Secure Providers

Lucrative Regions 3D Secure Providers
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

3D secure authentication Market Insights

Stupendous Growth in Asian Market

The Asian economy is witnessing an increase in adoption of 3D secure authentication technology, owing to high usage of online shopping portals. Countries such as China, India, Japan, and Singapore are adopting authentication technology within their territories. The rising demand for digital transformation in banks has led to an increase in use of 3D secure authentication in Asia. In the Asian market, introduction of real-time payments has resulted into drastic rise in payment fraud, with four in five APAC banks experiencing increase in losses, as per the results from Fico survey in January 2020. Moreover, regulatory changes and individuals aimed at facilitating adoption of open banking are also resulting into digital banking fraud. Factors mentioned above are predicted to generate lucrative growth opportunities for the adoption of 3D secure authentication technology.

Component Based Market Insights

Based on component, the market is segmented into solution and services. The solution segment led the 3D secure authentication market in 2020 and is expected to continue having a majority share in the market during the forecast period. In the current scenario, with continuous technological developments, online shopping is increasing, which is resulting into rise in online fraud. The ecosystem of online shopping is surrounded with fraud also; which is encouraging merchants, banks, and acquirers to invest money to offer fast, simple, and reliable online payment solutions with high level of security.

3D Secure Authentication Market, by End-User (2020 & 2028)

3D Secure Authentication Market, by End-User (2020 & 2028)
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End-User Based Market Insights

In terms of end user, the market is segmented into banks and merchant and payment processor. The merchant and payment processor segment led the end-user segment. Merchant are the other users of 3D secure authentication solutions to mitigate the risk of online fraud. In the current scenario, all merchants have not fully transitioned from 3D Secure 1 to 3D Secure 2. Nevertheless, players like Marqeta support both 3D Secure 2 & 3D Secure 1 for Visa.

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3D Secure Authentication Market: Strategic Insights

3d-secure-authentication-market
Market Size Value inUS$ 557.9 Million in 2020
Market Size Value byUS$ 1,303.5 Million by 2028
Growth rateCAGR of 11.4% from 2021-2028
Forecast Period2021-2028
Base Year2021
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The players operating in the 3D secure authentication market focus on strategies such as mergers, acquisitions, and market initiatives to maintain their positions in the market. A few developments by key players are listed below:

In May 2021, Netcetera and Nok Nok Labs entered a partnership to offer delegated authentication solutions to merchants and payment providers for addressing PSD2-SCA and 3DS 2.x protocols compliance.


In January 2021, Omise, a payment service provider, executed the Netcetera 3-D Secure Server for secured online payment transactions in the APAC region, making Omise one of the first PSP customers to implement EMV 3DS 2.2 protocol.

In August 2019, mSIGNIA and Signifyd partnered to create a new generation of secure payment services for PSD2 strong consumer authentication (SCA) and guarantee more payments using an analytically enhanced, EMV 3DS compliant merchant environment.

By Component

  • Solution
  • Services


By End User

  • Banks
  • Merchants and Payment Processor

By Geography

  • North America

    • US
    • Canada
    • Mexico
  • Europe

    • France
    • Germany
    • Italy
    • UK
    • Russia
    • Rest of Europe
  • Asia Pacific (APAC)

    • China
    • India
    • South Korea
    • Japan
    • Australia
    • Rest of APAC
  • Middle East & Africa (MEA)

    • South Africa
    • Saudi Arabia
    • UAE
    • Rest of MEA
  • South America (SAM)

    • Brazil
    • Argentina
    • Rest of SAM

Company Profiles

  • Netcetera
  • GPayments Pvt. Ltd.
  • ASEE Group
  • AsiaPay Limited
  • Modirum
  • mSignia, Inc
  • Ravelin Technology Ltd
  • RS Software
  • UL, LLC
  • iZealiant Technologies Pvt. Ltd.
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Component and End-User

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions


Which region led the 3D secure authentication market in 2020?

Presently, North America held the largest revenue share of global 3D secure authentication market. With the rising adoption of digital technologies for making payments, the implementation of authentication technologies is increasing. Significant innovations in online banking through digital technologies improve customer’s personal banking experience, while commercial banking is pressurized to catch up. The increasing demand for advanced technologies for making payments faster, safer, and smooth is driving the market in North America.

Which factor is driving growth of the 3D secure authentication market?

As an e-commerce transaction process includes multiple parties like merchants, marketplace, financial institutes, and payment gateways, apart from customers, emerge at different stages. The mentioned parties act as an attack point or vulnerability for malicious issues. Due to the adoption of advanced technologies, there has been a rise in digital payment methods across the world. The rise in digital payment methods has also boosted a threat of online frauds. In India, the Data Security Council of India have conducted a joint study with PayPal in context to addressing the rising concerns for putting light on sophisticated online payment threats & frauds included in a payment ecosystem.

Which component led the 3D secure authentication market?

The solution segment is leading the global 3D secure authentication market. In the current scenario, with continuous technological developments, online shopping is increasing, which is resulting into rise in online fraud. The ecosystem of online shopping is surrounded with fraud also; which is encouraging merchants, banks, and acquirers to invest money to offer fast, simple, and reliable online payment solutions with high level of security. Therefore, by using 3D secure as a way to combat online fraud, the banks and merchants can work together

The List of Companies - 3D Secure Authentication Market

  1. Netcetera
  2. Gpayment Pvt Ltd.
  3. ASEE GROUP
  4. Asiapay Limited
  5. Modirum,
  6. Msignia, Inc.
  7. Ravelin Technology Ltd
  8. RS Software
  9. UL LLC
  10. Izealiant Technologies Pvt. Ltd.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

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The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

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Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

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The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

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  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

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