Automation-as-a-Service Market to 2027 - Global Analysis and Forecasts By Component (Solution and Service); Deployment Model (On-premise and Cloud); Business Function (Sales & Marketing, Finance & Operations, Human Resource, Information Technology); Industry Vertical (BFSI, IT & Telecom, Retail, Healthcare & Life Sciences, Transportation & Logistics, Government Agencies & Defense, Manufacturing, and Others)
Publication Month: Feb 2020 | Report Code: TIPRE00008607 | No. of Pages: 213 | Category: Technology, Media and Telecommunications | Status: Published
The automation-as-a-service market was valued at US$ 3,354.3 million in 2019 and is projected to reach US$ 23,397.7 million by 2027. The Automation-as-a-service market is expected to grow at a CAGR of 27.5% during the forecast period of 2020 to 2027.
Automation has advanced enormously over last few years. Today, it is a key empowering influence of change, development, and aggressive differentiation for associations where various processes are institutionalized. It has effectively empowered early adopters to make a quick, exact, financially sound, all-rounder virtual workforce. The developing necessity for RPA execution have pushed the innovation to a focal point of excellence model facilitating advanced automation to the organizations. This has generated growth opportunities for system Integrators to partner and help companies optimally attain the automation to their systems. Growth of novel technologies including cognitive computing, machine learning, and artificial intelligence is expected to promote the development of automation tools at a rapid pace. Application of intelligent technologies among the innovation leaders and business pioneers is predicted to create a platform that would lead to development of improvised framework, which would incorporate everything from staffing and general expenses to execution and productivity. Further, organizations around the world are highly investing in innovative and disruptive technologies such as RPA, process automation, AI, ML, Blockchain, and others to drive optimization and refocus their critical resources on tasks that boost revenue growth and innovation
The market for Location of Things globally has been segmented into segments including components, deployment model, business function, and industry vertical. The automation-as-a-service market by component is segmented by solution and service. The automation-as-a-service market by deployment model is segmented by on-premise and cloud. The automation-as-a-service market by business function is segmented by sales & marketing, finance & operations, human resources, and IT. The global automation-as-a-service market has been segmented on the basis of industry vertical into BFSI, IT & telecom, retail, Healthcare & Life Sciences, Transportation & Logistics, government agencies, manufacturing, and others. The global automation-as-a-service market is segmented into five major regions— North America, Europe, APAC, MEA, and SAM.
Lucrative Regions in Automation-as-a-service Market
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Automation-as-a-service Market Insights
Increasing adoption of digital solutions by different industry verticals
The implementation of digital solutions is gaining momentum across various industries including manufacturing, healthcare, BFSI, IT & telecom, and retail among others. These industries are increasingly benefiting themselves from digital transformation. Analytics enable them to better apprehend and serve customers. Further, access to real-time information results in efficient decision-making. Automation of business operations facilitates them to escalate productivity. For instance, airline companies have become proficient at pricing through real-time information of supply and demand. Furthermore, retail companies with robust digital capabilities have designed seamless omnichannel environments.
Components -Based Market Insights
The automation-as-a-service market by component is segmented by solution and service. The solution segment led the automation-as-a-service market and is projected to maintain its dominance over the forecast period 2019-2027.
Deployment Model -Based Market Insights
The ICT companies and various industry players those are planning to make substantial investments in automation solutions and services are expected to swiftly shift towards the modern platform by adopting either on-premise or cloud based solutions. Apart from the large enterprises, various SMEs around the world are also adopting the automation services to ease their business operations. The global automation-as-a-service market is experiencing a paradigm shift from traditional on-premise deployment to cloud-based deployments in the current scenario.
Automation-as-a-service Market, by Deployment Model – 2019 and 2027
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Business Function -Based Market Insights
Organizations around the world are highly investing in innovative and disruptive technologies such as RPA, process automation, AI, ML, Blockchain, and others to drive optimization and refocus their critical resources on tasks that boost revenue growth and innovation. The automation services in sales & marketing function help in automating activities such as, client information management, order processing, revenue management, market/client research, and many others. Further, in finance & operation business function, the automation service helps in automating tasks such as, financial analysis, expense management, ongoing P&L tracking, accounting and bookkeeping, data management, and others.
Industry Vertical -Based Market Insights
Automation solution and services provide better scalability, reliability, intelligence, speed, enterprise-class, and simplicity to the enterprise leaders. It allows all the employees in a company to interpret and capture the already existing applications for handling various process such as transaction, triggering the response, manipulation of data, and communicating with various other digital systems. The automation services are being used where huge number of labor are employed for performing high-volume, highly transactional process functions, for boosting the proficiencies in efficient time by using advanced technological software.
Strategic Insights
Players operating in the Automation-as-a-service market focus on strategies, such as market initiatives, acquisitions, and product launches, to maintain their positions in the automation-as-a-service market. A few developments by key players of the automation-as-a-service market are:
In October 2019, Automation Anywhere, Inc. launched the web-based, cloud-native digital workforce platform, namely, Automation Anywhere Enterprise A2019, an automation service.
In January 2019, Accenture PLC has updated its Linux Foundation membership expands in order to enhance on its operation with Open Network Automation Platform (ONAP), which offers real-time automation of physical as well as virtual network functions. This platform enables cloud and IT vendors to automate new services.
