Rapporto sulle dimensioni del mercato della stevia | Previsioni e analisi entro il 2028

  • Report Code : TIPRE00004710
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 142
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[Rapporto di ricerca] Il mercato della stevia è stato valutato a 539,68 milioni di dollari nel 2021  e si prevede che raggiungerà 965,82 milioni di dollari entro il 2028; si prevede che crescerà a un CAGR dell'8,7% dal 2021 al 2028.

Approfondimenti di mercato e visione degli analisti:

La crescente consapevolezza sulla dieta sana e la crescente consapevolezza della salute tra le persone sono i principali motori del mercato della stevia nel mondo. Paesi come Stati Uniti, Germania, Regno Unito, Canada, Cina, Giappone e Corea del Sud contribuiscono in modo determinante alla crescita del mercato nel mondo. I consumatori cercano etichette più semplici e ingredienti naturali man mano che diventano più consapevoli della propria alimentazione. Inoltre, la maggiore consapevolezza sull’obesità, sul controllo del peso e sull’importanza di seguire una dieta sana sta facendo aumentare la domanda di prodotti a base di stevia in tutto il mondo. Il mercato globale della stevia è in crescita grazie ai progressi nel settore alimentare e delle bevande. L’industria alimentare e delle bevande è il più grande settore manifatturiero nei paesi globali. L'aumento del consumo di alimenti trasformati tra i consumatori, dovuto allo stile di vita frenetico e alla comodità, sta guidando la crescita del mercato della stevia.

Driver di crescita e sfide:

La crescente propensione dei consumatori verso i dolcificanti naturali ha guidato la crescita del mercato globale della stevia. Con la crescente incidenza del diabete e dell’obesità in tutto il mondo, i consumatori si stanno progressivamente spostando verso prodotti dolcificanti naturali. Secondo l’International Diabetes Foundation, 641 milioni di persone avranno il diabete entro il 2040, rispetto ai 415 milioni del 2015. L’obesità è una malattia diffusa che porta al diabete insieme ad altre malattie croniche come l’ipertensione, la sindrome metabolica, il rischio cardiovascolare e la retinopatia. Le autorità di tutto il mondo si stanno concentrando su uno stile di vita più sano, che includa la riduzione del numero di calorie consumate, in particolare di zuccheri aggiunti. L’Organizzazione Mondiale della Sanità (OMS) ha raccomandato una diminuzione degli zuccheri aggiunti nello stile di vita quotidiano. Per ridurre la quantità di assunzione di zucchero, i consumatori preferiscono dolcificanti naturali come la stevia, che aiuta nella gestione del peso riducendo gli zuccheri e le calorie aggiunti. Inoltre, in Europa, i consumatori consumano sempre più prodotti senza zuccheri aggiunti. Secondo l’indagine New Nutrition Business del 2020, due terzi dei consumatori europei stanno cercando di ridurre il consumo di zucchero a causa del crescente tasso di obesità e diabete, che ha portato ad un aumento della domanda di stevia in Europa. Pertanto, un aumento della propensione dei consumatori verso i dolcificanti naturali sta guidando la crescita del mercato della stevia.

Approfondimenti strategici

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Segmentazione e ambito del rapporto:

Il "globale" Il mercato della stevia” è segmentato in base al tipo, all'applicazione e all'area geografica. In base alla tipologia, il mercato della stevia è segmentato in foglia intera, polvere e liquido. Sulla base dell’applicazione, il mercato della stevia è classificato in latticini e prodotti lattiero-caseari. dessert surgelati, prodotti da forno e prodotti da forno; dolciumi, edulcoranti da tavola, bevande, altro. Il mercato della stevia in base alla geografia è segmentato in Nord America (Stati Uniti, Canada e Messico), Europa (Germania, Francia, Italia, Regno Unito, Russia e resto d’Europa), Asia Pacifico (Australia, Cina, Giappone, India, Sud Corea e resto dell'Asia Pacifico), Medio Oriente e altri paesi. Africa (Sudafrica, Arabia Saudita, Emirati Arabi Uniti e resto del Medio Oriente e dell'Africa) e Sud e Africa. America centrale (Brasile, Argentina e resto dell'America meridionale e centrale).

Analisi segmentale:

In base al tipo, il mercato della stevia è segmentato in foglia intera, polvere e liquido.  Il segmento delle polveri ha detenuto una quota significativa nella crescita del mercato della stevia e si prevede che registrerà una crescita significativa nel periodo di previsione. Una polvere bianca di stevia è un sostituto naturale e salutare dello zucchero. Le foglie di stevia vengono essiccate per formare la polvere e la forma in polvere di stevia viene caricata con estratti di foglie di stevia ed eritritolo.

