Americas Frozen Dough Market Growth Opportunities and Forecast by 2030

The Americas frozen dough market size is expected to reach US$ 6.50 billion by 2030 from US$ 4.27 billion in 2022; the market is estimated to register a CAGR of 5.4% from 2022 to 2030.

Market Insights and Analyst View:

Frozen dough varieties include dough for bread and rolls, biscuits and cookies, donuts, pizza, and muffins as well as laminated dough. These dough products offer consumers the convenience of having freshly baked goods at home with minimal preparation. Most of these products only require simple steps such as thawing, proofing, and baking. The ability to have pre-made dough in the freezer allows spontaneous baking without the need for extensive measuring and mixing. This convenience factor results in significant traction for frozen dough, particularly among millennials and working professionals. These ready-to-use dough products generally contain ingredients such as flour, sugar, leavening agents, and flavorings. With ingredients already measured and mixed, individuals can bypass the often intricate and messy steps involved in preparing muffin batter from scratch. In North America, frozen bakery products such as pizza, bread, arepas, and pastry are gaining huge traction among consumers, which contributes notably to the Americas frozen dough market growth.

Growth Drivers and Challenges:

Rising demand for frozen and convenience food in the Americas, and strategic initiatives by key frozen dough market players are among the major market drivers. Frozen dough, among other convenience products, allows consumers to save time and efforts associated with ingredient shopping and baking preparations. These products are gaining popularity because of the increasing number of smaller households and dual-income families. According to the "2023 Power of Frozen in Retail" by the Food Industry Association and the American Frozen Food Institute, frozen food sales in the US increased by 7.9% from July 2022 to July 2023, reaching US$ 74.2 billion in value. Older millennials and Gen X are the major frozen food consumers, shopping mostly in supercenters and through online channels.

Manufacturers of frozen dough are spending more to extend their product lines by launching new flavors and categories to acquire a larger consumer base, especially focusing on millennials who prefer flavored products. The coexistence of multicultural society in Canada creates a significant demand for diversified frozen dough offerings. People in Canada appreciate a wide range of international cuisines, and frozen dough products enable them to explore and recreate bread varieties to make globally inspired pizza options. The key frozen dough manufacturers are investing significantly in strategic development initiatives such as product innovations, R&D, mergers and acquisitions, and business expansions to attract a wide customer base and enhance their market position. In 2023, General Mills Inc invested US$ 48 million to expand its frozen dough facility in Joplin, US.

The risk of contamination in frozen food can act as a deterrent for the market. Improper food hygiene practices during storage or transportation of frozen dough pose contamination risks. Inappropriate supply chain operations, including transportation and packaging, can also contribute to contamination risks. Frozen dough is susceptible to bacterial proliferation in suitable environmental conditions due to the presence of favorable growth media (starch and optimal sugar content). The risk of contamination in frozen food products is prevalent due to cross-contamination with physical contaminants such as metal, stones, and plastics, which pose a challenge to the Americas frozen dough market growth.

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Americas Frozen Dough Market: Strategic Insights

Americas Frozen Dough Market

• Market Size 2022
  US$ 4.27 Billion
• Market Size 2030
  US$ 6.50 Billion

Market Dynamics

GROWTH DRIVERS

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FUTURE TRENDS

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OPPORTUNITIES

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Regional Overview

• America

Market Segmentation

Product Type

• Breads and Rolls
• Biscuits and Cookies
• Pizza
• Donuts
• Muffins
• Laminated Dough

Nature

• Partially Baked
• Ready to Bake
• Fully Baked
• Ready to Proof

Category

• Gluten-Free
• Conventional

Distribution Channel

• Hypermarkets and Supermarkets
• Convenience Stores
• Online Retail

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Report Segmentation and Scope:

The Americas Frozen Dough Market Analysis and Forecast to 2030 is a specialized and in-depth study with a significant focus on market trends and growth opportunities. The report aims to provide an overview of the market with detailed market segmentation by product type, nature, category, and distribution channel. The market has witnessed high growth in the recent past and is expected to continue this trend during the forecast period.

