甜叶菊市场规模报告| 2028 年预测与分析

  • Report Code : TIPRE00004710
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 142
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[研究报告]2021年甜菊市场价值为5.3968亿美元,预计到2028年将达到9.6582亿美元;预计 2021 年至 2028 年复合年增长率为 8.7%。

市场洞察和分析师观点:

人们对健康饮食的认识不断增强,健康意识不断增强,是全球甜菊市场的主要驱动力。美国、德国、英国、加拿大、中国、日本和韩国等国家是全球市场增长的主要贡献者。随着消费者越来越了解自己的营养,他们正在寻求更简单的标签和天然成分。此外,人们对肥胖、体重控制和健康饮食重要性的认识不断提高,也推动了全球对甜叶菊产品的需求。由于食品和饮料行业的进步,甜叶菊的全球市场一直在增长。食品饮料行业是全球各国最大的制造领域。由于忙碌的生活方式和便利性,消费者对加工食品的消费增加正在推动甜菊市场的增长。

增长动力和挑战:

消费者对天然甜味剂的日益青睐一直推动着全球甜菊市场的增长。随着全球糖尿病和肥胖症发病率的增加,消费者逐渐转向天然甜味产品。根据国际糖尿病基金会的数据,到 2040 年,将有 6.41 亿人患有糖尿病,而 2015 年这一数字为 4.15 亿。肥胖是一种常见疾病,会导致糖尿病以及高血压、代谢综合征、心血管风险和视网膜病变等其他慢性疾病。世界各地的当局都在关注更健康的生活方式,其中包括减少卡路里消耗量,尤其是添加糖。世界卫生组织(WHO)建议减少日常生活中添加糖的摄入。为了减少糖的摄入量,消费者更喜欢甜叶菊等天然甜味剂,它通过减少添加的糖和热量来帮助控制体重。与此同时,在欧洲,消费者越来越多地消费不添加糖的产品。根据2020年新营养商业调查,由于肥胖和糖尿病发病率不断上升,三分之二的欧洲消费者正在试图降低糖的摄入量,这导致欧洲对甜叶菊的需求增加。因此,消费者对天然甜味剂倾向的增加正在推动甜菊市场的增长。

战略见解

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报告细分和范围:

“全球”甜叶菊市场”根据类型、应用和地理位置进行细分。根据类型,甜叶菊市场分为全叶、粉末和液体。根据应用,甜菊市场分为乳制品和甜菊糖。冷冻甜点、面包店和糖果、餐桌甜味剂、饮料等。甜叶菊市场根据地理位置分为北美(美国、加拿大和墨西哥)、欧洲(德国、法国、意大利、英国、俄罗斯和欧洲其他地区)、亚太地区(澳大利亚、中国、日本、印度、南美)韩国、亚太地区其他地区)、中东和非洲(南非、沙特阿拉伯、阿联酋以及中东和非洲其他地区)以及南美和非洲中美洲(巴西、阿根廷以及南美洲和中美洲其他地区)。

细分分析:

根据类型,甜菊市场分为全叶、粉末和液体。粉末细分市场在甜菊市场增长中占有重要份额,预计在预测期内将出现显着增长。甜叶菊白色粉末是一种天然健康的糖替代品。将甜叶菊叶干燥形成粉末,甜菊粉中含有甜叶菊叶提取物和赤藓糖醇。

< u>区域分析:

根据地理位置,甜菊市场分为五个关键区域:北美、欧洲、亚太地区、南美地区&中美洲、中东和非洲非洲。全球甜菊市场以亚太地区为主,预计到 2021 年将达到 2 亿美元左右。欧洲是第二大贡献者,占据全球甜菊市场 20% 以上的份额。预计北美地区在预测期内将以超过 10% 的复合年增长率实现大幅增长。在亚太地区,消费者、健康专家和政府越来越关注健康和饮食。这导致各种食品和饮料制造商采用天然甜味剂,包括甜叶菊。甜叶菊是一种植物甜味剂,适用于各种食品和饮料应用。随着甜叶菊甜味剂的重要性日益提高,其在该地区碳酸软饮料、冰淇淋、烘焙食品、调味水和气泡水、即饮茶和咖啡、调味奶、餐桌甜味剂以及其他食品和饮料产品中的使用也有所增加。各种政府政策也促进了该地区甜菊市场的增长。例如,新加坡卫生部 (MOH) 建议采取几项可能对食品和饮料行业产生影响的政策,包括禁止销售高糖预包装饮料以及对含糖饮料征税。

