The frozen pizza market size is projected to grow from US$ 18 billion in 2022 to US$ 30 billion by 2030; the market is expected to record a CAGR of 6.5% from 2022 to 2030.
Market Insights and Analyst View:
Frozen pizza is a ready-to-eat pizza product that is pre-prepared, assembled, and then flash-frozen to preserve its freshness. It typically has a prebaked crust, sauce, cheese, and toppings. The demand for frozen pizza has surged during the forecast period owing to its convenience, longer shelf life, and changing consumer preferences. Increasing demand for convenience food products and surging prefoliation of online platforms attributed to the market growth. In addition, strategic initiatives made by key players, such as product launches, collaboration, and mergers, contribute to market growth.
Growth Drivers and Challenges:
The consumption of high-quality convenience food is increasing among the working population and teenagers. Convenience food, such as ready-to-eat products, saves consumers' time and efforts associated with ingredient shopping, meal preparation, and cooking. Further, the inclination toward convenience foods such as packaged products, including frozen pizza, has upsurged owing to busy lifestyles, increasing demand for on-the-go food products, and rapid urbanization. The increasing demand for protein-rich food and changes in food habits and meal patterns further boost the demand for convenience food. According to the US Department of Agriculture, consumer demand for convenience food has increased, becoming the American staple. Frozen pizza manufacturers are taking several strategic initiatives such as new product launches, production capacity scaleup, mergers and acquisitions, and collaborations to satisfy growing demands by customers and enhance their market position.
Frozen pizza contamination can occur for various reasons, such as issues in the production process, improper storage, or harmful substances in the products. Government agencies and food safety associations, such as the Canadian Food Inspection Agency and the US Department of Agriculture's Food Safety and Inspection Service (FSIS), closely monitor product labeling and branding. The products are also contaminated with bacteria either during the manufacturing process or during the handling of products. In September 2023, Green Valley Foods announced the recall of around 4,062 pounds of frozen meat pizza products due to misbranding and undeclared allergens. Such product recalls may hamper the growth of the frozen pizza market.
Strategic Insights
Report Segmentation and Scope:
The global frozen pizza market is segmented based on type, category, distribution channel, and geography. Based on type, the frozen pizza market is segmented into thin crust, pan crust, stuffed crust, and others. Based on the category, the market is segmented into gluten-free and conventional. Based on the distribution channel, the frozen pizza market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. Geographically, the market is segmented into North America (the US, Canada, and Mexico), Europe (Germany, France, Italy, the UK, Russia, and the Rest of Europe), Asia Pacific (Australia, China, Japan, India, South Korea, and the Rest of Asia Pacific), the Middle East & Africa (South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and the Rest of South & Central America).
Segmental Analysis:
Based on distribution channel, the frozen pizza market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment holds a significant market share, and online retail is expected to grow fastest during the forecast period. Online retail stores offer a wide variety of products with heavy discounts. Also, consumers can conveniently buy desirable products remotely. Additionally, home delivery service attracts many customers to shop through e-commerce platforms. Moreover, shopping websites offer descriptive product information and user reviews, which help buyers compare products and make informed decisions. During the COVID-19 pandemic, online retail channels gained popularity as they offered home delivery services. Walmart, Dolce Carini Pizza, and others are some online retailers offering frozen pizza in their range. These factors are expected to boost the future frozen pizza market growth for the online retail segment.
Regional Analysis:
The frozen pizza market is segmented into five key regions—North America, Europe, Asia Pacific, South & Central America, and the Middle East & Africa. The global frozen pizza market was dominated by North America. Europe is the second major contributor to the market, and Asia Pacific is expected to grow substantially during the forecast period. In North America, consumer preferences and dietary habits have evolved. Heath-conscious consumers demand a frozen pizza with better-for-you ingredients, and gluten-free or plant-based toppings. The shift in consumer preferences has prompted manufacturers to innovate and offer a broader range of healthier frozen pizza choices, contributing to increased demand. In February 2021, HumanCo launched organic, grain-free frozen pizza bites. The launch was aimed to cater to the growing consumer demand for healthy food options. In Asia Pacific, the demand for frozen pizza has surged owing to growing urbanization trends and changing lifestyles. As people lead busier lives in urban areas, the need for convenient and ready-to-eat meal options has surged. Frozen pizza fits this need as it offers a quick and easy meal solution that does not require extensive preparation.
Industry Developments and Future Opportunities:
Various initiatives taken by key players operating in the frozen pizza market are listed below:
- In 2023, Goeld (part of Shri Bajraj Alliance Ltd, a listed company) announced the launch of new frozen food products available exclusively at reliance retail across India. The new product range includes Pizza Pockets, Panner Pakoda, and Idli. The launch was aimed to cater to the growing demand for frozen food in the country.
- In 2022, Midwestern franchise Imo's Pizza announced the launch of a frozen pizza line across the US. The launch was aimed to cater to the growing consumer demand for frozen pizza.
- In 2022, HyFun Foods announced the range of frozen pizzas, which included four variants - Classic Margherita, Veggie Paradise, Garden Fresh, and Tandoori Paneer in the Indian market to cater to the growing demand.
- In July 2021, Feel Good Foods announced the plan to enter the pizza category by launching a new Detroit-style Pan Pizza. This new gluten-free Detroit-style Pan Pizza will be available in three varieties: Four Cheese, Margherita, and Truffle Mushroom. The launch was aimed to cater to the growing demand for healthy food options.
