Se espera que el tamaño del mercado del jamón de origen vegetal crezca de 494,17 millones de dólares en 2022 a 1.010,45 millones de dólares en 2028; se estima que crecerá a una tasa compuesta anual del 12,7 % entre 2022 y 2028.
La gente está cambiando rápidamente a productos cárnicos de origen vegetal debido a la creciente conciencia sobre los efectos negativos del consumo de carne y la industria ganadera en el medio ambiente y los efectos nocivos para la salud del consumo de productos cárnicos procesados. La producción de productos de jamón a base de plantas puede ayudar a minimizar la huella de carbono, ahorrar agua y otros recursos naturales y reducir el impacto ambiental general. Estos factores están impulsando principalmente el crecimiento del mercado del jamón de origen vegetal.
En 2021, Europa tenía la mayor participación del mercado del jamón de origen vegetal. Sin embargo, se estima que América del Norte registrará la CAGR más alta durante el período de pronóstico. El alto valor nutricional de los productos de jamón de origen vegetal, incluidas las lonchas y los jamones. tiras, panecillos y asados, ha disparado su demanda en América del Norte en los últimos años, especialmente entre los adultos jóvenes. El mercado del jamón de origen vegetal en América del Norte comprende varias empresas emergentes y actores establecidos. Hain Celestial Canadá ULC; Tofurky Co., Inc.; Lightlife Foods Inc.; y Vbites Foods Ltd. son algunas de las empresas que operan en la región. Además, los habitantes de los países de América del Norte son muy conscientes de los efectos nocivos del consumo frecuente de carne gracias a importantes iniciativas de sensibilización pública y campañas publicitarias. La creciente población vegana es otro factor que impulsa la demanda de productos de jamón de origen vegetal en los países de América del Norte.
Perspectivas estratégicas
Impacto de la pandemia de COVID-19 en el mercado del jamón de origen vegetal< /h3>
Durante la fase inicial de la pandemia de COVID-19, la demanda de jamón de origen vegetal aumentó considerablemente debido a un cambio significativo en las preferencias dietéticas de los consumidores. La Organización Mundial de la Salud (OMS) publicó una guía sobre los productos alimenticios que deben consumirse o evitarse durante la pandemia de COVID-19. La directriz sugirió limitar el consumo de carnes rojas debido a su alto porcentaje de grasas saturadas. Además, las personas se centraron en reducir su consumo general de carne y pasaron a dietas vegetarianas y veganas para mejorar su inmunidad, lo que creó una demanda masiva de proteínas alternativas, incluido el jamón de origen vegetal. Sin embargo, las unidades de fabricación se vieron obligadas a permanecer cerradas en 2020 y principios de 2021, lo que provocó una disminución de la producción. Los pequeños y medianos fabricantes enfrentaron desafíos importantes debido a la escasez de materias primas y los bajos niveles de inventario. Esto creó una brecha entre la demanda y la oferta.
La creciente conciencia sobre la salud entre la población y la creciente conciencia sobre la sostenibilidad ambiental y el bienestar animal fueron factores clave que impulsaron el crecimiento del mercado del jamón de origen vegetal antes de su aparición. de la pandemia de COVID-19. Según el informe del Consejo Internacional de Información Alimentaria (IFIC) publicado en enero de 2020, el 45% de los consumidores encuestados creía que los productos cárnicos de origen vegetal son más saludables que la carne animal, sobre la base de los 'Datos Nutricionales'. etiqueta. Sin embargo, después del brote de COVID-19 en 2020, la alimentación y el consumo de alimentos han cambiado. Las bebidas y muchas otras industrias enfrentaron desafíos impredecibles mientras luchaban contra las limitaciones de la cadena de suministro debido a bloqueos, prohibiciones comerciales y restricciones de viaje. Las interrupciones en la cadena de suministro provocaron una escasez de materias primas, lo que provocó un aumento de los precios de las materias primas. Según el Departamento de Agricultura de los Estados Unidos (USDA), las interrupciones en las cadenas de suministro dispararon los precios de la proteína de guisante, que es uno de los ingredientes comunes utilizados en el jamón de origen vegetal. Además, las dificultades relacionadas con el transporte de contenedores durante los primeros meses de la pandemia de COVID-19 contribuyeron a un aumento en los precios del aislado de proteína de guisante de 3,40 dólares EE.UU./kg a más de ~5,00 dólares EE.UU./kg.
En En 2021, varias economías reanudaron sus operaciones cuando los gobiernos revocaron las restricciones. A los fabricantes se les permitió operar a plena capacidad, lo que les ayudó a superar la brecha entre la oferta y la demanda y mitigar otras repercusiones. Además, un gran porcentaje de ciudadanos de varios países estaban completamente vacunados a finales de 2021. Se espera que estos factores proporcionen oportunidades de crecimiento rentables a los productores de jamón de origen vegetal en los próximos años.
Jamón de origen vegetal Desglose del mercado, por región
Perspectivas del mercado
Desarrollos estratégicos de los actores clave del mercado para impulsar el mercado del jamón de origen vegetal durante el período de pronóstico
En septiembre de 2022, Quorn Foods Ltd lanzó una gama de rebanadas de delicatessen veganas llamadas Yorkshire Ham, Finely Sliced Ham y Roast Beef o Chicken Roast Style Slices. Los productos son lonchas estilo carne listas para comer, ideales para sándwiches, ensaladas y wraps.
