冷冻披萨市场份额、增长及 2031 年预测

  • Report Code : TIPRE00005663
  • Category : Food and Beverages
  • Status : Upcoming
  • No. of Pages : 150
Buy Now

【研究报告】冷冻披萨市场规模预计将从2022年的180亿美元增长到2030年的300亿美元;预计 2022 年至 2030 年市场复合年增长率将达到 6.5%。

市场洞察和分析师观点:

冷冻披萨是一种即食披萨产品,经过预先准备、组装,然后快速冷冻以保持其新鲜度。它通常有预烤的外皮、酱汁、奶酪和配料。由于冷冻披萨的便利性、保质期更长以及消费者偏好的变化,在预测期内,冷冻披萨的需求激增。由于市场的增长,对方便食品的需求不断增加,在线平台的普及率激增。此外,主要参与者制定的战略举措(例如产品发布、协作和合并)有助于市场增长。

增长动力和挑战:

高品质方便食品的消费在劳动人口和青少年中不断增加。方便食品,例如即食产品,可以节省消费者在购买食材、准备膳食和烹饪方面的时间和精力。此外,由于忙碌的生活方式、对即食食品的需求增加以及快速的城市化,人们对包装产品(包括冷冻披萨)等方便食品的偏好激增。对富含蛋白质的食品的需求不断增加以及饮食习惯和膳食模式的变化进一步推动了对方便食品的需求。据美国农业部称,消费者对方便食品的需求有所增加,成为美国的主食。冷冻披萨制造商正在采取多项战略举措,例如新产品推出、扩大产能、并购和合作,以满足客户不断增长的需求并增强其市场地位。

冷冻披萨污染的原因有多种,例如生产过程中的问题、储存不当或产品中含有有害物质。政府机构和食品安全协会,例如加拿大食品检验局和美国农业部食品安全检验局 (FSIS),密切监控产品标签和品牌。产品在制造过程或产品处理过程中也会受到细菌污染。 2023 年 9 月,Green Valley Foods 宣布因品牌错误和未申报过敏原而召回约 4,062 磅冷冻肉披萨产品。此类产品召回可能会阻碍冷冻披萨市场的增长。

战略见解

报告细分和范围:

全球冷冻披萨市场根据类型、类别、分销渠道和地理位置进行细分。根据类型,冷冻披萨市场分为薄皮披萨、平底披萨、夹馅披萨等。根据类别,市场分为无麸质和传统。根据分销渠道,冷冻披萨市场分为超市和大卖场、便利店、网上零售等。从地理上看,市场分为北美(美国、加拿大和墨西哥)、欧洲(德国、法国、意大利、英国、俄罗斯和欧洲其他地区)、亚太地区(澳大利亚、中国、日本、印度、韩国、亚太地区其他地区)、中东和美国非洲(南非、沙特阿拉伯、阿联酋以及中东和非洲其他地区)以及南美和非洲中美洲(巴西、阿根廷以及南美洲和中美洲其他地区)。

细分分析:

细分分析:

根据分销渠道,冷冻披萨市场分为超市和大卖场、便利店、在线零售等。超市和大卖场领域占有重要的市场份额,在线零售预计在预测期内增长最快。在线零售商店提供各种产品并提供大幅折扣。此外,消费者还可以方便地远程购买想要的产品。此外,送货上门服务吸引了许多顾客通过电商平台购物。此外,购物网站提供描述性产品信息和用户评论,帮助买家比较产品并做出明智的决定。在 COVID-19 大流行期间,在线零售渠道因提供送货上门服务而受到欢迎。沃尔玛、Dolce Carini Pizza 和其他一些在线零售商提供其系列中的冷冻披萨。这些因素预计将推动在线零售领域未来冷冻披萨市场的增长。

区域分析:

冷冻披萨市场分为五个关键区域——北美、欧洲、亚太地区、南美和北美。中美洲、中东和非洲非洲。全球冷冻披萨市场由北美主导。欧洲是该市场的第二大贡献者,亚太地区预计在预测期内将大幅增长。在北美,消费者的偏好和饮食习惯已经发生变化。注重健康的消费者需要含有更适合您的成分以及无麸质或植物性配料的冷冻披萨。消费者偏好的转变促使制造商进行创新,提供更广泛的更健康的冷冻披萨选择,从而增加了需求。 2021 年 2 月,HumanCo 推出了有机、无谷物冷冻披萨。该产品的推出旨在满足消费者对健康食品日益增长的需求。在亚太地区,由于城市化趋势的不断发展和生活方式的改变,对冷冻披萨的需求激增。随着人们在城市地区过着更加忙碌的生活,对方便的即食食品的需求激增。冷冻披萨满足了这种需求,因为它提供了一种快速、简单的膳食解决方案,不需要大量的准备。

