Digital Market 2028 By Deployment Type, Organization Size, End User and Geography | The Insight Partners

Digital Marketing Measurement Platform Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Deployment Type (On-Premises, Cloud Based); Organization Size (Large Enterprises, SMEs); End User (BFSI, Transportation and Logistics, Consumer Goods and Retail, Education, Manufacturing, Others) and Geography

Report Code: TIPRE00011531 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming

MARKET INTRODUCTION

A digital marketing measurement platform is critical to understanding what is or isn't working in a campaign. The digital marketing measurement platform helps to determine clean data, relationships with third parties, the ability to look at campaigns holistically, and determine your goals and KPIs to find the platform that covers the correct functionality to align with the business needs.

MARKET DYNAMICS

Growth of social media and social advertising is driving the growth of the digital marketing measurement platform market. However, the security and privacy concerns for confidential data may restrain the growth of the digital marketing measurement platform market. Furthermore, the evolving need of AI and big data analytics in digital marketing is anticipated to create market opportunity for the digital marketing measurement platform market during the forecast period.

MARKET SCOPE

The "Global Digital Marketing Measurement Platform Market Analysis To 2028" is a specialized and in-depth study of the technology, media and telecommunications industry with a special focus on the global market trend analysis. The digital marketing measurement platform market report aims to provide an overview of the digital marketing measurement platform market with detailed market segmentation by deployment type, organization size, end user, and geography. The global digital marketing measurement platform market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading digital marketing measurement platform market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION

The global digital marketing measurement platform market is segmented on the basis of deployment type, organization size, and end user. Based on deployment type, the digital marketing measurement platform market is segmented into: on-premises and cloud based. On the basis of organization size, the digital marketing measurement platform market is segmented into: large enterprises and SMEs. Based on end user, the digital marketing measurement platform market is segmented into: BFSI, transportation and logistics, consumer goods and retail, education, manufacturing, and others.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global digital marketing measurement platform market based on various segments. It also provides market size and forecast estimates from the year 2018 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The digital marketing measurement platform market by each region is later sub-segmented by respective countries and segments. The digital marketing measurement platform market report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the digital marketing measurement platform market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis highlighting factors affecting the digital marketing measurement platform market in these regions.



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MARKET PLAYERS


The reports cover key developments in the digital marketing measurement platform market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from digital marketing measurement platform market are anticipated to lucrative growth opportunities in the future with the rising demand for filter products in the global market. Below mentioned is the list of few companies engaged in the digital marketing measurement platform market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the digital marketing measurement platform market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.

  •   Act-On Software
  •   Adobe Inc.
  •   HubSpot
  •   IBM Corporation
  •   Marketo
  •   Microsoft Corporation
  •   Oracle Corporation
  •   Salesforce
  •   SAP SE
  •   SAS Institute Inc.
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.


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TABLE OF CONTENTS

1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Digital Marketing Measurement Platform Market - By Deployment Type
1.3.2 Digital Marketing Measurement Platform Market - By Organization Size
1.3.3 Digital Marketing Measurement Platform Market - By End User
1.3.4 Digital Marketing Measurement Platform Market - By Region
1.3.4.1 By Country

2. KEY TAKEAWAYS

3. RESEARCH METHODOLOGY

4. DIGITAL MARKETING MEASUREMENT PLATFORM MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS

5. DIGITAL MARKETING MEASUREMENT PLATFORM MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6. DIGITAL MARKETING MEASUREMENT PLATFORM MARKET - GLOBAL MARKET ANALYSIS
6.1. DIGITAL - GLOBAL MARKET OVERVIEW
6.2. DIGITAL - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING

7. DIGITAL MARKETING MEASUREMENT PLATFORM MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT TYPE
7.1. OVERVIEW
7.2. DEPLOYMENT TYPE MARKET FORECASTS AND ANALYSIS
7.3. ON-PREMISES
7.3.1. Overview
7.3.2. On-Premises Market Forecast and Analysis
7.4. CLOUD BASED
7.4.1. Overview
7.4.2. Cloud Based Market Forecast and Analysis
8. DIGITAL MARKETING MEASUREMENT PLATFORM MARKET - REVENUE AND FORECASTS TO 2028 - ORGANIZATION SIZE
8.1. OVERVIEW
8.2. ORGANIZATION SIZE MARKET FORECASTS AND ANALYSIS
8.3. LARGE ENTERPRISES
8.3.1. Overview
8.3.2. Large Enterprises Market Forecast and Analysis
8.4. SMES
8.4.1. Overview
8.4.2. SMEs Market Forecast and Analysis
9. DIGITAL MARKETING MEASUREMENT PLATFORM MARKET - REVENUE AND FORECASTS TO 2028 - END USER
9.1. OVERVIEW
9.2. END USER MARKET FORECASTS AND ANALYSIS
9.3. BFSI
9.3.1. Overview
9.3.2. BFSI Market Forecast and Analysis
9.4. TRANSPORTATION AND LOGISTICS
9.4.1. Overview
9.4.2. Transportation and Logistics Market Forecast and Analysis
9.5. CONSUMER GOODS AND RETAIL
9.5.1. Overview
9.5.2. Consumer Goods and Retail Market Forecast and Analysis
9.6. EDUCATION
9.6.1. Overview
9.6.2. Education Market Forecast and Analysis
9.7. MANUFACTURING
9.7.1. Overview
9.7.2. Manufacturing Market Forecast and Analysis
9.8. OTHERS
9.8.1. Overview
9.8.2. Others Market Forecast and Analysis