行业发展与未来机遇:

政府采取的各项举措下面列出了甜菊市场的主要参与者:

  1. 2021 年,Tate & Lyle PLC 启动了一项新的可持续发展计划,帮助中国的甜叶菊种植者降低对环境的影响,并通过生产这种受欢迎的无热量甜味剂获得更显着的经济效益。该推广计划由环境慈善机构欧洲地球观察 (Earthwatch) 共同开发,并在南京农业大学的支持下推出,旨在帮助中国东部东台的农民家庭实现农业实践现代化,并实现甜叶菊的可持续性相关验证。
  2. 2020 年,PureCircle 宣布将直接向客户提供其专有的 NSF-02 甜菊风味解决方案。 NSF-02 甜菊解决方案受到 PureCircle 知识产权的保护,是该公司强大的甜菊叶成分产品组合的一部分,其中包括甜味剂、风味调节剂和功能性成分。 NSF-02 解决方案由标记为天然香料的甜菊叶生产,同时提供丰富的甜味和均衡的风味特征。
  3. 2020 年,Ingredion 完成了对 PureCircle Limited (“PureCircle”) 的收购。 。 PureCircle 是全球食品和饮料行业植物基甜菊甜味剂的领先生产商和创新者之一。该公司收购了 PureCircle 75% 的股份,以扩大其减糖能力。
  4. 2020 年,Tate & Lyle PLC 宣布收购全球卓越的甜菊解决方案公司 Sweet Green Fields。收购 Sweet Green Fields 旨在为泰特美术馆带来广泛的甜菊产品组合和完全整合的甜菊供应链。 Lyle PLC,包括烟叶采购、烟叶品种开发、既定农业计划和经济高效的制造。此次收购还扩展了泰特美术馆的业务范围。 Lyle 在增长更快的亚太地区开展业务,在中国安吉设有专门的甜菊生产和研发设施。

Covid- 19 影响:

疫情是消费者偏好发生重大转变的一个原因,从而提高了人们对健康生活方式的认识。由于大流行,消费者正在用更健康的替代品替代传统成分,这反过来又增加了对甜叶菊等天然甜味剂的需求。疫情期间,随着消费者无添加糖和低碳水化合物饮食趋势的增加,导致对甜叶菊的需求增加。在大流行期间,由于人们寻求改善整体健康和福祉的解决方案,对低糖和增强免疫力的产品的需求迅速激增。 COVID-19 大流行促使顾客提高健康意识并转向低热量或无糖食品。因此,由于新冠疫情大流行,全球人口健康意识的增强和对降糖解决方案的高需求对甜菊市场产生了积极影响。

< u>竞争格局和主要公司:

全球甜菊市场的一些知名企业包括嘉吉公司 (Cargill, Incorporated);安瑞安公司;泰特美术馆莱尔公司; GLG生命科技股份有限公司;阿德姆;双赢甜菊国际有限公司; S&W 种子公司;森田化学工业有限公司;诸城昊天医药有限公司;和 PureCircle 等。这些甜菊制造商提供具有创新功能的尖端甜菊,为消费者提供卓越的体验。

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

Frequently Asked Questions


Can you list some of the major players operating in the global stevia market?

The major players operating in the stevia market are Cargill, Incorporated; Ingredion Incorporated; Tate & Lyle PLC; GLG LIFE TECH CORP; ADM; Sunwin Stevia International, Inc.; S&W Seed Company; Morita Kagaku Kogyo Co., Ltd.; Zhucheng Haotian Pharm Co., Ltd.; and PureCircle

Which region held the largest share of the global stevia market?