Automation-as-a-service Market – by Component
- Solutions
- Service
Automation-as-a-service Market – by Deployment Model
- On-premise
- Cloud
Automation-as-a-service Market – by Business Function
- Sales & Marketing
- Finance & Operations
- Human Resource
- Information Technology
Automation-as-a-service Market – by Business Function
- BFSI
- IT & Telecom
- Retail
- Healthcare & Life Sciences
- Transportation & Logistics
- Government Agencies & Defense
- Manufacturing
- Others
Automation-as-a-service Market – by Geography
North America
- US
- Canada
- Mexico
Europe
- France
- Germany
- Russia
- UK
- Italy
- Rest of Europe
Asia Pacific (APAC)
- China
- India
- Japan
- Australia
- Rest of APAC
MEA
- Saudi Arabia
- UAE
- South Africa
- Rest of MEA
SAM
- Brazil
- Argentina
- Rest of SAM
Automation-as-a-service Market – Company Profiles
- Accenture PLC
- Automation Anywhere, Inc.
- Blue Prism Group plc
- HCL Technologies Limited
- Hewlett Packard Enterprise
- IBM Corporation
- Microsoft Corporation
- NICE Ltd.
- Pegasystems Inc
- UiPath
Frequently Asked Questions
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Automation-as-a-Service Market Landscape
4.1 Market Overview
4.2 Ecosystem Analysis
4.3 Expert Opinions
4.4 PEST Analysis
4.4.1 North America – PEST Analysis
4.4.2 Europe – PEST Analysis
4.4.3 Asia Pacific – PEST Analysis
4.4.4 Middle East & Africa PEST Analysis
4.4.5 South America PEST Analysis
5. Automation-as-a-Service Market – Key Industry Dynamics
5.1 Drivers
5.1.1 Increasing adoption of digital solutions by different industry verticals
5.1.2 Growing need for error-free and timely processes
5.2 Restraint
5.2.1 Frequent alterations in operating procedures and business rules impacting the efficiency
5.3 Opportunity
5.3.1 Increasing adoption in the SMEs and emerging economies
5.4 Future Trend
5.4.1 Incorporating advanced capabilities in the automated processes
5.5 Impact Analysis of Drivers and Restraints
6. Automation-as-a-Service Market – Global Market Analysis
6.1 Global Automation-as-a-Service Market Overview
6.2 Global Automation-as-a-Service Market Forecast and Analysis
6.3 Market Positioning- Top Five Players
7. Automation-as-a-Service Market Analysis – By Component
7.1 Overview
7.2 Automation-as-a-Service Market Breakdown, by Component, 2018 & 2027
7.3 Solution
7.3.1 Overview
7.3.2 Solution Market, Revenue and Forecast to 2027 (US$ Mn)
7.4 Service
7.4.1 Overview
7.4.2 Service Market, Revenue and Forecast to 2027 (US$ Mn)
8. Automation-as-a-Service Market Analysis – By Deployment Model
8.1 Overview
8.2 Automation-as-a-Service Market Breakdown, by Deployment Model, 2018 & 2027
8.3 On-Premise
8.3.1 Overview
8.3.2 On-Premise Market, Revenue and Forecast to 2027 (US$ Mn)
8.4 Cloud
8.4.1 Overview
8.4.2 Cloud Market, Revenue and Forecast to 2027 (US$ Mn)
9. Automation-as-a-Service Market Analysis – By Business Function
9.1 Overview
9.2 Automation-as-a-Service Market Breakdown, by Business Function, 2018 & 2027
9.3 Sales & Marketing
9.3.1 Overview
9.3.2 Sales & Marketing Market, Revenue and Forecast to 2027 (US$ Mn)
9.4 Finance & Operations
9.4.1 Overview
9.4.2 Finance & Operations Market, Revenue and Forecast to 2027 (US$ Mn)
9.5 Human Resources
9.5.1 Overview
9.5.2 Human Resources Market, Revenue and Forecast to 2027 (US$ Mn)
9.6 IT
9.6.1 Overview
9.6.2 IT Market, Revenue and Forecast to 2027 (US$ Mn)
10. Automation-as-a-Service Market Analysis – By Industry Vertical
10.1 Overview
10.2 Automation-as-a-Service Market Breakdown, by Industry Vertical, 2018 & 2027
10.3 BFSI
10.3.1 Overview
10.3.2 BFSI Market, Revenue and Forecast to 2027 (US$ Mn)
10.4 IT & Telecom
10.4.1 Overview
10.4.2 IT & Telecom Market, Revenue and Forecast to 2027 (US$ Mn)
10.5 Retail
10.5.1 Overview
10.5.2 Retail Market Forecast and Analysis
10.6 Healthcare & Life Sciences
10.6.1 Overview
10.6.2 Healthcare & Life Sciences Market, Revenue and Forecast to 2027 (US$ Mn)
10.7 Transportation & Logistics
10.7.1 Overview
10.7.2 Transportation & Logistics Market, Revenue and Forecast to 2027 (US$ Mn)
10.8 Government Agencies
10.8.1 Overview
10.8.2 Government Agencies Market, Revenue and Forecast to 2027 (US$ Mn)
10.9 Manufacturing
10.9.1 Overview
10.9.2 Manufacturing Market, Revenue and Forecast to 2027 (US$ Mn)
10.10 Others
10.10.1 Overview
10.10.2 Others Market Forecast and Analysis
11. Automation-as-a-Service Market – Geographic Analysis
11.1 Overview
11.2 North America Automation-as-a-Service Market Revenue and Forecast to 2027
11.2.1 Overview
11.2.2 North America Automation-as-a-Service Market Revenue and Forecast To 2027 (US$ Mn)
11.2.3 North America Automation-as-a-Service Market Breakdown, by Component
11.2.4 North America Automation-as-a-Service Market Breakdown, by Deployment Model
11.2.5 North America Automation-as-a-Service Market Breakdown, by Business Function
11.2.6 North America Automation-as-a-Service Market Breakdown, by Business Function, 2018 & 2027 (%)
11.2.7 North America Automation-as-a-Service Market Breakdown, by Industry Vertical
11.2.8 North America Automation-as-a-Service Market Breakdown, by Country
11.2.8.1 US Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
11.2.8.1.1 US Automation-as-a-Service Market Breakdown, by Component
11.2.8.1.2 US Automation-as-a-Service Market Breakdown, by Deployment Model