10. DIGITAL MARKETING MEASUREMENT PLATFORM MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Digital Marketing Measurement Platform Market Overview
10.1.2 North America Digital Marketing Measurement Platform Market Forecasts and Analysis
10.1.3 North America Digital Marketing Measurement Platform Market Forecasts and Analysis - By Deployment Type
10.1.4 North America Digital Marketing Measurement Platform Market Forecasts and Analysis - By Organization Size
10.1.5 North America Digital Marketing Measurement Platform Market Forecasts and Analysis - By End User
10.1.6 North America Digital Marketing Measurement Platform Market Forecasts and Analysis - By Countries
10.1.6.1 United States Digital Marketing Measurement Platform Market
10.1.6.1.1 United States Digital Marketing Measurement Platform Market by Deployment Type
10.1.6.1.2 United States Digital Marketing Measurement Platform Market by Organization Size
10.1.6.1.3 United States Digital Marketing Measurement Platform Market by End User
10.1.6.2 Canada Digital Marketing Measurement Platform Market
10.1.6.2.1 Canada Digital Marketing Measurement Platform Market by Deployment Type
10.1.6.2.2 Canada Digital Marketing Measurement Platform Market by Organization Size
10.1.6.2.3 Canada Digital Marketing Measurement Platform Market by End User
10.1.6.3 Mexico Digital Marketing Measurement Platform Market
10.1.6.3.1 Mexico Digital Marketing Measurement Platform Market by Deployment Type
10.1.6.3.2 Mexico Digital Marketing Measurement Platform Market by Organization Size
10.1.6.3.3 Mexico Digital Marketing Measurement Platform Market by End User
10.2. EUROPE
10.2.1 Europe Digital Marketing Measurement Platform Market Overview
10.2.2 Europe Digital Marketing Measurement Platform Market Forecasts and Analysis
10.2.3 Europe Digital Marketing Measurement Platform Market Forecasts and Analysis - By Deployment Type
10.2.4 Europe Digital Marketing Measurement Platform Market Forecasts and Analysis - By Organization Size
10.2.5 Europe Digital Marketing Measurement Platform Market Forecasts and Analysis - By End User
10.2.6 Europe Digital Marketing Measurement Platform Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Digital Marketing Measurement Platform Market
10.2.6.1.1 Germany Digital Marketing Measurement Platform Market by Deployment Type
10.2.6.1.2 Germany Digital Marketing Measurement Platform Market by Organization Size
10.2.6.1.3 Germany Digital Marketing Measurement Platform Market by End User
10.2.6.2 France Digital Marketing Measurement Platform Market
10.2.6.2.1 France Digital Marketing Measurement Platform Market by Deployment Type
10.2.6.2.2 France Digital Marketing Measurement Platform Market by Organization Size
10.2.6.2.3 France Digital Marketing Measurement Platform Market by End User
10.2.6.3 Italy Digital Marketing Measurement Platform Market
10.2.6.3.1 Italy Digital Marketing Measurement Platform Market by Deployment Type
10.2.6.3.2 Italy Digital Marketing Measurement Platform Market by Organization Size
10.2.6.3.3 Italy Digital Marketing Measurement Platform Market by End User
10.2.6.4 United Kingdom Digital Marketing Measurement Platform Market
10.2.6.4.1 United Kingdom Digital Marketing Measurement Platform Market by Deployment Type
10.2.6.4.2 United Kingdom Digital Marketing Measurement Platform Market by Organization Size
10.2.6.4.3 United Kingdom Digital Marketing Measurement Platform Market by End User
10.2.6.5 Russia Digital Marketing Measurement Platform Market
10.2.6.5.1 Russia Digital Marketing Measurement Platform Market by Deployment Type
10.2.6.5.2 Russia Digital Marketing Measurement Platform Market by Organization Size
10.2.6.5.3 Russia Digital Marketing Measurement Platform Market by End User
10.2.6.6 Rest of Europe Digital Marketing Measurement Platform Market
10.2.6.6.1 Rest of Europe Digital Marketing Measurement Platform Market by Deployment Type
10.2.6.6.2 Rest of Europe Digital Marketing Measurement Platform Market by Organization Size
10.2.6.6.3 Rest of Europe Digital Marketing Measurement Platform Market by End User
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Digital Marketing Measurement Platform Market Overview
10.3.2 Asia-Pacific Digital Marketing Measurement Platform Market Forecasts and Analysis
10.3.3 Asia-Pacific Digital Marketing Measurement Platform Market Forecasts and Analysis - By Deployment Type
10.3.4 Asia-Pacific Digital Marketing Measurement Platform Market Forecasts and Analysis - By Organization Size
10.3.5 Asia-Pacific Digital Marketing Measurement Platform Market Forecasts and Analysis - By End User
10.3.6 Asia-Pacific Digital Marketing Measurement Platform Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Digital Marketing Measurement Platform Market
10.3.6.1.1 Australia Digital Marketing Measurement Platform Market by Deployment Type
10.3.6.1.2 Australia Digital Marketing Measurement Platform Market by Organization Size
10.3.6.1.3 Australia Digital Marketing Measurement Platform Market by End User
10.3.6.2 China Digital Marketing Measurement Platform Market
10.3.6.2.1 China Digital Marketing Measurement Platform Market by Deployment Type
10.3.6.2.2 China Digital Marketing Measurement Platform Market by Organization Size
10.3.6.2.3 China Digital Marketing Measurement Platform Market by End User
10.3.6.3 India Digital Marketing Measurement Platform Market
10.3.6.3.1 India Digital Marketing Measurement Platform Market by Deployment Type
10.3.6.3.2 India Digital Marketing Measurement Platform Market by Organization Size
10.3.6.3.3 India Digital Marketing Measurement Platform Market by End User
10.3.6.4 Japan Digital Marketing Measurement Platform Market
10.3.6.4.1 Japan Digital Marketing Measurement Platform Market by Deployment Type
