헬스케어 게임화 시장 조사 - 규모, 점유율, 개발 및 미래 범위 2031

  • Report Code : TIPRE00002866
  • Category : Healthcare IT
  • Status : Published
  • No. of Pages : 157
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[연구보고서] 헬스케어 게임화 시장 규모는 2019년 30억 7,250만 달러에서 2027년 35,982,270만 달러로 성장할 것으로 예상됩니다. 2020-2027년 연평균 성장률(CAGR) 36.2%로 성장할 것으로 예상됩니다.

시장 성장은 헬스케어 분야의 게임화 채택 증가, 기술 출시 횟수 증가 등의 요인에 기인합니다. 그러나 장기적인 사용자 참여의 어려움으로 인해 시장 성장이 저해될 가능성이 높습니다.

의료 게임화를 위한 수익성이 좋은 지역 시장 


시장 통찰

헬스케어 분야의 게임화 채택 증가

의료 분야에 게임이 도입된 것은 1975년 초에 시작되어 게임에서 중요한 역할을 해왔습니다. 요법. 또한, 최근에는 인공지능, 증강현실 등이 헬스케어 분야에 접목되면서 치료적 측면에서도 주목받고 있다. 게임은 환자에게 자신을 표현할 수 있는 능력을 제공하는데, 이는 대부분의 환자 사례에서는 그렇지 않은 경우이며 이를 통해 전문가는 효과적인 치료 결과로 이어지는 더 나은 치료법을 설계할 수 있습니다. 따라서 게임 기술로 어느 정도 치료가 가능한 정신질환, 근골격계, 정형외과 질환 등 만성질환의 유병률이 높아지면서 헬스케어 게이미피케이션에 대한 수요도 높아질 것으로 예상됩니다. 게임치료는 일생 동안 지속적으로 기술과 상호작용하는 데 익숙한 어린 환자를 치료하는 데 도움이 되는 것으로 밝혀졌습니다. 또한 헬스케어 분야에 증강현실(AR), 가상현실(VR) 등 신기술이 도입되면서 전문가들이 환자의 정신질환 치료와 상담을 지원하고 있다. 예를 들어, 2016년 미국의 게임 디자이너 팀은 사용자가 수중 환경에서 불안과 스트레스 증상을 배우고 이에 대처하도록 안내하는 DEEP-VR 경험을 도입했습니다. 또한 비디오 게임에 신체 활동을 통합하면 VR을 재활 치료에 통합할 수 있습니다. 예를 들어, 2017년 10월 라이스 대학교 학생들은 소아 물리 치료를 위한 Equilibrium이라는 비디오 게임을 만들었습니다. 이 게임은 아이들이 걷기 능력을 향상시키고 균형을 배우는 데 흥미를 갖도록 돕는 맞춤형 디자인의 균형 막대와 함께 Wii 균형 보드를 사용합니다. 따라서 치료 목적을 위한 게임화 채택이 증가하면서 의료 게임화 시장의 성장이 촉진되고 있습니다.

게임 유형 기반 통찰력

기반 게임 유형에 따라 헬스케어 게이미피케이션 시장은 캐주얼 게임, 진지한 게임, 운동 게임으로 분류됩니다. 2019년에는 캐주얼 게임이 인지 능력 향상에 도움이 되어 어린이와 50세 이상 노인의 채택률이 높아져 시장에서 가장 큰 점유율을 차지했으며, 수요 증가로 인해 기업에서는 다양하고 재미있는 캐주얼 게임을 제공하는 데 박차를 가하고 있습니다. 그러나 예측된 기간 동안 운동 게임은 피트니스 및 대화형 신체 동작 게임으로 구성되므로 더 빠른 공간에서 성장할 것으로 예상됩니다. 한편, 많은 의료 서비스 제공자는 운동 앱과 협력하여 사용자의 건강한 습관을 장려했습니다. 예를 들어 거대 의료 기업인 United Healthcare는 ‘Dance, Dance Revolution’ 체육관 수준의 친선 게임을 통해 아이들이 소파에서 벗어나 편안하게 운동할 수 있도록 합니다.

게임 유형별 의료 게임화 시장 – 2019년 및 2027년


애플리케이션 기반 통찰력

의료 게임화 시장은 애플리케이션별로 피트니스 관리, 의료 교육, 물리 치료로 분류됩니다. , 기타. 피트니스 관리 부문은 2019년 시장에서 가장 큰 점유율을 차지했습니다. 또한 동일한 부문은 예측 기간 동안 시장에서 가장 높은 CAGR을 기록할 것으로 예상됩니다.