11.2.8.1.3 US Automation-as-a-Service Market Breakdown, by Business Function
11.2.8.1.4 US Automation-as-a-Service Market Breakdown, by Industry Vertical
11.2.8.2 Canada Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
11.2.8.2.1 Canada Automation-as-a-Service Market Breakdown, by Component
11.2.8.2.2 Canada Automation-as-a-Service Market Breakdown, by Deployment Model
11.2.8.2.3 Canada Automation-as-a-Service Market Breakdown, by Business Function
11.2.8.2.4 Canada Automation-as-a-Service Market Breakdown, by Industry Vertical
11.2.8.3 Mexico Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
11.2.8.3.1 Mexico Automation-as-a-Service Market Breakdown, by Component
11.2.8.3.2 Mexico Automation-as-a-Service Market Breakdown, by Deployment Model
11.2.8.3.3 Mexico Automation-as-a-Service Market Breakdown, by Business Function
11.2.8.3.4 Mexico Automation-as-a-Service Market Breakdown, by Industry Vertical
11.3 Europe Automation-as-a-Service Market Revenue and Forecast to 2027
11.3.1 Overview
11.3.2 Europe Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
11.3.3 Europe Automation-as-a-Service Market Breakdown, by Component
11.3.4 Europe Automation-as-a-Service Market Breakdown, by Deployment Model
11.3.5 Europe Automation-as-a-Service Market Breakdown, by Business Function
11.3.6 Europe Automation-as-a-Service Market Breakdown, by Industry Vertical
11.3.7 Europe Automation-as-a-Service Market Breakdown, by Country
11.3.7.1 Germany Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
11.3.7.1.1 Germany Automation-as-a-Service Market Breakdown, by Component
11.3.7.1.2 Germany Automation-as-a-Service Market Breakdown, by Deployment Model
11.3.7.1.3 Germany Automation-as-a-Service Market Breakdown, by Business Function
11.3.7.1.4 Germany Automation-as-a-Service Market Breakdown, by Industry Vertical
11.3.7.2 France Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
11.3.7.2.1 France Automation-as-a-Service Market Breakdown, by Component
11.3.7.2.2 France Automation-as-a-Service Market Breakdown, by Deployment Model
11.3.7.2.3 France Automation-as-a-Service Market Breakdown, by Business Function
11.3.7.2.4 France Automation-as-a-Service Market Breakdown, by Industry Vertical
11.3.7.3 Italy Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
11.3.7.3.1 Italy Automation-as-a-Service Market Breakdown, by Component
11.3.7.3.2 Italy Automation-as-a-Service Market Breakdown, by Deployment Model
11.3.7.3.3 Italy Automation-as-a-Service Market Breakdown, by Business Function
11.3.7.3.4 Italy Automation-as-a-Service Market Breakdown, by Industry Vertical
11.3.7.4 UK Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
11.3.7.4.1 UK Automation-as-a-Service Market Breakdown, by Component
11.3.7.4.2 UK Automation-as-a-Service Market Breakdown, by Deployment Model
11.3.7.4.3 UK Automation-as-a-Service Market Breakdown, by Business Function
11.3.7.4.4 UK Automation-as-a-Service Market Breakdown, by Industry Vertical
11.3.7.5 Russia Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
11.3.7.5.1 Russia Automation-as-a-Service Market Breakdown, by Component
11.3.7.5.2 Russia Automation-as-a-Service Market Breakdown, by Deployment Model
11.3.7.5.3 Russia Automation-as-a-Service Market Breakdown, by Business Function
11.3.7.5.4 Russia Automation-as-a-Service Market Breakdown, by Industry Vertical
11.3.7.6 Rest of Europe Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
11.3.7.6.1 Rest of Europe Automation-as-a-Service Market Breakdown, by Component
11.3.7.6.2 Rest of Europe Automation-as-a-Service Market Breakdown, by Deployment Model
11.3.7.6.3 Rest of Europe Automation-as-a-Service Market Breakdown, by Business Function
11.3.7.6.4 Rest of Europe Automation-as-a-Service Market Breakdown, by Industry Vertical
11.4 APAC Automation-as-a-Service Market Revenue and Forecast to 2027
11.4.1 Overview
11.4.2 APAC Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
11.4.3 APAC Automation-as-a-Service Market Breakdown, by Component
11.4.4 APAC Automation-as-a-Service Market Breakdown, by Deployment Model
11.4.5 APAC Automation-as-a-Service Market Breakdown, by Business Function
11.4.6 APAC Automation-as-a-Service Market Breakdown, by Industry Vertical
11.4.7 APAC Automation-as-a-Service Market Breakdown, by Country
11.4.7.1 China Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
11.4.7.1.1 China Automation-as-a-Service Market Breakdown, by Component
11.4.7.1.2 China Automation-as-a-Service Market Breakdown, by Deployment Model
11.4.7.1.3 China Automation-as-a-Service Market Breakdown, by Business Function
11.4.7.1.4 China Automation-as-a-Service Market Breakdown, by Industry Vertical
11.4.7.2 Japan Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
11.4.7.2.1 Japan Automation-as-a-Service Market Breakdown, by Component
11.4.7.2.2 Japan Automation-as-a-Service Market Breakdown, by Deployment Model
11.4.7.2.3 Japan Automation-as-a-Service Market Breakdown, by Business Function
11.4.7.2.4 Japan Automation-as-a-Service Market Breakdown, by Industry Vertical
11.4.7.3 India Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
11.4.7.3.1 India Automation-as-a-Service Market Breakdown, by Component
11.4.7.3.2 India Automation-as-a-Service Market Breakdown, by Deployment Model
11.4.7.3.3 India Automation-as-a-Service Market Breakdown, by Business Function
