原版市场基于(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00007722
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 148
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2021 年香草市场价值为 14.3451 亿美元,预计到 2028 年将达到 19.5609 亿美元。预计 2021 年至 2028 年复合年增长率为 4.5%。

香草源自香草属兰花,主要来自墨西哥品种平叶香草。目前全球种植的三大香草品种包括墨西哥香草、马达加斯加香草(波本香草)和印度尼西亚香草。它是仅次于藏红花的第二昂贵香料,广泛应用于食品和饮料、个人护理和化妆品、药品、家用香料和动物饲料等多个行业。

 

2020 年,北美在全球香草市场中占据最大份额,而亚太地区预计在预测期内将以最快的复合年增长率增长。食物&饮料行业是美国经济的重要组成部分。根据美国经济发展委员会的报告,食品和饮料行业由近 27,000 个组织组成,雇用近 150 万人。美国和加拿大等各国烘焙和糖果产品消费量的增加预计也将在不久的将来推动北美地区对香草的需求。烘焙产品包括百吉饼、面包、蛋糕、羊角面包、甜甜圈、糕点等等。该地区对风味烘焙产品的需求不断增长,刺激了对香草的需求,从而提振了市场。

此外,该地区消费者不断变化和忙碌的生活方式导致了对多功能美容和个人护理产品的需求增加。北美被认为是最有价值的美容和个人护理市场。该地区对美容和个人护理产品不断增长的需求是香草市场的重要推动力,因为香草广泛用于美容和个人护理产品,如保湿霜、磨砂膏、抗衰老霜、乳液和香水产品,由于其抗菌、舒缓、抗衰老特性。


战略见解

COVID-19 大流行对香草市场的影响

由于封锁、旅行禁令和企业关闭,COVID-19 大流行已经影响了各国的经济和行业。在大流行的最初几天,多家公司都宣布可能会推迟产品交付,并导致其产品的未来销量大幅下滑。欧洲、亚洲和北美国家实施的全球旅行禁令影响了商业合作和伙伴关系机会。所有这些因素预计都会对食品和饮料产生负面影响。饮料行业,从而抑制了与该行业相关的各个市场的增长,包括全球香草市场。此外,由于食品饮料、个人护理等各个行业的需求下降,香草的价格大幅下跌。这一因素也影响了市场参与者和从事香草种植的农民的盈利能力。然而,由于一些国家政府采取了疫苗接种等重大措施,市场正在复苏。多个工业部门正在战略性地计划投资先进产品,以实现收入最大化。预计这一因素将在未来几年为全球香草市场的增长提供动力。

香草市场细分:按地区

市场洞察

天然食品添加剂/调味品的需求不断增长

消费者人们越来越青睐声称使用 100% 天然成分的品牌。他们往往忠于那些在产品中使用天然食品添加剂的品牌。这几乎成为制造商将其产品推销为“纯天然”的先决条件。多年来,香草一直是食品和饮料行业最受欢迎的口味之一。它为许多食品和饮料赋予风味,包括蛋糕、糕点、松饼、乳制品、饮料、甜点、冰淇淋和糖霜。随着对含有天然成分和食品添加剂的食品需求的迅速增加,对天然香草的需求显着上升。这一因素已成为全球香草市场的关键驱动因素。

形式洞察

根据形式,香草市场分为糊状、液体、粉末和豆类。 2020 年,豆类细分市场占据了更大的市场份额,预计液体细分市场在预测期内将实现更高的复合年增长率。由于加工较少,液体香草比香草精具有更丰富、更纯正的香草味道。液体香草可用于各种烘焙产品,例如蛋糕、糕点和饼干。它还用作各种饮料的调味剂,如葡萄酒、鸡尾酒、热巧克力和咖啡。香草精可用于冰淇淋、冰沙、甜点和其他产品。液体香草因其抗炎特性而被用于护肤品和药品。液体香草也用于香水和香料。液体香草在各种应用中的利用率不断上升,预计将在预测期内推动产品需求。

香草市场,按 Form – 2020年和2028年

品类洞察

根据品类,香草市场分为有机市场和传统市场。 2020 年,传统细分市场占据了更大的市场份额,预计有机细分市场在预测期内将获得更高的复合年增长率。人们越来越意识到有机食品的好处,这增加了有机食品的受欢迎程度。它们是用粪便或堆肥自然栽培的,不使用化肥和农药。由于儿童比成人更容易因食物中的农药残留而患病,因此家长选择给他们喂有机食品。有机食品的另一个好处是它们不含生长激素、转基因成分 (GMI) 和抗生素残留。对有机食品不断增长的需求正在创造对有机香草的巨大需求。

