Se espera que el tamaño del mercado de seguimiento de la experiencia digital crezca de 2.156,71 millones de dólares en 2021 a 5.960,87 millones de dólares en 2028. Se estima que el tamaño del mercado de seguimiento de la experiencia digital crecerá a una tasa compuesta anual del 15,9% entre 2022 y 2028.
El monitoreo de la experiencia digital (DEM) es una nueva tecnología que las empresas están considerando como un método para simplificar las preocupaciones sobre el rendimiento del usuario y, al mismo tiempo, obtener información sobre una variedad de tecnologías de redes con una única solución. . La progresión del monitoreo del rendimiento de las aplicaciones (APM) y el monitoreo de la experiencia del usuario final (EUEM) hacia una solución holística que evalúa la eficacia de las aplicaciones y servicios de una empresa es DEM. DEM es una solución de monitoreo en tiempo real que ayuda a los equipos de operaciones de TI a resolver rápidamente las inquietudes de los usuarios y, al mismo tiempo, garantizar que la red no se vea afectada. Las tecnologías existentes de monitoreo del rendimiento de aplicaciones (APM) y de monitoreo y diagnóstico del rendimiento de la red (NPMD) se pueden complementar con soluciones DEM. Cuando se usan juntos, brindan una vista de un extremo a otro, y DEM brinda información sobre la experiencia del usuario. Esas son las experiencias que tienen el impacto más directo en los resultados de la empresa. DEM es una herramienta de monitoreo en tiempo real que ayuda a que la "máquina" de su empresa funcione sin problemas al descubrir vulnerabilidades que causan tiempo de inactividad o alteraciones en la experiencia del usuario, como tiempos de carga de páginas deficientes, y determina la causa subyacente del rendimiento. El software DEM monitorea el comportamiento del usuario, el tráfico y factores adicionales para ayudar a las empresas a comprender la usabilidad y el rendimiento del producto. Los productos DEM integran tráfico activo o simulado y monitoreo de usuarios reales para analizar el rendimiento teórico y la experiencia del usuario real. Estas herramientas proporcionan herramientas analíticas para examinar y mejorar el rendimiento de las aplicaciones y del sitio. También ayudan a las empresas a comprender cómo los visitantes navegan por su sitio y a descubrir dónde parece verse afectada la experiencia del usuario final.
Examinar los datos de rendimiento en dispositivos, aplicaciones, infraestructura y servicios. Comprender cómo las interacciones de los usuarios finales con la tecnología influyen en la calidad de su experiencia digital se conoce como DEM. TI puede rastrear y evaluar varios parámetros que afectan a los usuarios, incluida la CPU, la memoria, la utilización del hardware, la latencia, el rendimiento del software y más, mediante el monitoreo de la experiencia digital. Estas mediciones, que se recopilan constantemente desde el punto final y se combinan con análisis cognitivo y automatización, pueden ayudar a TI a diagnosticar, remediar e incluso predecir problemas rápidamente sin el conocimiento del usuario. Los comentarios y las opiniones también pueden indicar elementos que las estadísticas de terminales no pueden capturar. Las soluciones de monitoreo de experiencia digital van más allá del monitoreo típico del desempeño de aplicaciones y redes para descubrir problemas de red que pueden afectar el desempeño de los servicios basados en la nube. Este factor está influyendo en el crecimiento del mercado de monitoreo de experiencia digital.
Información estratégica
Impacto de la pandemia de COVID-19 en el monitoreo de experiencia digital Mercado
Con la aparición de la pandemia de COVID-19, toda la industria de la aviación se paralizó de forma imprevista. Turquía, Irán, Sudáfrica, Irak, Israel, Arabia Saudita y los Emiratos Árabes Unidos informaron de un gran número de casos confirmados y muertes por COVID-19. El mercado de monitoreo de experiencias digitales comprende economías importantes, como los Emiratos Árabes Unidos y Arabia Saudita, que son posibles proveedores en la industria del monitoreo de experiencias digitales debido a la enorme presencia de una base de clientes diversa. Antes de la pandemia, los países del Golfo estaban a punto de adoptar tecnologías digitales transformadoras en diversos sectores verticales para mejorar las condiciones socioeconómicas de los países. Sin embargo, debido al brote de COVID-19, la implementación de medidas estrictas como cierres de fábricas, cierres de negocios y restricciones de viaje agravaron los problemas económicos de los países, como el MEA. Por lo tanto, la condición económica de MEA y el impacto de la pandemia de COVID-19 en el crecimiento de varias industrias en la región influyeron levemente en la experiencia digital que monitorea el crecimiento del mercado en 2020.