11.4.7.3.4 India Automation-as-a-Service Market Breakdown, by Industry Vertical
11.4.7.4 South Korea Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
11.4.7.4.1 South Korea Automation-as-a-Service Market Breakdown, by Component
11.4.7.4.2 South Korea Automation-as-a-Service Market Breakdown, by Deployment Model
11.4.7.4.3 South Korea Automation-as-a-Service Market Breakdown, by Business Function
11.4.7.4.4 South Korea Automation-as-a-Service Market Breakdown, by Industry Vertical
11.4.7.5 Australia Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
11.4.7.5.1 Australia Automation-as-a-Service Market Breakdown, by Component
11.4.7.5.2 Australia Automation-as-a-Service Market Breakdown, by Deployment Model
11.4.7.5.3 Australia Automation-as-a-Service Market Breakdown, by Business Function
11.4.7.5.4 Australia Automation-as-a-Service Market Breakdown, by Industry Vertical
11.4.7.6 Rest of APAC Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
11.4.7.6.1 Rest of APAC Automation-as-a-Service Market Breakdown, by Component
11.4.7.6.2 Rest of APAC Automation-as-a-Service Market Breakdown, by Deployment Model
11.4.7.6.3 Rest of APAC Automation-as-a-Service Market Breakdown, by Business Function
11.4.7.6.4 Rest of APAC Automation-as-a-Service Market Breakdown, by Industry Vertical
11.5 MEA Automation-as-a-Service Market Revenue and Forecast to 2027
11.5.1 Overview
11.5.2 MEA Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
11.5.3 MEA Automation-as-a-Service Market Breakdown, by Component
11.5.4 MEA Automation-as-a-Service Market Breakdown, by Deployment Model
11.5.5 MEA Automation-as-a-Service Market Breakdown, by Business Function
11.5.6 MEA Automation-as-a-Service Market Breakdown, by Industry Vertical
11.5.7 MEA Automation-as-a-Service Market Breakdown, by Country
11.5.7.1 UAE Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
11.5.7.1.1 UAE Automation-as-a-Service Market Breakdown, by Component
11.5.7.1.2 UAE Automation-as-a-Service Market Breakdown, by Deployment Model
11.5.7.1.3 UAE Automation-as-a-Service Market Breakdown, by Business Function
11.5.7.1.4 UAE Automation-as-a-Service Market Breakdown, by Industry Vertical
11.5.7.2 Saudi Arabia Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
11.5.7.2.1 Saudi Arabia Automation-as-a-Service Market Breakdown, by Component
11.5.7.2.2 Saudi Arabia Automation-as-a-Service Market Breakdown, by Deployment Model
11.5.7.2.3 Saudi Arabia Automation-as-a-Service Market Breakdown, by Business Function
11.5.7.2.4 Saudi Arabia Automation-as-a-Service Market Breakdown, by Industry Vertical
11.5.7.3 South Africa Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
11.5.7.3.1 South Africa Automation-as-a-Service Market Breakdown, by Component
11.5.7.3.2 South Africa Automation-as-a-Service Market Breakdown, by Deployment Model
11.5.7.3.3 South Africa Automation-as-a-Service Market Breakdown, by Business Function
11.5.7.3.4 South Africa Automation-as-a-Service Market Breakdown, by Industry Vertical
11.5.7.4 Rest of MEA Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
11.5.7.4.1 Rest of MEA Automation-as-a-Service Market Breakdown, by Component
11.5.7.4.2 Rest of MEA Automation-as-a-Service Market Breakdown, by Deployment Model
11.5.7.4.3 Rest of MEA Automation-as-a-Service Market Breakdown, by Business Function
11.5.7.4.4 Rest of MEA Automation-as-a-Service Market Breakdown, by Industry Vertical
11.6 SAM Automation-as-a-Service Market Revenue and Forecast To 2027
11.6.1 Overview
11.6.2 SAM Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
11.6.3 SAM Automation-as-a-Service Market Breakdown, by Component
11.6.4 SAM Automation-as-a-Service Market Breakdown, by Deployment Model
11.6.5 SAM Automation-as-a-Service Market Breakdown, by Business Function
11.6.6 SAM Automation-as-a-Service Market Breakdown, by Industry Vertical
11.6.7 SAM Automation-as-a-Service Market Breakdown, by Country
11.6.7.1 Brazil Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
11.6.7.1.1 Brazil Automation-as-a-Service Market Breakdown, by Component
11.6.7.1.2 Brazil Automation-as-a-Service Market Breakdown, by Deployment Model
11.6.7.1.3 Brazil Automation-as-a-Service Market Breakdown, by Business Function
11.6.7.1.4 Brazil Automation-as-a-Service Market Breakdown, by Industry Vertical
11.6.7.2 Argentina Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
11.6.7.2.1 Argentina Automation-as-a-Service Market Breakdown, by Component
11.6.7.2.2 Argentina Automation-as-a-Service Market Breakdown, by Deployment Model
11.6.7.2.3 Argentina Automation-as-a-Service Market Breakdown, by Business Function
11.6.7.2.4 Argentina Automation-as-a-Service Market Breakdown, by Industry Vertical
11.6.7.3 Rest of SAM Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
11.6.7.3.1 Rest of SAM Automation-as-a-Service Market Breakdown, by Component
11.6.7.3.2 Rest of SAM Automation-as-a-Service Market Breakdown, by Deployment Model
11.6.7.3.3 Rest of SAM Automation-as-a-Service Market Breakdown, by Business Function
11.6.7.3.4 Rest of SAM Automation-as-a-Service Market Breakdown, by Industry Vertical
12. Global Automation-as-a-Service Market-Industry Landscape
12.1 Overview
12.2 Market Initiative
12.3 Merger and Acquisition
12.4 New Development
13. Company Profiles
13.1 Accenture
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Automation Anywhere, Inc.
