Potato Protein Market Strategies and Forecast by 2031

The potato protein market is expected to register a CAGR of 5% during 2023–2031. The rising demand for organic potato protein is likely to remain a key trend in the market.

Potato Protein Market Analysis

• There is a rising popularity of potato protein owing to the increasing inclination toward a plant-based diet. This is mainly driving the potato protein market growth.
• More and more people across the globe are going on a vegan diet. This is fueling the demand for plant-based protein products, such as potato proteins.
• In addition, the outstanding nutritional quality and versatile properties of potato protein are driving its market growth.

Potato Protein Market Overview

• Potato protein refers to the protein derived from potatoes. The main protein in potatoes is called patatin.
• There are various advantages of potato protein, such as high nutritional quality, gut health benefits, and many others.
• As compared to other plant-based proteins, potato protein has a higher nutritional quality, with an amino acid profile.
• Potatoes contain resistant starch, which acts as a prebiotic, thus feeding the beneficial bacteria in the gut and promoting colon health.

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Potato Protein Market: Strategic Insights

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Potato Protein Market Drivers and Opportunities

Rising Demand for Plant-Based Protein Alternatives

• In recent years, there has been a growing emphasis on sustainability and resource conservation.
• Factors such as the growing demand for dairy-free protein supplements and healthy snacking options and the rising popularity of plant-based diets are driving the demand for potato proteins.
• Also, the advancements in extraction and processing technologies are boosting the potato protein market growth.

Growing Demand for Potato Protein Isolates

• The growing demand for potato protein isolates is expected to offer more lucrative opportunities for market growth in the coming years.
• The demand for potato protein isolate is driven by its high protein content, neutral flavor, and compatibility with vegan food products. This has made it a popular ingredient in various food and beverage products.
• Moreover, there is a rising demand for potato protein isolate in nutritional bars, dietary supplements, and other applications.
• They are increasingly used in sports nutrition products, such as protein bars, shakes, and supplements. The rising demand for sports nutrition products is fuelling the demand for potato protein isolates.

Potato Protein Market Report Segmentation Analysis

Key segments that contributed to the derivation of the potato protein market analysis are type, category, and application.

• Based on type, the potato protein market is divided into concentrates and isolates.
• On the basis of category, the market is segmented into organic and conventional.
• On the basis of application, the market is segmented into food and beverages, animal feed, and pet food. The food and beverage segment is further sub-segmented into bakery and confectionery, beverages, meat substitutes, dairy alternatives, and others.

Potato Protein Market Share Analysis by Geography

• Potato Protein Market Report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
• Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering potato protein market dynamics such as drivers, trends, and opportunities that are impacting the markets at the regional level.
• Also, the report covers porter’s five forces analysis, which involves the study of major factors that influence the potato protein market in these regions.

Potato Protein Market Regional Insights

The regional trends and factors influencing the Potato Protein Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Potato Protein Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Potato Protein Market Report Scope

Potato Protein Market Players Density: Understanding Its Impact on Business Dynamics

The Potato Protein Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Potato Protein Market are:

1. Avebe
2. Kemin Industries
3. Meelunie B.V.
4. RootExtracts
5. Kerry Group PLC
6. Tereos

Disclaimer: The companies listed above are not ranked in any particular order.

Potato Protein Market News and Recent Developments

The potato protein market is evaluated by gathering qualitative and quantitative data post post-primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the potato protein market are listed below:

• Royal Avebe, the pioneering farmers’ cooperative known for its innovative potato-based ingredients, is proud to announce the launch of PerfectaSOL®, the next generation of potato protein products. (AVEBE/ Company Website/ News/November 2023)
• Awevo Foods, a Spanish plant-based egg startup based in Madrid, has launched its first product for the food service & hospitality sector and retail sector. Awevo’s plant-based eggs are said to be indistinguishable from conventional eggs, providing the same taste, texture, and appearance as their animal counterparts. Made primarily from potato protein, they contain neither cholesterol nor saturated fats. (Potato News Today /Company Website/ News/June 2024)

Potato Protein Market Report Coverage and Deliverables

The “Potato Protein Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

• Potato protein market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Potato protein market trends, as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed Porter’s Five Forces and SWOT analysis
• Potato protein market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments in the potato protein market
• Detailed company profiles