Ad Fraud Detection Tools Market Size & Growth Report 2021, 28

Ad Fraud Detection Tools Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Type (Website and Mobile) and End User (E Commerce, Travel, Finance, Gaming, and Others)

Publication Month : Jan 2022

  • Report Code : TIPRE00019813
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 143
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[Research Report] The ad fraud detection tools market is expected to grow from US$ 252.92 million in 2021 to US$ 762.89 million by 2028; it is estimated to grow at a CAGR of 17.1% during 2021 to 2028.

With the growing number of internet users, the demand for digital advertising is increasing due to several digital platforms for advertisement. Digital advertising is now more sophisticated, personalized, and relevant. Consumers spend more time online than ever before, and digital advertising offers an ideal way to reach multi-device and multi-channel consumers. Marketers are also able to target consumers with laser-focused precision as never before. Brands are no longer limited to just demographics and firmographics but can target the exact audience most likely to purchase based on thousands of lifestyle, personality, behaviors, and purchase intent segmentation variables. Mobile is the main driver of growth in digital advertisement nowadays, accounting for over 70% of digital and more than one-quarter of total media outlays, according to the V12 website data. Furthermore, Americans spend over 10 hours a day on screens, and about five of those hours are spent on their smartphones.

The advent of digital advertisement leads to an increase in digital advertising fraud and has also caused many revenue losses for the companies. For instance, digital ad fraud is estimated to cost brands around US$ 44 billion to fraudulent activities by 2022 and reach up to 45% of the total spent, according to mFilterIt data of November 2021. Furthermore, fraudsters are continuously developing technologies to cheat the ecosystem, whereas tech companies are constantly evolving to find ways to stop these fraudsters. Therefore, to prevent such ad frauds from happening with brands and advertisers, companies such as mFilterIt provide comprehensive solutions for digital ad frauds. The solution uses complex algorithms to monitor surface as well as dark web spaces actively and then, using artificial intelligence and machine learning to convert them into meaningful and actionable reports helping brand custodians and community owners to proactively safeguard from any potential harm to the identity and privacy of their community members. Thus, with the growing digital advertisements, the digital ad fraudulent activities are increasing, which drives the need for ad fraud detection tools globally.

Ad Fraud Detection Tools Market –

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Ad Fraud Detection Tools Market: Strategic Insights

Market Size Value inUS$ 252.92 million in 2021
Market Size Value byUS$ 762.89 million by 2028
Growth rateCAGR of 17.1% from 2021 to 2028
Forecast Period2021-2028
Base Year2021
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Impact of COVID-19 Pandemic on Global Ad Fraud Detection Tools Market

In 2020, with the COVID-19 outbreak scenario, the national lockdown of each and every country has increased the market span of digital technologies. More number of people are now using one or many digital platforms for several reasons, such as work from home (WFH), online transactions via their banks’ digital apps, or via mobile/digital money wallets. And with this, advertising frauds are also increasing through just a single click. It had led to various revenue losses for the company. For instance, data from shows that global losses from ad fraud in 2020 reached a total of US$ 35 billion, while a Campaign Asia report published in December 2020, found that ad fraud is stealing 20% of the world’s online ad spending. These figures help illustrate the extent of the problem that ad fraud creates for businesses, and the vast array of different ad platforms and options that are available to firms means the level of wastage can vary considerably. It is not only SMEs that fall victim to such significant amounts of fraudulent traffic, many of the world’s biggest companies are also being affected. Therefore, ad fraud detection tools were also been adopted by more businesses. Thus, the global ad fraud detection tools market had positive growth in 2020.

Lucrative Regions for Ad Fraud Detection Tools Providers

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Ad Fraud Detection Tools Market Insights

Increase in Use of AI and ML to Boost Ad Fraud Detection Tools Market During Forecast Period

The usage of artificial intelligence (AI) and machine learning (ML) helps tackle the latest kinds of ad frauds due to self-learning capabilities. AI-powered fraud detection system follows a ML algorithm that helps the system learn from suspicious activities (clicks, ad placements) and builds layers of protection. This type of system not only improves and adapts itself to tackle the latest kinds of ad frauds, but it can also recognize patterns in a much more extensive set of data points than traditional systems. On average, an AI (ML)-based fraud detection system can analyze more than 80 dimensions at a time and can detect even the most sophisticated ad frauds, such as the Methbot ad fraud.

