In-vehicle Infotainment Market Size and Competitive Analysis by 2031

The In-vehicle Infotainment Market size is projected to reach US$ 34.5 billion by 2031 from US$ 19.4 billion in 2023. The market is expected to register a CAGR of 7.50% in 2023–2031. Integration of Advanced Drivers Assistance System (ADAS)  in the infotainment system is one of the recent trends in the industry. ADAS features such as Lane departure warnings, parking assistance, adaptive cruise control are some of the recent trends in the industry that are generating lucrative opportunities.

In-vehicle Infotainment Market Analysis

Increased production and sales of the passenger vehicles is one of the notable factors that is driving the growth of the in-vehicle infotainment systems market. Globally owing to increased urbanization and increased disposable income the sales of the passenger vehicle has increased in the past few years. As per the data published by the  Organisation Internationale des Constructeurs d'Automobiles in 2023, the production of the passenger cars globally reached to 58 million units in 2022 however, in 2023, the production in 2023 reached to 65 million units. Such increased vehicle production and sales per year is driving the demand of the in-vehicle infotainment market.

In-vehicle Infotainment Market Overview

The demand of the in-vehicle infotainment system in the Asia Pacific as the demand of the passenger vehicles increased in the past few years. The demand is mainly driven by the increased disposable income in the Asia Pacific. As per the data provided by the Organisation Internationale des Constructeurs d'Automobiles in 2023, the production of the passenger cars in the region was 18 million in 2021, however, the production of the passenger cars reached to 24 million in 2022. Such increase in the vehicle sales volume the demand of the in-vehicle infotainment market increased in the Asia Pacific.

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In-vehicle Infotainment Market: Strategic Insights

In-vehicle Infotainment Market Drivers and Opportunities

Technological Advancements

One of the notable factors behind the growth of the market is technological advancement in the smartphone and cloud technology.  As the penetration of smartphones increased, many in vehicle infotainment system manufacturers started offering systems that have smartphone connectivity. In addition, as the concept of the cloud technology emerged in vehicle infotainment software companies started using cloud technology to provide customized features and services. Thus, owing to technological evolution in the in-vehicle infotainment the demand of the in-vehicle infotainment increased globally.

Integration of Artificial Intelligence

As the demand of the autonomous vehicles is increasing rapidly, the in vehicle infotainment systems are evolving simultaneously. In addition, the number of screens in a passenger cars also increasing as the demand for entertainment and autonomy is increasing. Thus, many automotive industry players are focusing on integrating the artificial intelligence in their cars as an assistant to the driver.

In-vehicle Infotainment Market Report Segmentation Analysis

Key segments that contributed to the derivation of the In-vehicle Infotainment Market analysis are operating system, Interaction Type, and Connectivity Technology.

• Based on operating system, the In-vehicle Infotainment Market is divided into Microsoft, QNX, Linux.
• By interaction type, the market is segmented into touch-based, vice-enabled, physically button controlled and gestures. The touch-based segment held the largest share of the market in 2023.
• In terms of category, the market is bifurcated into Wi-Fi, Bluetooth and NFC. The Bluetooth segment dominated the market in 2023.

In-vehicle Infotainment Market Share Analysis by Geography

The geographic scope of the In-vehicle Infotainment Market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South America/South & Central America.

The global in-vehicle infotainment market is dominated by the Asia Pacific region; however, North America and Europe are also one of the notable regions in the industry. In Asia Pacific region,  China has become the manufacturing hub for the global automotive industry. As per the data available on the public domain, China’s automotive sales witnessed 12% growth in 2023 compared to 2022. Further, as per the recent statistics, China reported exports of more than 5 million in 2023. Such strong automotive industry in the Asia pacific region the demand of the in-vehicle infotainment system increased.

In-vehicle Infotainment Market Regional Insights

The regional trends and factors influencing the In-vehicle Infotainment Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses In-vehicle Infotainment Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

In-vehicle Infotainment Market Report Scope

In-vehicle Infotainment Market Players Density: Understanding Its Impact on Business Dynamics

The In-vehicle Infotainment Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

In-vehicle Infotainment Market News and Recent Developments

The In-vehicle Infotainment Market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for in vehicle infotainment and strategies:

• Snapp Automotive launched android automotive infotainment system. SnappOS is a customizable, contextual, and intelligent infotainment system enabling rapid development cycles and deployment in real or simulated environments. (Source: Snapp Automotive, Press Release/Company Website/Newsletter, 2022)
• Panasonic automotive system announced an update for its SkipGen in-vehicle infotainment (IVI) system that provides access to Siri or Alexa. (Source: Panasonic automotive system, Press Release/Company Website/Newsletter, 2023)

In-vehicle Infotainment Market Report Coverage and Deliverables

The “In-vehicle Infotainment Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

• Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Market dynamics such as drivers, restraints, and key opportunities
• Key future trends
• Detailed PEST/Porter’s Five Forces and SWOT analysis
• Global and regional market analysis covering key market trends, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments
• Detailed company profiles