최종 사용자 기반 통찰력

최종 사용자를 기반으로 의료 게임화 시장은 기업 기반 사용자와 소비자 기반 사용자로 분류됩니다. 기업 기반 사용자 부문은 2019년 시장에서 가장 큰 점유율을 차지했으며 예측 기간 동안 시장에서 가장 높은 CAGR을 기록할 것으로 예상됩니다.

전략적 통찰력< /h3>

Cognifit, Mango Health, Bunchball, Ayogo Health Inc, .Fitbit, Inc., Akili Interactive Labs, Inc., Nike, Inc., Cohero Health, Inc., Higi Sh와 같은 헬스케어 게임화 시장 플레이어 Llc와 Mysugr은 수익과 시장 입지를 강화하기 위해 여러 가지 유기 및 무기 전략을 채택해 왔습니다. 예를 들어, 2020년 10월 TrialCard Incorporated는 Mango Health 버전 2.0을 출시했습니다. 이 최신 버전은 제3자 의료 서비스 제공업체에게 Mango의 강력한 환자 지원 모듈 제품군에 대한 액세스 권한을 제공합니다. 이 최신 버전의 Mango 플랫폼은 다가오는 새로운 경구 종양 용해제 출시를 위한 완전히 통합된 환자 지원 프로그램의 일부가 될 것입니다.

헬스케어 게임화 시장– 게임 유형별

  • 캐주얼 게임
  • 심각한 게임
  • 운동 게임

헬스케어 게임화 시장– 애플리케이션별

  • 피트니스 관리
  • 의료 훈련
  • 물리 치료
  • 기타

헬스케어 게임화 시장– 최종 사용자별

  • 기업 기반 사용자
  • 소비자 기반 사용자

헬스케어 게임화 시장 – 지역별

  • 북미
    • 미국
    • 캐나다
    • 멕시코
  • < li>유럽
    • 프랑스
    • 독일
    • 이탈리아
    • 영국
    • 스페인
    • 나머지 유럽
  • 아시아 태평양(APAC)
    • 중국
    • 인도
    • 대한민국
    • 일본
    • 호주
    • 아시아 태평양 지역
  • 중동 및 아프리카(MEA)
    • 남아프리카공화국
    • 사우디아라비아
    • UAE
    • 중동 및 아프리카 나머지 지역
  • 중남미
    • 브라질
    • 아르헨티나
    • 중남미 나머지 지역
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회사 프로필

  • Cognifit
  • Mango Health
  • 번치볼
  • Ayogo Health Inc.
  • Fitbit, Inc.
  • Akili Interactive Labs, Inc.
  • Nike, Inc.
  • Cohero Health, Inc.
  • Higi Sh LLC
  • Mysugr
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What is healthcare gamification?

Gamification involves implementing game design techniques, game mechanics, and game style to solve problems, engage audiences, and make tasks more fun and engaging. Gamification is employed in health and wellness apps related to disease prevention, self-management, medical education-related simulations, medication adherence, and telehealth programs. In healthcare, it is primarily useful for behavioral changes, incentivizing people to increase their wellness by performing game-like tasks and receiving rewards.

What are the driving factors for the healthcare gamification market across the globe?

Factors such as increasing adoption of gamification in healthcare and rise in number of launches are likely to drive the market growth. However, difficulties in long-term user engagement are anticipated to hamper the growth of the market.

What is the regional market scenario of healthcare gamification?

Global healthcare gamification market is segmented by region into North America, Europe, Asia Pacific, Middle East &Africa and South & Central America. The North American region is the largest shareholder and Asia Pacific is the fastest growing market for healthcare gamification. The healthcare gamification market is estimated to have a larger share in the United States. The growth of the healthcare gamification market in the United States is expected due to presence of leading players establishing their primary base, rising incidences of acute and chronic diseases among the population and technological advancements that is adaptive towards gamification in healthcare sector.

The List of Companies - Healthcare Gamification Market

  1. Cognifit
  2. Mango Health
  3. Bunchball
  4. Ayogo Health Inc.
  5. Fitbit, Inc.
  6. Akili Interactive Labs, Inc.
  7. Nike, Inc.
  8. Cohero Health, Inc.
  9. Higi Sh Llc
  10. Mysugr

 

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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