Información sobre el tipo de producto
Según el tipo de producto, el mercado del jamón de origen vegetal se segmenta en rodajas y tiras, se enrolla y se asa. El segmento de lonchas y tiras tuvo la mayor participación de mercado en 2021. Sin embargo, se espera que el segmento de asados registre la CAGR más alta de 2022 a 2028. La forma de lonchas de jamón de origen vegetal proporciona una sensación tierna en la boca. Estas rebanadas se calientan más rápido debido a la gran superficie expuesta y liberan sabores claramente cuando se usan en preparaciones de alimentos. Además, debido a su amplia gama de consumo, las lonchas y tiras de jamón de origen vegetal están ampliamente disponibles a través de diversos canales de distribución. Estos factores están impulsando significativamente el crecimiento del mercado en el segmento.
Mercado de jamón de origen vegetal, por tipo de producto: 2021 y 2028
Perspectivas del canal de distribución
Según el canal de distribución, el mercado del jamón de origen vegetal se segmenta en supermercados e hipermercados, tiendas de conveniencia, venta minorista en línea y otros. El segmento de supermercados e hipermercados tuvo la mayor participación de mercado en 2021, mientras que se proyecta que el segmento minorista en línea registre la CAGR más alta durante el período de pronóstico. Los supermercados e hipermercados son grandes establecimientos minoristas que ofrecen una amplia variedad de alimentos y bebidas, abarrotes y otros bienes de consumo. Los productos de varias marcas están organizados en secciones separadas para una compra cómoda. Además, los supermercados e hipermercados se centran en maximizar las ventas de productos para aumentar los márgenes de beneficio. Por lo tanto, estas tiendas ofrecen atractivos descuentos, múltiples opciones de pago y una mejor experiencia para el cliente.
Hain Celestial Canada ULC; Tofurky Co., Inc.; Alimentos Lightlife, Inc.; Vbites Foods, Ltd.; Nestlé SA; Quorn Foods Ltd.; Meliora Foods Pty Ltd.; Zebra Food Ltd.; Evolución gourmet, LLC; y Worthington Food Inc. son algunos de los principales actores que operan en el mercado del jamón de origen vegetal. Estas empresas se centran principalmente en la innovación de productos para ampliar el tamaño de su mercado y seguir las tendencias de los mercados emergentes.
Report Spotlights
- Tendencias progresivas de la industria en el mercado del jamón de origen vegetal para ayudar a las empresas desarrollar estrategias efectivas a largo plazo
- Estrategias de crecimiento empresarial adoptadas por los actores del mercado del jamón de origen vegetal en los países desarrollados y en desarrollo
- Análisis cuantitativo del mercado de 2020 a 2028
- Estimación de la demanda global de jamón de origen vegetal
- Análisis de las cinco fuerzas de Porter para ilustrar la eficacia de los compradores y proveedores en el mercado del jamón de origen vegetal
- Desarrollos recientes comprender el escenario competitivo del mercado
- Tendencias y perspectivas del mercado, así como los factores que impulsan y restringen el crecimiento del mercado de jamón de origen vegetal
- Asistencia en el proceso de toma de decisiones destacando estrategias de mercado que sustentan el interés comercial
- Tamaño del mercado del jamón de origen vegetal en varios nodos
- Descripción detallada y segmentación del mercado, y dinámica de crecimiento de la industria del jamón de origen vegetal< /li>
- Tamaño del mercado del jamón de origen vegetal en varias regiones con prometedoras oportunidades de crecimiento
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The major players operating in the global plant-based ham market are Hain Celestial Canada ULC; Tofurky Co., Inc.; Lightlife Foods, Inc.; Vbites Foods, Ltd.; Nestle SA; Quorn Foods Ltd.; Meliora Foods Pty Ltd.; Zebra Food Ltd.; Gourmet Evoution, LLC; and Worthington Food Inc.
Plant-based ham is gaining huge traction across European countries as consumers in the region are reducing their meat, pork, and beef consumption in an attempt to lead a sustainable and healthy life. According to Finder.com Comparison UK Limited, as of 2022, 14% of adults in the UK (7.2 million) are following a meat-free diet. Moreover, consumers in developed countries pay more attention to product labels and ingredients used in processed food products. Plant-based, and organic products are gaining popularity owing to their perceived health benefits.
Based on product type, slices and strips segment holds the largest revenue share. Plant-based ham strips are consumed as side dishes, usually during breakfast, but can also be added cold to salads or vegetable stir-fry. Moreover, due to their wide consumption, plant-based ham slices and strips are broadly available through various distribution channels.
Europe accounted for the largest share of the global plant-based ham market. Europe is one of the most significant regions for the plant-based ham market due to consumer inclination toward plant-based products. The shift in preference from animal-based diet to plant-based diet has led to the consumers in the UK seeking proteins sourced from plants. The popularity of these products is evident through trends in retail chains, and hospitality sector in the UK.
Based on the distribution channel, online retail segment is projected to grow at the fastest CAGR over the forecast period. The growth of this segment can be attributed to several benefits, such as convenience in shopping, ease of buying remotely, and product delivery.
Many dieticians and health practitioners recommend reducing meat consumption and switching to a vegetarian diet to reduce the risks of chronic health issues, such as obesity, heart diseases, hypertension, and digestive disorders. Recently, the rising health concerns among people due to the increasing prevalence of obesity, diabetes, and other diseases are compelling people to change their dietary habits. Plant-based ham is generally perceived to be healthier than their animal-based counterparts. Plant-based ham has lower saturated fat and calorie content than conventional ham. These factors are boosting the consumption of plant-based ham.
The List of Companies - Plant Based Ham Market
- Hain Celestial Canada ULC
- Tofurky Co Inc
- Lightlife Foods Inc
- VBites Foods Ltd
- Nestle SA
- Quorn Foods Ltd
- Meliora Foods Pty Ltd
- Gourmet Evoution LLC
- Worthington Food Inc
- Mantra Food Thailand Co Ltd
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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