In 2020, Asia Pacific was dominating region for stevia market over the forecast period. Asia Pacific region is quickly becoming more health and wellness conscious and opening up new opportunities for the sugar substitute market. The growing awareness about healthy diet and increasing health consciousness among people are the major drivers for the stevia market in Asia Pacific region. Countries such as China, Japan and South Korea are major contributors for the market growth in the region. Consumers are seeking simpler labels and natural ingredients as they become more aware of their own nutrition. Also, the increased awareness of obesity, weight control, and the significance of eating a healthy diet is driving up demand for stevia-based products in the region.

Based on application, why is the bakery and confectionary segment expected to grow at the highest rate during 2021–2028?

In the bakery sector, stevia is used to replace some or most of the sugar in various bakery products. The benefits of using stevia in the bakery sector is that it is stable when heated at high temperatures. Stevia can also increase the sweetness when combined with caloric sweeteners such as honey and molasses. Stevia is suitable for making pancakes, oatmeal, puddings as well as frozen homemade desserts. Confectionery items are those products that contain any form of sugar such as dextrose, sucrose, fructose, or lactose. Overconsumption of confectionery products may lead to an excess intake of sugar, which will result in obesity and metabolic diseases. Stevia extracts are being increasingly used in confectionery applications to reduce the sugar content. In confectionery applications, stevia provides benefits such as acid and temperature stability, sweetness stability throughout shelf life, and excellent synergies with other sweeteners. The reduced sugar products made from stevia can be considered as a substitute to full-sugar products in terms of sensory and functional characteristics. Stevia is used in bakeries and confectioneries due to its low cost, easy availability, and ease of use during the production process. Depending on the type of confectionery, stevia helps in providing sweetness, crystallization, texture, form, extended shelf life, flavor, and color to the final product. Thus, usage of stevia in various applications in bakery and confectionary segment has led to a growing demand of stevia in this segment.

Which region held the fastest CAGR in the global stevia market?

Europe is estimated to register the fastest CAGR in the market over the forecast period. The increasing demand for stevia from the European food industry, raising awareness of stevia, consumer demand for healthy products, growing rates of obesity and diabetes in Europe, and regulatory changes in the European Union are the key factors anticipated to drive market growth in the region.

Based on type, which segment is the fasted growing segment in the global stevia market?

Whole leaf segment is the fastest growing segment in the global stevia market during the forecasted period. Stevia leaf contains sweet steviol glycosides, with no calories and carbohydrates. Thus, stevia leaf can act as an alternative to traditional sugar for health-conscious individuals and people with diabetes and obesity. In South America, whole leaf stevia has been used for hundreds of years as a sweetener. Whole leaf stevia contains both non-sweet and sweet components, which provide a licorice-like aftertaste.

Based on type, which segment is leading the global stevia market during the forecast period?

Among the three segments of type, powder segment has led the stevia market in 2020. Stevia white powder is a natural and healthy substitute for sugar. Stevia leaves are dried to form the powder and the powdered form of stevia is loaded with the extracts of stevia leaves and erythritol. In its highly purified form, one gram of stevia powder is equivalent to two teaspoons of sugar in terms of sweetness. Stevia powder has many applications, such as making beverages (e.g., tea and coffee), desserts, baked dish, condiments as well as sauces.

The List of Companies - Stevia Market

  1. Cargill, Incorporated
  2. Ingredion Incorporated
  3. Tate & Lyle PLC
  4. GLG LIFE TECH CORP
  5. ADM
  6. Sunwin Stevia International, Inc.
  7. S&W Seed Company
  8. Morita Kagaku Kogyo Co., Ltd.
  9. Zhucheng Haotian Pharm Co., Ltd.
  10. PureCircle

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

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  • Validates and strengthens in-house secondary research findings
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Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

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Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

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  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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