应用洞察

根据应用,香草市场分为食品和饮料、个人护理、制药等。食品和饮料领域在2020年占据了更大的市场份额,个人护理领域预计在预测期内将在市场上实现更高的复合年增长率。由于烘焙产品、冰淇淋和甜点的消费不断增长,以及食品零售和服务行业的应用不断增加,预计食品和饮料领域仍将是香草的主要应用领域之一。香草多年来作为调味剂用于各种食品和饮料,特别是烘焙产品,如蛋糕、松饼、糕点和甜甜圈。它还用于冷冻甜点、冰淇淋、冰沙、糖霜、鲜奶油和其他产品。在过去的几年里,香草精被用于拿铁、热巧克力、浓奶昔、鸡尾酒、冷饮等中。香草粉经常用于香料混合物、干烘焙预混料和其他干配料中。

 

一些在香草市场运营的参与者包括 Camlin Fine Sciences Ltd;奇华顿公司;海拉拉香草美国;拉法扎食品;尼尔森-梅西香草公司;德之馨;香草公司;嘉里集团;图顿公司;和马达加斯加香草公司。

报告聚焦

  • 香草市场的进步行业趋势,帮助参与者制定有效的长期战略< /li>
  • 发达市场和发展中市场采用的业务增长策略
  • 2019年至2028年香草市场的定量分析
  • 全球香草需求估算
  • < li>波特的五力分析,以说明行业内买方和供应商的效率
  • 了解竞争市场情况的最新发展
  • 市场趋势和前景以及驱动因素和影响因素抑制香草市场的增长
  • 通过强调支持商业利益的市场策略来协助决策过程,从而促进市场增长
  • 香草市场规模的规模各个节点
  • 市场的详细概述和细分,以及香草行业动态
  • 各个地区香草市场的规模以及有希望的增长机会


香草市场 –按形式

  • 膏体
  • 液体
  • 粉末
  • 豆类

香草市场–按类别

  • 有机
  • 传统

香草市场 -按应用

  • 食品和饮料
  • 个人护理
  • 药品
  • 其他

公司简介

  • Camlin Fine Sciences Ltd
  • Givaudan SA
  • Heilala Vanilla US
  • LAFAZA Foods
  • < li>Nielsen-Massey Vanillas, Inc.
  • Symrise
  • The Vanilla Company
  • Kerry Group
  • Touton SA
  • < li>马达加斯加香草公司
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Can you list some of the major players operating in the global vanilla market?

Some of the major key players operating in the global vanilla market include Camlin Fine Sciences Ltd; Givaudan S.A.; Heilala Vanilla US; LAFAZA Foods; Nielsen-Massey Vanillas, Inc.; Symrise; The Vanilla Company; Kerry Group; Touton S.A.; and Madagascar Vanilla Company.

What is the scope of the vanilla market?

The market scope covers natural vanilla that is used in various application industries such as food and beverages, personal care, pharmaceuticals, nutraceuticals, and others. It does not include synthetic vanilla/vanillin.

Which region led the global vanilla market in 2020?

In 2020, North America led the global vanilla market. This region's food & beverage market is expanding significantly due to the increasing population, rising disposable incomes, changing lifestyle trends, and product innovations. Other factors driving the demand for food and beverage in North America are the increasing number of restaurants, fast-food chains, and food delivery apps.

Based on form, which segment is leading the global vanilla market.

Based on form, beans segment held the largest share in the vanilla market. Vanilla beans are mainly used in bakery products, ice creams, and desserts. Vanilla beans from different countries have particular flavor profiles and characteristics because of the differences in temperatures, soils, curing procedures, and vanilla species used. Vanilla beans from Madagascar, for example, have a creamy, sweet flavor. Whereas Mexican vanilla beans are known for their creamy, sweet, and slightly spicy flavors.

Based on the application, which segment is expected to grow at a faster rate over the forecast period?

Based on the application, the personal care segment is projected to grow at the fastest rate. Due to the unique fragrance of vanilla, it is used to manufacture several products, such as perfumes, deodorants, soaps, and body washes. Vanilla is becoming a vital ingredient in many skincare products, such as face washes, body creams, day and night creams.

What are the key factors influencing market growth?

The global vanilla market is primarily driven by increasing vanilla usage in various end-use industries, rising demand for natural food additives/flavorings, price volatility and supply shortage.

The List of Companies - Vanilla Market

  1. Camlin Fine Sciences Ltd.                  
  2. Givaudan S.A.        
  3. Heilala Vanilla US.               
  4. LAFAZA Foods        
  5. Nielsen-Massey Vanillas, Inc.          
  6. Symrise    
  7. The Vanilla Company          
  8. Kerry Group           
  9. Touton S.A.            
  10. Madagascar Vanilla Company

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

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  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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