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Blue Prism Group
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 HCL Technologies
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Hewlett Packard Enterprise Development LP (HPE)
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 IBM Corporation
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Microsoft Corporation
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 NICE Ltd.
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Pegasystems Inc.
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 UiPath
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Glossary of Terms
LIST OF TABLES
Table 1. Global Automation-as-a-Service Market, Revenue and Forecast to 2027 (US$ Mn)
Table 2. Global Automation-as-a-Service Market Revenue and Forecast To 2027, By Geography (US$ Mn)
Table 3. North America Automation-as-a-Service Market Revenue and Forecast to 2027 – by Component (US$ Mn)
Table 4. North America Automation-as-a-Service Market Revenue and Forecast to 2027 – by Deployment Model (US$ Mn)
Table 5. North America Automation-as-a-Service Market Revenue and Forecast to 2027 – by Business Function (US$ Mn)
Table 6. North America Automation-as-a-Service Market Revenue and Forecast to 2027 – by Industry Vertical (US$ Mn)
Table 7. US Automation-as-a-Service Market Revenue and Forecast to 2027 – by Component (US$ Mn)
Table 8. US Automation-as-a-Service Market Revenue and Forecast to 2027 – by Deployment Model (US$ Mn)
Table 9. US Automation-as-a-Service Market Revenue and Forecast to 2027 – by Business Function (US$ Mn)
Table 10. US Automation-as-a-Service Market Revenue and Forecast to 2027 – by Industry Vertical (US$ Mn)
Table 11. Canada Automation-as-a-Service Market Revenue and Forecast to 2027 – by Component (US$ Mn)
Table 12. Canada Automation-as-a-Service Market Revenue and Forecast to 2027 – by Deployment Model (US$ Mn)
Table 13. Canada Automation-as-a-Service Market Revenue and Forecast to 2027 – by Business Function (US$ Mn)
Table 14. Canada Automation-as-a-Service Market Revenue and Forecast to 2027 – by Industry Vertical (US$ Mn)
Table 15. Mexico Automation-as-a-Service Market Revenue and Forecast to 2027 – by Component (US$ Mn)
Table 16. Mexico Automation-as-a-Service Market Revenue and Forecast to 2027 – by Deployment Model (US$ Mn)
Table 17. Mexico Automation-as-a-Service Market Revenue and Forecast to 2027 – by Business Function (US$ Mn)
Table 18. Mexico Automation-as-a-Service Market Revenue and Forecast to 2027 – by Industry Vertical (US$ Mn)
Table 19. Europe Automation-as-a-Service Market Revenue and Forecast to 2027 – by Component (US$ Mn)
Table 20. Europe Automation-as-a-Service Market Revenue and Forecast to 2027 – by Deployment Model (US$ Mn)
Table 21. Europe Automation-as-a-Service Market Revenue and Forecast to 2027 – by Business Function (US$ Mn)
Table 22. Europe Automation-as-a-Service Market Revenue and Forecast to 2027 – by Industry Vertical (US$ Mn)
Table 23. Germany Automation-as-a-Service Market Revenue and Forecast to 2027 – by Component (US$ Mn)
Table 24. Germany Automation-as-a-Service Market Revenue and Forecast to 2027 – by Deployment Model (US$ Mn)
Table 25. Germany Automation-as-a-Service Market Revenue and Forecast to 2027 – by Business Function (US$ Mn)
Table 26. Germany Automation-as-a-Service Market Revenue and Forecast to 2027 – by Industry Vertical (US$ Mn)
Table 27. France Automation-as-a-Service Market Revenue and Forecast to 2027 – by Component (US$ Mn)
Table 28. France Automation-as-a-Service Market Revenue and Forecast to 2027 – by Deployment Model (US$ Mn)
Table 29. France Automation-as-a-Service Market Revenue and Forecast to 2027 – by Business Function (US$ Mn)
Table 30. France Automation-as-a-Service Market Revenue and Forecast to 2027 – by Industry Vertical (US$ Mn)
Table 31. Italy Automation-as-a-Service Market Revenue and Forecast to 2027 – by Component (US$ Mn)
Table 32. Italy Automation-as-a-Service Market Revenue and Forecast to 2027 – by Deployment Model (US$ Mn)
Table 33. Italy Automation-as-a-Service Market Revenue and Forecast to 2027 – by Business Function (US$ Mn)
Table 34. Italy Automation-as-a-Service Market Revenue and Forecast to 2027 – by Industry Vertical (US$ Mn)
Table 35. UK Automation-as-a-Service Market Revenue and Forecast to 2027 – by Component (US$ Mn)
Table 36. UK Automation-as-a-Service Market Revenue and Forecast to 2027 – by Deployment Model (US$ Mn)
Table 37. UK Automation-as-a-Service Market Revenue and Forecast to 2027 – by Business Function (US$ Mn)
Table 38. UK Automation-as-a-Service Market Revenue and Forecast to 2027 – by Industry Vertical (US$ Mn)
Table 39. Russia Automation-as-a-Service Market Revenue and Forecast to 2027 – by Component (US$ Mn)
Table 40. Russia Automation-as-a-Service Market Revenue and Forecast to 2027 – by Deployment Model (US$ Mn)
Table 41. Russia Automation-as-a-Service Market Revenue and Forecast to 2027 – by Business Function (US$ Mn)