COVID-19 Pandemic Impact:
The COVID-19 pandemic affected industries in various countries, influencing their economic conditions. Lockdowns, business shutdowns, and travel bans in leading countries in North America, Europe, Asia Pacific (APAC), South & Central America (SAM), and the Middle East & Africa (MEA) negatively affected the growth of various industries, including the food & beverages industries. The shutdown of manufacturing units disturbed global , manufacturing activities, supply chains, delivery schedules, and sales of various essential and non-essential products. In 2020, various companies announced possible delays in product deliveries and a slump in future sales of their products. In addition, the bans imposed by various governments in Europe, Asia, and North America on international travel forced the companies to put their collaboration and partnership plans on a temporary hold. Additionally, lockdowns and disruption in the supply chain initially caused sourcing ingredients and packaging challenges. All these factors hampered the food & beverages industry in 2020 and early 2021, thereby hindering the growth of various markets related to this industry, including the global frozen pizza market.
Many industries faced unprecedented challenges due to the COVID-19 outbreak in 2020. The food & beverage industry declined due to the shutdown of manufacturing units and supply chain disruption. The pandemic disturbed the manufacturing processes with restrictions imposed by government authorities in various countries. During the initial phase of the pandemic, almost all countries proposed lockdowns in their respective economies, where people were restricted from going outside their houses. However, stay-at-home orders and restaurant closures led to a surge in demand for convenient at-home meal options, including frozen pizza. Manufacturer's initiatives to increase production by implementing safety measures for workers, coupled with the increasing popularity of online grocery and food shopping services, propelled the growth of frozen pizza market during the forecast period. Additionally, surging health-conscious consumers sought out healthier frozen pizza options, leading to the development of more nutritious varieties. For instance, in October 2021, Banza announced the launch of the first-ever frozen pizza made from chickpea crusts. The launch was aimed to cater to the growing demand for nutritious food in America.
Competitive Landscape and Key Companies:
Palermo Villa, Inc; Newman's Own, Inc; Nestlé S.A.; DAIYA FOODS INC; Dr. Oetker GmbH; General Mills; Amy's Kitchen, Inc; Home Run Inn Pizza; Bellisio Foods, Inc; and DELLA ROSA are among the prominent players operating in the global frozen pizza market. These market players are adopting strategic development initiatives to expand, further driving the market growth. For instance, in April 2023, Nestle and PAI Partners entered into joint venture for Nestles frozen pizza business in Europe. The joint venture was announced to cater the growing demand for frozen pizza in Europe and expand its geographical reach.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Have a question?
Shejal
Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to Analyst
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
The List of Companies
1. Amy's Kitchen, Inc.
2. Atkins Nutritionals, Inc.
3. California Pizza Kitchen, Inc.
4. Conagra Brands, Inc.
5. Connie's Pizza
6. Daiya Foods Inc.
7. Dr. Oetker
8. Freiberger Lebensmittel GmbH and Co.
9. General Mills, Inc
10. McCain Foods Ltd.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
Trends and growth analysis reports related to Frozen Pizza Market
Apr 2024
Corn and Wheat-Based Feed Market
Size and Forecast (2020 - 2030), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Product Type [Corn-Based (Corn Gluten Meal, Corn Gluten Feed, and Other Corn-Based Feed) and Wheat-Based (Wheat Gluten, Wheat Bran, and Other Wheat-Based Feed)], Livestock (Poultry, Ruminants, Swine, Aquaculture, and Others), and Geography
Apr 2024
Icing and Frosting Market
Size and Forecasts (2020 - 2030), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type (Icing and Frosting), Category (Gluten-Free and Conventional), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others), and Geography
Apr 2024
Fermented Flavor and Fragrance Ingredients Market
Size and Forecast (2020 - 2030), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type (Fruity, Floral, Woody, Blends, and Others), Application (Food and Beverages, Personal Care Products, Cosmetics, and Others), and Geography
Apr 2024
Aroma Ingredients for Food and Beverages Market
Size and Forecast (2020 - 2030), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type [Synthetic (Terpenes, Aldehydes, Aliphatic, and Others) and Natural (Essential Oils, Herbal Extracts, Oleoresins, and Others)] and Application (Bakery and Confectionery, Dairy and Frozen Desserts, Beverages, Sweet and Savory Snacks, RTE and RTC Meals, and Others)
Apr 2024
High-End Rum Market
Size and Forecasts (2020 - 2030), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Product Type (White, Dark, and Gold), Category (Super Premium, Ultra-Premium, and Prestige & Prestige Plus), Nature (Plain and Flavored), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)
Apr 2024
Edible Oils and Fats Market
Size and Forecasts (2020 - 2030), Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Type [Oil (Soybean Oil, Sunflower Oil, Palm Oil, Canola Oil/Rapeseed Oil, and Others) and Fats (Butter, Margarine, Palm Oil Based Shortening, and Vegetable Oil Based Shortening, and Others)] and Application [Food and Beverages (Bakery and Confectionery, Dairy and Frozen Desserts, RTE and RTC Meals, Snacks, and Others), Animal Nutrition, and Pharmaceuticals and Nutraceuticals]
Apr 2024
Flavor Masking Agents for Food and Beverages Market
Size and Forecasts (2020 - 2030), Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Type (Sweet, Salt, Fat, Bitter, and Others) and Application (Bakery and Confectionery; Dairy and Frozen Desserts; Beverages; Meat, Poultry, and Seafood; Meat Substitutes; Dairy Alternatives; RTE and RTC Meals; and Others)
Apr 2024
Chicken Powder Market
Size and Forecasts (2020 - 2030), Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Type (Low-Fat and Conventional) and Application [Food & Beverages (RTE and RTC Meals; Soups, Sauces, and Dressings; Savory Snacks; Noodles and Pastas; and Others), Dietary Supplements, Pet Food, and Animal Feed]