10.3.6.4.2 Japan Digital Marketing Measurement Platform Market by Organization Size
10.3.6.4.3 Japan Digital Marketing Measurement Platform Market by End User
10.3.6.5 South Korea Digital Marketing Measurement Platform Market
10.3.6.5.1 South Korea Digital Marketing Measurement Platform Market by Deployment Type
10.3.6.5.2 South Korea Digital Marketing Measurement Platform Market by Organization Size
10.3.6.5.3 South Korea Digital Marketing Measurement Platform Market by End User
10.3.6.6 Rest of Asia-Pacific Digital Marketing Measurement Platform Market
10.3.6.6.1 Rest of Asia-Pacific Digital Marketing Measurement Platform Market by Deployment Type
10.3.6.6.2 Rest of Asia-Pacific Digital Marketing Measurement Platform Market by Organization Size
10.3.6.6.3 Rest of Asia-Pacific Digital Marketing Measurement Platform Market by End User
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Digital Marketing Measurement Platform Market Overview
10.4.2 Middle East and Africa Digital Marketing Measurement Platform Market Forecasts and Analysis
10.4.3 Middle East and Africa Digital Marketing Measurement Platform Market Forecasts and Analysis - By Deployment Type
10.4.4 Middle East and Africa Digital Marketing Measurement Platform Market Forecasts and Analysis - By Organization Size
10.4.5 Middle East and Africa Digital Marketing Measurement Platform Market Forecasts and Analysis - By End User
10.4.6 Middle East and Africa Digital Marketing Measurement Platform Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Digital Marketing Measurement Platform Market
10.4.6.1.1 South Africa Digital Marketing Measurement Platform Market by Deployment Type
10.4.6.1.2 South Africa Digital Marketing Measurement Platform Market by Organization Size
10.4.6.1.3 South Africa Digital Marketing Measurement Platform Market by End User
10.4.6.2 Saudi Arabia Digital Marketing Measurement Platform Market
10.4.6.2.1 Saudi Arabia Digital Marketing Measurement Platform Market by Deployment Type
10.4.6.2.2 Saudi Arabia Digital Marketing Measurement Platform Market by Organization Size
10.4.6.2.3 Saudi Arabia Digital Marketing Measurement Platform Market by End User
10.4.6.3 U.A.E Digital Marketing Measurement Platform Market
10.4.6.3.1 U.A.E Digital Marketing Measurement Platform Market by Deployment Type
10.4.6.3.2 U.A.E Digital Marketing Measurement Platform Market by Organization Size
10.4.6.3.3 U.A.E Digital Marketing Measurement Platform Market by End User
10.4.6.4 Rest of Middle East and Africa Digital Marketing Measurement Platform Market
10.4.6.4.1 Rest of Middle East and Africa Digital Marketing Measurement Platform Market by Deployment Type
10.4.6.4.2 Rest of Middle East and Africa Digital Marketing Measurement Platform Market by Organization Size
10.4.6.4.3 Rest of Middle East and Africa Digital Marketing Measurement Platform Market by End User
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Digital Marketing Measurement Platform Market Overview
10.5.2 South and Central America Digital Marketing Measurement Platform Market Forecasts and Analysis
10.5.3 South and Central America Digital Marketing Measurement Platform Market Forecasts and Analysis - By Deployment Type
10.5.4 South and Central America Digital Marketing Measurement Platform Market Forecasts and Analysis - By Organization Size
10.5.5 South and Central America Digital Marketing Measurement Platform Market Forecasts and Analysis - By End User
10.5.6 South and Central America Digital Marketing Measurement Platform Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Digital Marketing Measurement Platform Market
10.5.6.1.1 Brazil Digital Marketing Measurement Platform Market by Deployment Type
10.5.6.1.2 Brazil Digital Marketing Measurement Platform Market by Organization Size
10.5.6.1.3 Brazil Digital Marketing Measurement Platform Market by End User
10.5.6.2 Argentina Digital Marketing Measurement Platform Market
10.5.6.2.1 Argentina Digital Marketing Measurement Platform Market by Deployment Type
10.5.6.2.2 Argentina Digital Marketing Measurement Platform Market by Organization Size
10.5.6.2.3 Argentina Digital Marketing Measurement Platform Market by End User
10.5.6.3 Rest of South and Central America Digital Marketing Measurement Platform Market
10.5.6.3.1 Rest of South and Central America Digital Marketing Measurement Platform Market by Deployment Type
10.5.6.3.2 Rest of South and Central America Digital Marketing Measurement Platform Market by Organization Size
10.5.6.3.3 Rest of South and Central America Digital Marketing Measurement Platform Market by End User

11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

12. DIGITAL MARKETING MEASUREMENT PLATFORM MARKET, KEY COMPANY PROFILES
12.1. ACT-ON SOFTWARE
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. ADOBE INC.
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. HUBSPOT
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. IBM CORPORATION
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. MARKETO
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. MICROSOFT CORPORATION
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. ORACLE CORPORATION
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. SALESFORCE
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. SAP SE
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. SAS INSTITUTE INC.
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments

13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies

1. Act-On Software
2. Adobe Inc.
3. HubSpot
4. IBM Corporation
5. Marketo
6. Microsoft Corporation
7. Oracle Corporation
8. Salesforce
9. SAP SE
10. SAS Institute Inc.
TIPRE00011531
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