The report provides key statistics on the consumption of frozen dough in the Americas. In addition, the Americas frozen dough market report provides a qualitative assessment of various factors affecting the market performance in the Americas. The report also includes a comprehensive analysis of the leading players in the market and their key strategic developments. Several analyses on the market dynamics are also included to help identify the key driving factors, Americas frozen dough market trends, and lucrative opportunities that would, in turn, aid in identifying the major revenue pockets.

The Americas frozen dough market forecast is estimated on the basis of various secondary and primary research findings, such as key company publications, association data, and databases. Further, the ecosystem analysis and Porter's five forces analysis provide a 360-degree view of the market, which helps understand the entire supply chain and various factors affecting the market performance.

Segmental Analysis:

The Americas frozen dough market is segmented on the basis of product type, nature, category, and distribution channel. Based on product type, the market is segmented into bread and rolls, biscuits and cookies, pizza, donuts, muffins, laminated dough, and others. The bread and rolls segment held the largest Americas frozen dough market share in 2022. Frozen dough for bread and rolls offers convenience and versatility in the kitchen. This segment offers consumers the convenience of having pre-made bread and roll options that are easily accessible and require minimal preparation. Frozen bread and rolls come in various sizes, shapes, and flavors, catering to different tastes and preferences. Frozen bread and roll dough vendors offer a class baguette, whole grain bread, or specialty roll, offering an array of choices for consumers looking for convenience without compromising quality.

Based on nature, the Americas frozen dough market is segmented into partially baked, ready to bake, fully baked, and ready to proof. The ready-to-bake segment held a significant share of the market in 2022. Ready-to-bake frozen dough is a culinary convenience that allows consumers to enjoy freshly baked goods without the extensive preparation, typically associated with baking from scratch. This specialized frozen dough is precisely crafted, offering a range of options such as cookie dough, bread dough, or pastry dough that are pre-portioned and ready for the oven. With the preparation steps already completed, individuals can skip the measuring, mixing, and shaping processes, significantly reducing the time and effort required to achieve a delightful homemade result.

Based on distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment dominated the largest Americas frozen dough market share in 2022. The visibility of these products in supermarkets and hypermarkets enhances consumer awareness and accessibility. Moreover, the ability of hypermarkets to negotiate bulk purchases with suppliers may influence pricing and promotions, making frozen dough more appealing to a broader audience. These distribution channels offer a convenient and familiar environment for consumers to explore and purchase frozen dough, making such products easily accessible to the general population.

Americas Frozen Dough Market – by Distribution Channel, 2022 and 2030

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Regional Analysis:

Based on region, the Americas frozen dough market is sub-segmented into North America, and South & Central America. The market in North America was valued at more than US$ 3.06 billion in 2022. Owing to the burgeoning demand for frozen dough, giant manufacturers such as Crown Bakeries and General Mills engage in innovation and product line expansion efforts. Such initiatives by manufacturers are likely to boost the demand for frozen dough among consumers in North America in the coming years. To meet growing consumer demand, manufacturers focus on introducing gluten-free dough varieties. For instance, in December 2023, Doughlicious, a snack brand by London Dough Co., launched a frozen snack lineup to the US market. The rising demand for frozen food and strategic initiatives by key market players is projected to boost the Americas frozen dough market during the forecast period.

Industry Developments and Future Opportunities:

A few initiatives by key players operating in the Americas frozen dough market, as per press releases, are listed below:

• In 2023, General Mills Inc announced the expansion of its frozen dough plant in Joplin, US. The company has invested US$ 48 million in the construction of a new plant.
• In 2021, Guttenplan’s Frozen Dough Inc completed an expansion of 25,000 sq. ft. of its Middletown facility, featuring space for additional lines, dry storage, test kitchens, and employee facilities.

Competitive Landscape and Key Companies:

J&J Snack Foods Corp, Rhodes International Inc, Athens Foods Inc, Guttenplan's Frozen Dough Inc, General Mills Inc, Goya Foods Inc, Pepperidge Farm Inc, Gonnella Baking Co, Bridgford Foods Corp, and Okanagan Frozen Dough ULC are among the key players profiled in the Americas frozen dough market report. The market players focus on providing high-quality products to fulfill customer demand.

Americas Frozen Dough Report Scope