Table 42. Russia Automation-as-a-Service Market Revenue and Forecast to 2027 – by Industry Vertical (US$ Mn)
Table 43. Rest of Europe Automation-as-a-Service Market Revenue and Forecast to 2027 – by Component (US$ Mn)
Table 44. Rest of Europe Automation-as-a-Service Market Revenue and Forecast to 2027 – by Deployment Model (US$ Mn)
Table 45. Rest of Europe Automation-as-a-Service Market Revenue and Forecast to 2027 – by Business Function (US$ Mn)
Table 46. Rest of Europe Automation-as-a-Service Market Revenue and Forecast to 2027 – by Industry Vertical (US$ Mn)
Table 47. APAC Automation-as-a-Service Market Revenue and Forecast to 2027 – by Component (US$ Mn)
Table 48. APAC Automation-as-a-Service Market Revenue and Forecast to 2027 – by Deployment Model (US$ Mn)
Table 49. APAC Automation-as-a-Service Market Revenue and Forecast to 2027 – by Business Function (US$ Mn)
Table 50. APAC Automation-as-a-Service Market Revenue and Forecast to 2027 – by Industry Vertical (US$ Mn)
Table 51. China Automation-as-a-Service Market Revenue and Forecast to 2027 – by Component (US$ Mn)
Table 52. China Automation-as-a-Service Market Revenue and Forecast to 2027 – by Deployment Model (US$ Mn)
Table 53. China Automation-as-a-Service Market Revenue and Forecast to 2027 – by Business Function (US$ Mn)
Table 54. China Automation-as-a-Service Market Revenue and Forecast to 2027 – by Industry Vertical (US$ Mn)
Table 55. Japan Automation-as-a-Service Market Revenue and Forecast to 2027 – by Component (US$ Mn)
Table 56. Japan Automation-as-a-Service Market Revenue and Forecast to 2027 – by Deployment Model (US$ Mn)
Table 57. Japan Automation-as-a-Service Market Revenue and Forecast to 2027 – by Business Function (US$ Mn)
Table 58. Japan Automation-as-a-Service Market Revenue and Forecast to 2027 – by Industry Vertical (US$ Mn)
Table 59. India Automation-as-a-Service Market Revenue and Forecast to 2027 – by Component (US$ Mn)
Table 60. India Automation-as-a-Service Market Revenue and Forecast to 2027 – by Deployment Model (US$ Mn)
Table 61. India Automation-as-a-Service Market Revenue and Forecast to 2027 – by Business Function (US$ Mn)
Table 62. India Automation-as-a-Service Market Revenue and Forecast to 2027 – by Industry Vertical (US$ Mn)
Table 63. South Korea Automation-as-a-Service Market Revenue and Forecast to 2027 – by Component (US$ Mn)
Table 64. South Korea Automation-as-a-Service Market Revenue and Forecast to 2027 – by Deployment Model (US$ Mn)
Table 65. South Korea Automation-as-a-Service Market Revenue and Forecast to 2027 – by Business Function (US$ Mn)
Table 66. South Korea Automation-as-a-Service Market Revenue and Forecast to 2027 – by Industry Vertical (US$ Mn)
Table 67. Australia Automation-as-a-Service Market Revenue and Forecast to 2027 – by Component (US$ Mn)
Table 68. Australia Automation-as-a-Service Market Revenue and Forecast to 2027 – by Deployment Model (US$ Mn)
Table 69. Australia Automation-as-a-Service Market Revenue and Forecast to 2027 – by Business Function (US$ Mn)
Table 70. Australia Automation-as-a-Service Market Revenue and Forecast to 2027 – by Industry Vertical (US$ Mn)
Table 71. Rest of APAC Automation-as-a-Service Market Revenue and Forecast to 2027 – by Component (US$ Mn)
Table 72. Rest of APAC Automation-as-a-Service Market Revenue and Forecast to 2027 – by Deployment Model (US$ Mn)
Table 73. Rest of APAC Automation-as-a-Service Market Revenue and Forecast to 2027 – by Business Function (US$ Mn)
Table 74. Rest of APAC Automation-as-a-Service Market Revenue and Forecast to 2027 – by Industry Vertical (US$ Mn)
Table 75. MEA Automation-as-a-Service Market Revenue and Forecast to 2027 – by Component (US$ Mn)
Table 76. MEA Automation-as-a-Service Market Revenue and Forecast to 2027 – by Deployment Model (US$ Mn)
Table 77. MEA Automation-as-a-Service Market Revenue and Forecast to 2027 – by Business Function (US$ Mn)
Table 78. MEA Automation-as-a-Service Market Revenue and Forecast to 2027 – by Industry Vertical (US$ Mn)
Table 79. UAE Automation-as-a-Service Market Revenue and Forecast to 2027 – by Component (US$ Mn)
Table 80. UAE Automation-as-a-Service Market Revenue and Forecast to 2027 – by Deployment Model (US$ Mn)
Table 81. UAE Automation-as-a-Service Market Revenue and Forecast to 2027 – by Business Function (US$ Mn)
Table 82. UAE Automation-as-a-Service Market Revenue and Forecast to 2027 – by Industry Vertical (US$ Mn)
Table 83. Saudi Arabia Automation-as-a-Service Market Revenue and Forecast to 2027 – by Component (US$ Mn)
Table 84. Saudi Arabia Automation-as-a-Service Market Revenue and Forecast to 2027 – by Deployment Model (US$ Mn)
Table 85. Saudi Arabia Automation-as-a-Service Market Revenue and Forecast to 2027 – by Business Function (US$ Mn)
Table 86. Saudi Arabia Automation-as-a-Service Market Revenue and Forecast to 2027 – by Industry Vertical (US$ Mn)
Table 87. South Africa Automation-as-a-Service Market Revenue and Forecast to 2027 – by Component (US$ Mn)
Table 88. South Africa Automation-as-a-Service Market Revenue and Forecast to 2027 – by Deployment Model (US$ Mn)
