Gluten Free Food Market Growth, Trends, and Forecast by 2031

The gluten free food market is expected to register a CAGR of 8% during 2023–2031. The gluten free food market is growing due to increasing health consciousness and dietary trends.

Gluten Free Food Market Analysis

High availability of gluten-free products has made it easy for customers to identify and access these products in the marketplace. Advancement of food technology has further contributed to the increasing popularity of gluten-free food as it has improved the taste and quality of these foods making them more desirable for the market. Since gluten-free food is perceived to be healthier than food contains non-gluten content, consumers with gluten-related disorders such as celiac diseases contribute to the sales of this food. Moreover, other dietary trends such as paleolithic diet and ketogenic diet have contributed to the increase in gluten-free food market.

Gluten Free Food Market Overview

Ready-to-eat gluten-free products and the growing availability of gluten-free choices in restaurants and grocery stores facilitate the implementation of a gluten-free diet, thus pushing market expansion. The FDA and other authorities strive to create standards for the gluten-free label claim. This allows consumers to make informed dietary choices by actually trusting that the food samples they buy are indeed gluten-free, and that the claims on the food label are true.

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Gluten Free Food Market: Strategic Insights

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Gluten Free Food Market Drivers and Opportunities

Growing Number of Consumers with Celiac Disease to Favor the Market

The rising prevalence of celiac disease is emerging as a significant catalyst for the expansion of the gluten-free food market globally. Celiac disease is an autoimmune disorder triggered by the ingestion of gluten, a protein found in wheat, barley, and rye, which causes damage to the small intestinal lining. This condition manifests through a wide range of symptoms, including gastrointestinal discomfort, nutrient malabsorption, and other systemic complications. As awareness and diagnostic capabilities improve worldwide, the number of individuals identified with celiac disease is steadily increasing, thereby expanding the consumer base for gluten-free products. For those diagnosed with celiac disease, strict adherence to a gluten-free diet remains the only effective management strategy to prevent severe health consequences. The inability to consume gluten without adverse effects has led to a surge in demand for foods that are certified gluten-free, safe, and nutritionally adequate. This dynamic has driven food manufacturers to innovate and diversify their product offerings, resulting in a broader range of gluten-free alternatives that cater not only to medical needs but also to lifestyle choices. Moreover, growing consumer interest in gluten-free diets—sometimes motivated by perceived health benefits beyond celiac disease—has contributed to the mainstream adoption of gluten-free products. This broader appeal has encouraged retailers and producers to expand distribution channels and invest in research and development to improve taste, texture, and nutritional profiles of gluten-free foods. In addition, regulatory frameworks mandating clear gluten-free labeling have enhanced consumer confidence, making it easier for individuals with celiac disease to identify safe products. This transparency has further reinforced market growth by facilitating informed purchase decisions. Advancements in diagnostic tools, increasing healthcare awareness campaigns, and continuous product innovation are expected to sustain the growth momentum of the gluten-free food sector. The market is projected to witness robust expansion as it adapts to the rising number of diagnosed celiac patients and the evolving preferences of health-conscious consumers.

Increasing Demand for Organic Gluten Free Food

The rising trend in the demand for organic gluten free food is evaluated for some reasons such as growing consumer awareness for healthy food products such as natural, organic and gluten free products. As organic foods are free from synthetic pesticides, hormones, and genetically modified organisms (GMOs), organic foods are preferred by health-conscious people. To meet the rising demand of the consumers, the companies have come up with organic gluten-free alternatives in various categories of foodstuffs. Key market players launch organic gluten-free bread to meet the needs of organic food seekers who prefer natural foods, organic foods and gluten-free products.

Gluten Free Food Market Segmentation Analysis

Key segments that contributed to the derivation of the gluten free food market analysis are product type and distribution channel.

• Based on product type, the gluten free food market is divided into bakery products, confectionery bars, pasta and noodles, breakfast cereals, snacks, RTE and RTC meals, and others.
• By distribution channel, the market is divided into supermarkets and hypermarkets, specialty stores, online retail, and others.

Gluten Free Food Market Share Analysis by Geography

Gluten free food market report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia Pacific, Middle East & Africa, and South and Central America. Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering gluten free food market dynamics such as drivers, trends, and opportunities that are impacting the markets at the regional level. Also, the report covers Porter’s Five Forces analysis, which involves the study of major factors that influence the gluten free food market in these regions.

Gluten Free Food Market Regional Insights

The regional trends and factors influencing the Gluten Free Food Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Gluten Free Food Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Gluten Free Food Market Report Scope

Gluten Free Food Market Players Density: Understanding Its Impact on Business Dynamics

The Gluten Free Food Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Gluten Free Food Market are:

1. Kinnikinnick Foods
2. Schar
3. Canyon Bakehouse
4. Bobs Red Mill
5. Newmans Own Organics
6. Annies

Disclaimer: The companies listed above are not ranked in any particular order.

Gluten Free Food Market News and Recent Developments

The gluten free food market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the gluten free food market are listed below:

• Glanbia Ireland, the largest buyer of Irish grains has expanded their oat portfolio to include OatStandingTM Hydrolysed Oat Flour, which can help manufacturers meet demand for gluten free, natural and functional oat products. (Source: Glanbia plc, Press Release, Jan 2021)
• GOODLES launches long-awaited gluten-free mac and cheese line. (Source: Goodles, Press Release, Feb 2024)

Gluten Free Food Market Report Coverage and Deliverables

The “Gluten Free Food Market Size and Forecast (2021–2031)” provides a detailed analysis of the market covering below areas:

• Gluten free Food market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Gluten free Food market trends as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed Porter’s Five Forces and SWOT analysis
• Gluten free Food market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developmentsIndustry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the gluten free food market
• Detailed company profiles