regiones lucrativas para el mercado de monitoreo de experiencia digital
Perspectivas del mercado de monitoreo de experiencia digital
El sistema de comentarios de los clientes fundamental para cualquier monitoreo de experiencia digital funcional y rentable La industria se ha visto mejorada gracias a las mejoras tecnológicas en el mercado de monitoreo de experiencias digitales. Por ejemplo, las empresas están implementando un sistema de comentarios en línea utilizando una gestión de relaciones con el cliente (CRM) de última generación. Como resultado, los comentarios del cliente ayudan directamente a realizar modificaciones en tiempo real y actualizar el software de la empresa para realizar una evaluación en tiempo real de la calidad y ajustar o cambiar según sea necesario. Cualquier empresa que esté experimentando una transición digital debe implementar sistemas de seguimiento de la experiencia. La racionalización de los procedimientos digitales involucrados en la gestión de una empresa sienta una base sólida para futuros cambios en el sistema o innovación continua. Esto está impulsando el mercado de monitoreo de experiencia digital.
Información del mercado basada en el tamaño de la empresa
Análisis del mercado de monitoreo de experiencia digital por tamaño de empresa, el mercado es segmentados en grandes empresas y pymes. En 2021, el segmento de grandes empresas representó una mayor cuota de mercado de monitoreo de experiencia digital.
Mercado de monitoreo de experiencia digital, por tamaño de empresa, durante 2021-2028 (%)< br />
Información del mercado basada en el tipo de implementación
Análisis del mercado de monitoreo de experiencia digital por tipo de implementación, el mercado se segmenta en local y en la nube. En 2021, el segmento de la nube representó una mayor participación de mercado de monitoreo de experiencias digitales.
Los actores adoptan estrategias, como fusiones, adquisiciones e iniciativas de mercado, para mantener sus posiciones. en el mercado. A continuación se enumeran algunos desarrollos de actores clave en el mercado:
- En 2022, BMC anunció nuevas capacidades e integraciones en su BMC AMI (inteligencia de mainframe automatizada). y carteras de BMC Compuware. Las innovaciones ayudan a los clientes a mejorar la calidad del servicio y acelerar la entrega de software al brindar mayor visibilidad de los datos e información basada en el contexto en sus entornos de TI.
- En 2021, Broadcom Inc. adquirió AppNeta para reforzar el monitoreo del rendimiento de la red en Internet y Aplicaciones híbridas basadas en la nube. Al combinar la visibilidad de extremo a extremo de AppNeta con las galardonadas y probadas capacidades de infraestructura y AIOps de Broadcom, las empresas más grandes del mundo que ejecutan las redes más complejas ahora tendrán acceso a una única fuente de verdad para respaldar su viaje a la nube.
Perfiles de empresas en el informe de mercado de monitoreo de experiencia digital
- BMC Software, Inc.
- Broadcom Inc.
- ControlUp Technologies LTD
- Lakeside Software, LLC
- Aternity LLC
- Nexthink SA
- AppDynamics LLC
- Catchpoint Systems, inc.
- Dynatrace LLC
- IBM Corporation
- Micro Focus
- Oracle Corporation
- Riverbed Technology, Inc.
- SAP SE
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Demand for better end-user experience and adoption of cutting-edge technologies are driving the growth of the digital experience monitoring market.
The market opportunity lies in developing countries. Developing countries have become a hub of opportunity for various markets, including the digital experience monitoring market. Further, adoption of AI & IoT in fintech business is presenting significant potential for the future growth of the digital experience monitoring market players.
Based on enterprise size, the digital experience monitoring market is bifurcated into large enterprises and SMEs. In 2021, the large enterprises segment led the digital experience monitoring market, accounting for the largest share in the market. Further, small and medium enterprises (SMEs) are companies with revenues, assets, or personnel that fall below a particular threshold. A small and medium enterprises (SME) is defined differently in each country. Small and medium enterprises (SMEs) play a vital role in the economy, despite their small size. They outnumber major corporations by a substantial margin, employ a huge workforce, and are entrepreneurial in nature, contributing to the shaping of innovation.
In 2021, North America led the market with a substantial revenue share, followed by Europe and APAC. North America is a prospective market for digital experience monitoring developers.
The major five companies in the digital experience monitoring market include BMC Software, Inc.; Broadcom Inc.; AppDynamics LLC; Dynatrace LLC; and IBM Corporation.
On the basis of end user, the digital experience monitoring market is segmented into BFSI, IT and telecommunications, retail and consumer goods, healthcare and life sciences and life sciences, and others. In 2021, the BFSI segment led the digital experience monitoring market, accounting for the largest share in the market.
- AppDynamics LLC
- BMC Software, Inc.
- Broadcom Inc.
- Catchpoint Systems, inc.
- Dynatrace LLC
- IBM Corporation
- Micro Focus
- Oracle Corporation
- Riverbed Technology, Inc.
- SAP SE
- ControlUp Technologies LTD
- Lakeside Software, LLC
- Aternity LLC
- Nexthink SA
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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