Table 89. South Africa Automation-as-a-Service Market Revenue and Forecast to 2027 – by Business Function (US$ Mn)
Table 90. South Africa Automation-as-a-Service Market Revenue and Forecast to 2027 – by Industry Vertical (US$ Mn)
Table 91. Rest of MEA Automation-as-a-Service Market Revenue and Forecast to 2027 – by Component (US$ Mn)
Table 92. Rest of MEA Automation-as-a-Service Market Revenue and Forecast to 2027 – by Deployment Model (US$ Mn)
Table 93. Rest of MEA Automation-as-a-Service Market Revenue and Forecast to 2027 – by Business Function (US$ Mn)
Table 94. Rest of MEA Automation-as-a-Service Market Revenue and Forecast to 2027 – by Industry Vertical (US$ Mn)
Table 95. SAM Automation-as-a-Service Market Revenue and Forecast to 2027 – by Component (US$ Mn)
Table 96. SAM Automation-as-a-Service Market Revenue and Forecast to 2027 – by Deployment Model (US$ Mn)
Table 97. SAM Automation-as-a-Service Market Revenue and Forecast to 2027 – by Business Function (US$ Mn)
Table 98. SAM Automation-as-a-Service Market Revenue and Forecast to 2027 – by Industry Vertical (US$ Mn)
Table 99. Brazil Automation-as-a-Service Market Revenue and Forecast to 2027 – by Component (US$ Mn)
Table 100. Brazil Automation-as-a-Service Market Revenue and Forecast to 2027 – by Deployment Model (US$ Mn)
Table 101. Brazil Automation-as-a-Service Market Revenue and Forecast to 2027 – by Business Function (US$ Mn)
Table 102. Brazil Automation-as-a-Service Market Revenue and Forecast to 2027 – by Industry Vertical (US$ Mn)
Table 103. Argentina Automation-as-a-Service Market Revenue and Forecast to 2027 – by Component (US$ Mn)
Table 104. Argentina Automation-as-a-Service Market Revenue and Forecast to 2027 – by Deployment Model (US$ Mn)
Table 105. Argentina Automation-as-a-Service Market Revenue and Forecast to 2027 – by Business Function (US$ Mn)
Table 106. Argentina Automation-as-a-Service Market Revenue and Forecast to 2027 – by Industry Vertical (US$ Mn)
Table 107. Rest of SAM Automation-as-a-Service Market Revenue and Forecast to 2027 – by Component (US$ Mn)
Table 108. Rest of SAM Automation-as-a-Service Market Revenue and Forecast to 2027 – by Deployment Model (US$ Mn)
Table 109. Rest of SAM Automation-as-a-Service Market Revenue and Forecast to 2027 – by Business Function (US$ Mn)
Table 110. Rest of SAM Automation-as-a-Service Market Revenue and Forecast to 2027 – by Industry Vertical (US$ Mn)
Table 111. Glossary of Term: Automation-as-a-Service Market
LIST OF FIGURES
Figure 1. Automation-as-a-Service Market Segmentation
Figure 2. Automation-as-a-Service Market Segmentation – By Geography
Figure 3. Automation-as-a-Service Market Overview
Figure 4. North America to Dominate the Market Throughout the Forecast Period
Figure 5. Finance & Operations held the Largest Market Share in 2018
Figure 6. Automation-as-a-Service Industry Landscape
Figure 7. Automation-as-a-Service Market Ecosystem Analysis
Figure 8. Expert Opinions
Figure 9. North America – PEST Analysis
Figure 10. Europe – PEST Analysis
Figure 11. Asia Pacific – PEST Analysis
Figure 12. Middle East & Africa Pest Analysis
Figure 13. South America PEST Analysis
Figure 14. Automation-as-a-Service Market Impact Analysis of Drivers and Restraints
Figure 15. Global Automation-as-a-Service Market
Figure 16. Global Automation-as-a-Service Market Forecast and Analysis, (US$ Mn)
Figure 17. Automation-as-a-Service Market Breakdown, by Component, 2018 & 2027 (%)
Figure 18. Global Solution Market, Revenue and Forecast to 2027 (US$ Mn)
Figure 19. Global Service Market, Revenue and Forecast to 2027 (US$ Mn)
Figure 20. Automation-as-a-Service Market Breakdown, by Deployment Model, 2018 & 2027 (%)
Figure 21. Global On-Premise Market, Revenue and Forecast to 2027 (US$ Mn)
Figure 22. Global Cloud Market, Revenue and Forecast to 2027 (US$ Mn)
Figure 23. Automation-as-a-Service Market Breakdown, by Business Function, 2018 & 2027 (%)
Figure 24. Global Sales & Marketing Market, Revenue and Forecast to 2027 (US$ Mn)
Figure 25. Global Finance & Operations Market, Revenue and Forecast to 2027 (US$ Mn)
Figure 26. Global Human Resources Market, Revenue and Forecast to 2027 (US$ Mn)
Figure 27. Global IT Market, Revenue and Forecast to 2027 (US$ Mn)
Figure 28. Automation-as-a-Service Market Breakdown, by Industry Vertical, 2018 & 2027 (%)
Figure 29. Global BFSI Market, Revenue and Forecast to 2027 (US$ Mn)
Figure 30. Global IT & Telecom Market, Revenue and Forecast to 2027 (US$ Mn)
Figure 31. Global Retail Market Revenue And Forecasts To 2027(US$ Mn)
Figure 32. Global Healthcare & Life Sciences Market, Revenue and Forecast to 2027 (US$ Mn)
Figure 33. Global Transportation & Logistics Market, Revenue and Forecast to 2027 (US$ Mn)
Figure 34. Global Government Agencies Market, Revenue and Forecast to 2027 (US$ Mn)
Figure 35. Global Manufacturing Market, Revenue and Forecast to 2027 (US$ Mn)
Figure 36. Global Others Market Revenue And Forecasts To 2027(US$ Mn)