< u>Analisi regionale:

In base alla geografia, il mercato della stevia è diviso in cinque regioni chiave: Nord America, Europa, Asia Pacifico, Sud & America Centrale e Medio Oriente e Medio Oriente Africa. Il mercato globale della stevia è stato dominato dall’Asia del Pacifico e si stima che ammonterà a circa 200 milioni di dollari nel 2021. L’Europa è il secondo principale contributore con una quota di oltre il 20% nel mercato globale della stevia. Si prevede che il Nord America registrerà una crescita considerevole con un CAGR superiore al 10% nel periodo di previsione. Nella regione dell’Asia del Pacifico, i consumatori, gli esperti sanitari e i governi sono diventati più preoccupati per la salute e la dieta. Ciò ha portato all’adozione di dolcificanti naturali, inclusa la stevia, da parte di vari produttori di alimenti e bevande. La stevia è un dolcificante a base vegetale che funziona bene in varie applicazioni nel settore alimentare e delle bevande. Con la crescente importanza del dolcificante alla stevia, il suo utilizzo è aumentato anche nelle bevande analcoliche gassate, nei gelati, nei prodotti da forno, nelle acque aromatizzate e gassate, nel tè e nel caffè pronti da bere, nel latte aromatizzato, negli edulcoranti da tavola e in altri prodotti alimentari e bevande nella regione. . Anche le varie politiche governative contribuiscono alla crescita del mercato della stevia nella regione. Ad esempio, il Ministero della Salute di Singapore (MOH) ha raccomandato diverse politiche che potrebbero avere un impatto sulle industrie alimentari e delle bevande, tra cui il divieto della vendita di bevande preconfezionate ad alto contenuto di zucchero e l'imposizione di un'imposta sulle bevande a base di zucchero.

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

Frequently Asked Questions


Can you list some of the major players operating in the global stevia market?

The major players operating in the stevia market are Cargill, Incorporated; Ingredion Incorporated; Tate & Lyle PLC; GLG LIFE TECH CORP; ADM; Sunwin Stevia International, Inc.; S&W Seed Company; Morita Kagaku Kogyo Co., Ltd.; Zhucheng Haotian Pharm Co., Ltd.; and PureCircle

Which region held the largest share of the global stevia market?

In 2020, Asia Pacific was dominating region for stevia market over the forecast period. Asia Pacific region is quickly becoming more health and wellness conscious and opening up new opportunities for the sugar substitute market. The growing awareness about healthy diet and increasing health consciousness among people are the major drivers for the stevia market in Asia Pacific region. Countries such as China, Japan and South Korea are major contributors for the market growth in the region. Consumers are seeking simpler labels and natural ingredients as they become more aware of their own nutrition. Also, the increased awareness of obesity, weight control, and the significance of eating a healthy diet is driving up demand for stevia-based products in the region.

Based on application, why is the bakery and confectionary segment expected to grow at the highest rate during 2021–2028?

In the bakery sector, stevia is used to replace some or most of the sugar in various bakery products. The benefits of using stevia in the bakery sector is that it is stable when heated at high temperatures. Stevia can also increase the sweetness when combined with caloric sweeteners such as honey and molasses. Stevia is suitable for making pancakes, oatmeal, puddings as well as frozen homemade desserts. Confectionery items are those products that contain any form of sugar such as dextrose, sucrose, fructose, or lactose. Overconsumption of confectionery products may lead to an excess intake of sugar, which will result in obesity and metabolic diseases. Stevia extracts are being increasingly used in confectionery applications to reduce the sugar content. In confectionery applications, stevia provides benefits such as acid and temperature stability, sweetness stability throughout shelf life, and excellent synergies with other sweeteners. The reduced sugar products made from stevia can be considered as a substitute to full-sugar products in terms of sensory and functional characteristics. Stevia is used in bakeries and confectioneries due to its low cost, easy availability, and ease of use during the production process. Depending on the type of confectionery, stevia helps in providing sweetness, crystallization, texture, form, extended shelf life, flavor, and color to the final product. Thus, usage of stevia in various applications in bakery and confectionary segment has led to a growing demand of stevia in this segment.

Which region held the fastest CAGR in the global stevia market?

Europe is estimated to register the fastest CAGR in the market over the forecast period. The increasing demand for stevia from the European food industry, raising awareness of stevia, consumer demand for healthy products, growing rates of obesity and diabetes in Europe, and regulatory changes in the European Union are the key factors anticipated to drive market growth in the region.

Based on type, which segment is the fasted growing segment in the global stevia market?

Whole leaf segment is the fastest growing segment in the global stevia market during the forecasted period. Stevia leaf contains sweet steviol glycosides, with no calories and carbohydrates. Thus, stevia leaf can act as an alternative to traditional sugar for health-conscious individuals and people with diabetes and obesity. In South America, whole leaf stevia has been used for hundreds of years as a sweetener. Whole leaf stevia contains both non-sweet and sweet components, which provide a licorice-like aftertaste.

Based on type, which segment is leading the global stevia market during the forecast period?

Among the three segments of type, powder segment has led the stevia market in 2020. Stevia white powder is a natural and healthy substitute for sugar. Stevia leaves are dried to form the powder and the powdered form of stevia is loaded with the extracts of stevia leaves and erythritol. In its highly purified form, one gram of stevia powder is equivalent to two teaspoons of sugar in terms of sweetness. Stevia powder has many applications, such as making beverages (e.g., tea and coffee), desserts, baked dish, condiments as well as sauces.

The List of Companies - Stevia Market

  1. Cargill, Incorporated
  2. Ingredion Incorporated
  3. Tate & Lyle PLC
  4. GLG LIFE TECH CORP
  5. ADM
  6. Sunwin Stevia International, Inc.
  7. S&W Seed Company
  8. Morita Kagaku Kogyo Co., Ltd.
  9. Zhucheng Haotian Pharm Co., Ltd.
  10. PureCircle

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

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Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

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Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

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  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

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  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

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