行业发展和未来机遇:

冷冻披萨市场主要参与者采取的各种举措如下:

  1. < 2023 年,Goeld(上市公司 Shri Bajraj Alliance Ltd 的一部分)宣布推出新的冷冻食品,该产品在印度各地的 Reliance Retail 独家销售。新产品系列包括 Pizza Pockets、Panner Pakoda 和 Idli。此次推出的目的是满足该国对冷冻食品日益增长的需求。
  2. 2022 年,中西部特许经营商 Imo's Pizza 宣布在美国推出冷冻披萨系列。该产品的推出旨在满足消费者对冷冻披萨日益增长的需求。
  3. 2022 年,HyFun Foods 在印度市场推出了冷冻披萨系列,其中包括四种款式:Classic Margherita、Veggie Paradise、Garden Fresh 和 Tandoori Paneer,以满足印度市场不断增长的需求。
  4. 2021 年 7 月,Feel Good Foods 宣布计划进军披萨类别,推出全新底特律风格 Pan Pizza。这款新的无麸质底特律风格平底披萨将提供三种口味:四种奶酪、玛格丽塔和松露蘑菇。此次推出旨在满足对健康食品选择不断增长的需求。

COVID-19 大流行影响: 

COVID-19 大流行影响了各国的行业,影响了他们的经济状况。北美、欧洲、亚太地区 (APAC)、南美和非洲主要国家/地区实施封锁、企业关闭和旅行禁令。中美洲 (SAM)、中东和非洲非洲(MEA)对各个行业的增长产生了负面影响,包括食品和饮料行业。饮料行业。制造单位的关闭扰乱了全球制造活动、供应链、交货时间表以及各种必需和非必需产品的销售。 2020年,多家公司宣布可能推迟产品交付,并导致其产品未来销量大幅下滑。此外,欧洲、亚洲和北美各国政府对国际旅行实施的禁令迫使这些公司暂时搁置了合作和伙伴关系计划。此外,供应链的封锁和中断最初导致了原料采购和包装方面的挑战。所有这些因素都阻碍了食品和饮料的发展。饮料行业将在2020年和2021年初受到影响,从而阻碍了与该行业相关的各个市场的增长,包括全球冷冻披萨市场。

由于新冠疫情,许多行业面临前所未有的挑战2020年-19爆发。由于制造单位停工和供应链中断,饮料行业出现下滑。由于各国政府当局施加的限制,大流行扰乱了制造过程。在大流行的最初阶段,几乎所有国家都提议封锁各自的经济,限制人们外出。然而,居家订单和餐厅关闭导致对方便的家庭用餐选择(包括冷冻披萨)的需求激增。制造商通过实施工人安全措施来提高产量的举措,加上网上杂货和食品购物服务的日益普及,推动了预测期内冷冻披萨市场的增长。此外,越来越注重健康的消费者寻求更健康的冷冻披萨选择,从而导致了更有营养的品种的开发。例如,2021 年 10 月,Banza 宣布推出首款由鹰嘴豆皮制成的冷冻披萨。此次推出的目的是满足美国对营养食品日益增长的需求。

竞争格局和主要公司:

巴勒莫别墅公司; Newman's Own, Inc; 雀巢南澳;大亚食品有限公司;欧特家博士有限公司;通用磨坊;艾米的厨房公司;本垒打披萨店;贝利西奥食品公司;和 DELLA ROSA 是全球冷冻披萨市场的知名企业之一。这些市场参与者正在采取战略发展举措进行扩张,进一步推动市场增长。例如,2023年4月,雀巢与PAI Partners成立合资公司,经营雀巢在欧洲的冷冻披萨业务。宣布成立合资企业是为了满足欧洲对冷冻披萨不断增长的需求并扩大其地理覆盖范围。

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

The List of Companies

1. Amy's Kitchen, Inc.
2. Atkins Nutritionals, Inc.
3. California Pizza Kitchen, Inc.
4. Conagra Brands, Inc.
5. Connie's Pizza
6. Daiya Foods Inc.
7. Dr. Oetker
8. Freiberger Lebensmittel GmbH and Co.
9. General Mills, Inc
10. McCain Foods Ltd.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

Your data will never be shared with third parties, however, we may send you information from time to time about our products that may be of interest to you. By submitting your details, you agree to be contacted by us. You may contact us at any time to opt-out.

Related Reports