Figure 37. Global Automation-as-a-Service Market Breakdown, by Region, 2018 & 2027 (% Share)
Figure 38. North America Automation-as-a-Service Market Revenue and Forecast To 2027 (US$ Mn)
Figure 39. North America Automation-as-a-Service Market Breakdown, by Component, 2018 & 2027 (% Share)
Figure 40. North America Automation-as-a-Service Market Breakdown, by Deployment Model, 2018 & 2027 (%)
Figure 41. North America Automation-as-a-Service Market Breakdown, by Industry Vertical, 2018 & 2027 (%)
Figure 42. North America Automation-as-a-Service Market Breakdown, by Country, 2018 & 2027(%)
Figure 43. US Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
Figure 44. Canada Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
Figure 45. Mexico Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
Figure 46. Europe Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
Figure 47. Europe Automation-as-a-Service Market Breakdown, by Component, 2018 & 2027 (% Share)
Figure 48. Europe Automation-as-a-Service Market Breakdown, by Deployment Model, 2018 & 2027 (% Share)
Figure 49. Europe Automation-as-a-Service Market Breakdown, by Business Function, 2018 & 2027 (% Share)
Figure 50. Europe Automation-as-a-Service Market Breakdown, by Industry Vertical, 2018 & 2027 (% Share)
Figure 51. Europe Automation-as-a-Service Market Breakdown, by Country, 2018 & 2027(%)
Figure 52. Germany Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
Figure 53. France Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
Figure 54. Italy Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
Figure 55. UK Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
Figure 56. Russia Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
Figure 57. Rest of Europe Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
Figure 58. APAC Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
Figure 59. APAC Automation-as-a-Service Market Breakdown, by Component, 2018 & 2027 (%)
Figure 60. APAC Automation-as-a-Service Market Breakdown, by Deployment Model, 2018 & 2027 (%)
Figure 61. APAC Automation-as-a-Service Market Breakdown, by Business Function, 2018 & 2027 (%)
Figure 62. APAC Automation-as-a-Service Market Breakdown, by Industry Vertical, 2018 & 2027 (%)
Figure 63. APAC Automation-as-a-Service Market Breakdown, by Country, 2018 & 2027(%)
Figure 64. China Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
Figure 65. Japan Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
Figure 66. India Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
Figure 67. South Korea Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
Figure 68. Australia Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
Figure 69. Rest of APAC Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
Figure 70. MEA Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
Figure 71. MEA Automation-as-a-Service Market Breakdown, by Component, 2018 & 2027 (% Share)
Figure 72. MEA Automation-as-a-Service Market Breakdown, by Deployment Model, 2018 & 2027 (%)
Figure 73. MEA Automation-as-a-Service Market Breakdown, by Business Function, 2018 & 2027 (%)
Figure 74. MEA Automation-as-a-Service Market Breakdown, by Industry Vertical, 2018 & 2027 (%)
Figure 75. MEA Automation-as-a-Service Market Breakdown, by Country, 2018 & 2027 (% Share)
Figure 76. UAE Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
Figure 77. Saudi Arabia Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
Figure 78. South Africa Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
Figure 79. Rest of MEA Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
Figure 80. SAM Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
Figure 81. SAM Automation-as-a-Service Market Breakdown, by Component, 2018 & 2027 (%)
Figure 82. SAM Automation-as-a-Service Market Breakdown, by Deployment Model, 2018 & 2027 (%)
Figure 83. SAM Automation-as-a-Service Market Breakdown, by Business Function, 2018 & 2027 (%)
Figure 84. SAM Automation-as-a-Service Market Breakdown, by Industry Vertical, 2018 & 2027 (%)
Figure 85. SAM Automation-as-a-Service Market Breakdown, by Country, 2018 & 2027(%)
Figure 86. Brazil Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
Figure 87. Argentina Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
Figure 88. Rest of SAM Automation-as-a-Service Market Revenue and Forecast to 2027 (US$ Mn)
The List of Companies - Automation-as-a-Service Market
- Accenture PLC
- Automation Anywhere, Inc.
- Blue Prism Group plc
- HCL Technologies Limited
- Hewlett Packard Enterprise
- IBM Corporation
- Microsoft Corporation
- NICE Ltd.
- Pegasystems Inc
- UiPath
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- The key findings and recommendations highlight crucial progressive industry trends in the global automation-as-a-service market, thereby allowing players across the value chain to develop effective long-term strategies.
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- Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution.
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