Camera Tracking Software Market Analysis, Size, and Share by 2028

Historic Data: 2018-2019 | Base Year: 2020 | Forecast Period: 2021-2028

Camera Tracking Software Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Component (Software and Services) and Tracking Type (Still Tracking, Sequence Tracking)

Report Date : May 2021
Report Code : TIPRE00022743

Category : Technology, Media and Telecommunications
Status : Published

Available Report Formats :
No. of Pages : 117

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Page Updated: Jun 2024

Analysis Strategic Insights Market Drivers Regional Insights Report Scope Recent Developments FAQs

The camera tracking software market was valued at US$ 286.8 million in 2020 and is projected to reach US$ 734.1 million by 2028; it is expected to grow at a CAGR of 12.9% during 2021–2028.

Huge demand for effective camera tracking software for real-time animation, and the growing popularity of science fiction (sci-fi) and animation movies as well as show are the major factor driving the growth of the camera tracking software market. The media and entertainment sectors in Asia Pacific, Europe, North America, Middle East & Africa, and South America are spending significant amounts on the procurement of the most advanced and highly capable camera tracking software. These software products are used for stabilizing 360° shots and adding 3D animation in scenes shot in the real world, with regular film cameras.

The camera tracking software market is segmented on the bases of component, tracking type, and geography. Based on component, the market is segmented into software and services. Based on tracking type, the camera tracking software market is categorized as still tracking and sequence tracking. Further, on the basis of region, the market is segmented into North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and South America (SAM).

The global camera tracking software market is being dominated by a handful of prominent international market players. In 2020, the market witnessed a considerable decline owing to the COVID-19 outbreak that subsequently turned into a global pandemic. A camera tracking process involves taking a video content recorded using a real live camera and tracking its motion to add 3D elements to it. It is employed to add special effects, backdrops, and robotic actions in movies and TV shows. The software also allows tracking the camera motion in 2D sequences to create an animated 3D content.

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Camera Tracking Software Market: Strategic Insights

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Impact of COVID-19 Pandemic on Camera Tracking Software Market

The US has reported the highest number of COVID-19 cases in North America, and the count has reached more than 20 million as of 2021; California, Texas, Florida, and New York are among the highly affected areas. The federal government in the country did not impose nationwide lockdown in 2020; however, governors of a few sates decided to enforce lockdown in their respective states, which led to the disruption of operations of various sectors, including manufacturing, IT, and media and entertainment. Production houses had to put a halt on several big film projects amid this scenarios, as different locations were restricted for shooting films and TV shows. Moreover, cinema halls were shut down due to bankruptcy. In the US, ~2,500 cinemas were shut down to avoid public gatherings. As a result, the businesses related to film-making such as shooting equipment, sound equipment, editing software, and special effect software, as well as services, experienced slump in growth. However, with the easing of lockdown conditions and organization of mass vaccination drives in late 2020, the production and shooting of film/TV shows resumed gradually in 2021.

Market Insights–Camera Tracking Software Market

Rising Adoption of Camera Tracking Software Boosts Market Growth

Leading countries such as the US, Canada, the UK Australia are focusing on making sustainable investments. The US, Canada, and Mexico are among the major economies in North America. This region contributes a significant share to the global camera tracking software market owing to high investments by production houses and other stakeholders operating in media and entertainment sector, coupled with growing popularity of science fiction (sci-fi) cinema. Further, the mounting popularity of YouTube channels and short video-making for earnings is propelling the demand for the software solutions. A camera tracking software are used to bring more effectiveness and reality in these films or videos.

Component-Based Insights

Based on component, the camera tracking software market is bifurcated into software and services. The software segment held a larger market share in 2020.

Enterprise Size-Based Insights

Based on tracking type enterprise size, the camera tracking software market is bifurcated into still tracking and sequence tracking. The still tracking segment led the camera tracking software market in 2020.

Players operating in the camera tracking software market are mainly focused on the development of advanced and efficient products.

In 2021, NCAM launched its the latest version of the Ncam reality software.
In 2021, Boris FX Silhouette became a part of Netflix Post Technology Alliance in the VFX category.

Camera Tracking Software Market Regional Insights

The regional trends and factors influencing the Camera Tracking Software Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Camera Tracking Software Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Camera Tracking Software Market Report Scope

Report Attribute	Details
Market size in 2020	US$ 286.8 Million
Market Size by 2028	US$ 734.1 Million
Global CAGR (2020 - 2028)	12.9%
Historical Data	2018-2019
Forecast period	2021-2028
Segments Covered	By Component Software and Services By Tracking Type Still Tracking Sequence Tracking
Regions and Countries Covered	North America US Canada Mexico Europe UK Germany France Russia Italy Rest of Europe Asia-Pacific China India Japan Australia Rest of Asia-Pacific South and Central America Brazil Argentina Rest of South and Central America Middle East and Africa South Africa Saudi Arabia UAE Rest of Middle East and Africa
Market leaders and key company profiles	Noitom Northern Digital OptiTrack Vicon Motion System Xsens Technologies Motion Analysis Motus Digital Phasespace Qualiysis

Camera Tracking Software Market Players Density: Understanding Its Impact on Business Dynamics

The Camera Tracking Software Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Get the Camera Tracking Software Market top key players overview