Ad Fraud Detection Tools Market – Type Based Market Insights

Based on type, the ad fraud detection tools market is bifurcated into website and mobile. In 2021, the mobile segment led the ad fraud detection tools market and accounted for a larger market share.

Ad Fraud Detection Tools Market, by Type, 2020 and 2028 (%)

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Ad Fraud Detection Tools Market – End User Based Market Insights

Based on end user, the ad fraud detection tools market is segmented into e commerce, travel, finance, gaming, and others. In 2021, the finance segment led the ad fraud detection tools market and accounted for the largest market share.

Players operating in the ad fraud detection tools market adopt strategies such as mergers, acquisitions, and market initiatives to maintain their positions in the market. A few developments by key players are listed below:

  • In February 2021, Adjust GmbH was acquired by Applovin Corporation. This acquisition will offer best-in-class solutions in one single package, putting measurement, analytics, growth, and monetization solutions within easy reach of every app developer around the globe.
  • In February 2020, App Samurai Inc. (mobile growth platform) achieved an investment of US$ 2.4 million in a funding round led by 212 ventures, with collective spark, 500 startups, and Degerhan Usluel, taking total investment to US$ 4.6 million. App Samurai will use the funding to develop its product portfolio and work toward global expansion.

Company Profiles

  • AppsFlyer Ltd.       
  • Adjust GmbH         
  • Branch Metrics, Inc.         
  • FraudScore            
  • Interceptd (App Samurai Inc.)    
  • Machine Advertising Limited       
  • Perform[cb], LLC     
  • Scalarr Inc.            
  • Singular Labs, Inc.           
  • TrafficGuard Pty Ltd         
  • ADEX (Samoukale Enterprises Limited)
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Type, and End User

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions

Which region has the largest market share in the ad fraud detection tools market?

North America held the largest market share in year 2020, along with the notable revenue generation opportunities in Europe and APAC.

Who are the major vendors in the ad fraud detection tools market?

Key companies in the ad fraud detection tools market include Adjust GmbH; AppsFlyer Ltd.; Branch Metrics, Inc.; FraudScore; Interceptd (App Samurai Inc.); Machine Advertising Limited; Perform[cb], LLC; Scalarr Inc.; Singular Labs, Inc.; TrafficGuard Pty Ltd; and ADEX (Samoukale Enterprises Limited).

What is the future trend for ad fraud detection tools market?

The usage of artificial intelligence (AI) and machine learning (ML) helps tackle the latest kinds of ad frauds due to self-learning capabilities. AI-powered fraud detection system follows a ML algorithm that helps the system learn from suspicious activities (clicks, ad placements) and builds layers of protection.

Which type-based segment has the largest market share in 2020?

On the basis of type, the ad fraud detection tools market is segmented into website and mobile. Ad frauds are the act of generating revenue using fraudulent digital advertising techniques. Usually, this is categorized into two broad terms: desktop (website) and mobile ad frauds. With an increasing number of mobile users globally and less protection on mobile devices, fraudulent activities are more observed on mobile devices. And with larger mobile ad fraud detection & prevention tools, the mobile segment dominates the market.

What are the market opportunities for ad fraud detection tools market?

Ad fraud detection tools are increasingly adopted by SMEs due to the growing number of small and medium businesses are shifting focus toward online marketing, such as social media marketing. Fraudsters are seeing an influx of new and often unaware digital properties as prey, with more small-to-medium enterprises (SMEs) shifting marketing efforts toward digital platforms. Further, the number of start-ups is increasing across the globe. Therefore, the rising number of SMEs across the globe focusing toward online marketing creates a lucrative opportunity for ad fraud detection tools market players..

What are the driving factors responsible for the growth of ad fraud detection tools market?

Growth in Managing & Monitoring Advertising Campaigns
Surge in Digital Advertisement

The List of Companies - Ad Fraud Detection Tools Market

  1. AppsFlyer Ltd.        
  2. Adjust GmbH          
  3. Branch Metrics, Inc.            
  4. FraudScore             
  5. Interceptd (App Samurai Inc.)          
  6. Machine Advertising Limited            
  7. Perform[cb], LLC                 
  8. Scalarr Inc.             
  9. Singular Labs, Inc.               
  10. TrafficGuard Pty Ltd            
  11. ADEX (Samoukale Enterprises Limited)

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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