The Camera Tracking Software market has been segmented as follows:

By Component

Software
Services

By Tracking Type

Still Tracking
Sequence Tracking

By Geography

North America
- US
- Canada
- Mexico
Europe
- Germany
- France
- Italy
- UK
- Russia
- Rest of Europe
Asia Pacific (APAC)
- Australia
- China
- India
- Japan
- South Korea
- Rest of APAC
Middle East and Africa (MEA)
- Saudi Arabia
- UAE
- South Africa
- Rest of MEA
South America (SAM)
- Brazil
- Argentina
- Rest of SAM

Camera Tracking Software Market – Company Profiles

Andersson Technologies LLC
The Foundry Visionmongers Limited
Ncam
Adobe
Science-D-Visions
BORIS FX, INC
Maxon Computer GmbH
Autodesk, Inc.
Blackmagic Design Pty. Ltd.
Vicon Motion Systems Ltd

Frequently Asked Questions

Which product is expected to dominate the market in the forecast period?

Artificial intelligence (AI) is taking over the media and entertainment industry, in particular, film industry. Various subsets of AI, namely machine learning and deep learning, are now being used in computer graphics; most recently, these technologies have been used in camera tracking, simulation, motion capture, character animation, image processing, rotoscoping, and compositing. Machine learning is already being used in sketching various characters. For instance, the character of â€œThanosâ€ in Marvel Studioâ€™s Avengers series was developed based on the AI technology. The visual effect studio used a type of machine learning to transform the body of Josh Brolin, an American actor portraying Thanos, into the body of the character. His face that was captured with head-cam camera for this transformation. During this process facials capture training data was utilized. The camera tracking software helps in inserting CGI in the live action footage. The software providers leverage the capabilities of machine learning to up scale the overall match moving process. For instance, the latest camera tracking software releases by Andersson Technologies incorporated or extensively used the capabilities of artificial intelligence. In 2019, the company released its new version of SynthEyes (a camera tracking software) that takes help of neural network-based automatic and supervised tracking process. In line with Andersson Technologies, many other software providers are now investing in research and development to build the most advanced camera tracking software products.

What are reasons behind camera tracking software market growth?

Camera tracking software is used extensively for creating high-definition 3D animation. A camera tracking process involves taking a video content recorded using a real live camera and tracking its motion to add 3D elements to it. This process has become common in the filmmaking business, and it is used to add 3D animation, special effects, backdrops, robotic actions, etc. in movies, commercials, and TV shows, among others. Camera tracking software are being extensively used to create real-life animation. They are being used for creating images, stabilizing shaky conventional or 360-degree VR shots, and producing 360Â° virtual reality or 3D stereoscopic films; creating architectural previews; reconstructing accident or crash scenarios; and so on. 2016 onward, 3D animation started receiving significant attention from industries such as medicine and gaming,.

What are market opportunities for camera tracking software?

Since the last 2â€“3 years, the animation and video effects (VFX) industry has witnessed steady growth in developing countries, including India. Broadcasters are partnering with animation studios like Nick and Sonic for original content. Moreover, these industries have growth further with the introduction of YouTube channels, and the launch of over the top (OTT) platforms such as Amazon Prime and Netflix are signing exclusive content licensing deals with various animation and VFX studios. Further, VFX got an additional boost with the developments in broadband and e-commerce, and licensing and merchandising opportunities related to animation characters. In India, the VFX industry is growing significantly with transformation in content consumption pattern; there is a growing demand for cinema with extravagant VFX effects in among the audiences in the country. In fact, to effectively fulfill VFX demands, many production houses such as the Red Chilies Entertainment have set up technical teams dedicated to enhancing the VFX in their movies. As a result of the efforts of these teams, Indian audiences have enjoyed films such as Krrish, Philauri, Bhag Milkha Bhag, and Tumbad. Further, state governments of the country have also been promoting the VFX industry by allocating resources. For instance, Maharashtra (a state in India) government allocated land for setting up National Centre of Excellence for Animation, VFX, Gaming and Comics. Similarly, Karnataka designed policy a to include digital art education in curricula of certain fine arts schools. Such initiatives in various other developing countries would are boosting the VFX industry, which is likely to propel the camera tracking market growth in the coming years.

Research Manager

Ankita Mittal

Manager,
Market Research & Consulting

Ankita is a dynamic market research and consulting professional with over 8 years of experience across the technology, media, ICT, and electronics & semiconductor sectors. She has successfully led and delivered 100+ consulting and research assignments for global clients such as Microsoft, Oracle, NEC Corporation, SAP, KPMG, and Expeditors International. Her core competencies include market assessment, data analysis, forecasting, strategy formulation, competitive intelligence, and report writing.

Ankita is adept at handling complete project cycles—from pre-sales proposal design and client discussions to post-sales delivery of actionable insights. She is skilled in managing cross-functional teams, structuring complex research modules, and aligning solutions with client-specific business goals. Her excellent communication, leadership, and presentation abilities have enabled her to consistently deliver value-driven outcomes in fast-paced and evolving market environments.

What are the Camera Tracking Software Market report deliverables?

Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
PEST and SWOT Analysis
Market Size Value / Volume - Global, Regional, Country
Industry and Competitive Landscape
Excel Dataset

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