Location-based Entertainment Market Key Companies and SWOT Analysis by 2031
Historic Data: 2021-2022 | Base Year: 2023 | Forecast Period: 2024-2031Location-based Entertainment Market Size and Forecast (2021 - 2031), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Application (Packaging & Labels, Tactile Graphics, and Secure Documentation) and End User (Braille Users, Industrial, and Government & Defense), and Geography
- Report Date : Oct 2025
- Report Code : TIPRE00013875
- Category : Technology, Media and Telecommunications
- Status : Data Released
- Available Report Formats :
- No. of Pages : 150
AI overview of Location-based Entertainment Market
The Location-based Entertainment Market is poised for significant growth, projected to expand from a market size of US$ 1.88 billion in 2023 to US$ 4.98 billion by 2031, reflecting a robust CAGR of 12.9% during the forecast period of 2024-2031. This market encompasses various segments, including hardware and software components, and caters to end-users such as amusement parks and arcade studios. A key driver of this growth is the rising popularity of immersive experiences, which is expected to shape future trends in the industry. Additionally, the integration of advanced technologies, such as next-generation laser tags, presents exciting opportunities for innovation within the Location-based Entertainment Market. This report provides a comprehensive analysis of market trends and forecasts, highlighting the evolving landscape of entertainment.
The location-based entertainment market size is projected to reach US$ 4.98 billion by 2031 from US$ 1.88 billion in 2023. The market is expected to register a CAGR of 12.9% during 2023–2031. The increasing popularity of 360-degree VR-based games and a mix of AR and VR technology with 3D projection mapping are likely to remain key trends and drivers in the market.
Location-Based Entertainment Market Analysis
The location-based entertainment market is experiencing significant growth globally. This growth is attributed to factors such as the rising popularity of 360-degree VR-based games and a mix of AR and VR technology with 3-D projection mapping. Moreover, the development and integration of advanced technology and tools and the advent of next-generation laser tags are anticipated to hold several opportunities in the market in the coming years.
Location-Based Entertainment Market Overview
Location-based entertainment (LBE) is a consumer-facing industry category that combines elements of hospitality, leisure and retail. As the name implies, location-based entertainment venues are physical destinations that consumers visit with the expectation of being entertained. These venues are designed to provide consumers with entertainment, education, and immersive experiences that they cannot get at home.
Customize This Report To Suit Your Requirement
You will get customization on any report - free of charge - including parts of this report, or country-level analysis, Excel Data pack, as well as avail great offers and discounts for start-ups & universities
Location-based Entertainment Market: Strategic Insights
- Get Top Key Market Trends of this report.This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.
You will get customization on any report - free of charge - including parts of this report, or country-level analysis, Excel Data pack, as well as avail great offers and discounts for start-ups & universities
Location-based Entertainment Market: Strategic Insights
- Get Top Key Market Trends of this report.This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.
Location-based Entertainment Market Drivers and Opportunities
Rising Popularity of 360° VR based Games to Favor Market
360-degree virtual reality (360° VR) represents a cutting-edge immersive technology that envelops users within a fully interactive environment, simulating the experience of being physically present at the center of a virtual scene. This technology enables users to explore content by simply looking around in any direction, offering a panoramic perspective that enhances engagement and realism. Compatible with a wide range of devices—from smartphones and tablets to specialized VR headsets—360° VR is rapidly transforming how users consume digital content across entertainment, education, and professional training sectors.
The gaming industry, in particular, is witnessing a significant surge in the adoption and development of 360° VR experiences. Developers are increasingly leveraging this technology to create highly immersive games that offer unprecedented levels of interactivity and freedom of movement. A notable example occurred in March 2024, when Virtuix, a pioneering company in the VR space, unveiled a portfolio of 35 new launch titles designed specifically for its Omni One system. The Omni One is distinguished by its proprietary 360-degree treadmill, which allows players to physically walk, run, and navigate within the virtual environment. This hardware innovation facilitates full-body engagement, elevating the realism and immersion beyond what traditional VR setups offer.
The growing availability of such sophisticated hardware and the expanding library of compatible content are key drivers propelling the 360° VR gaming market forward. Consumers are increasingly seeking more authentic and interactive entertainment options, and 360° VR meets this demand by delivering experiences that closely mimic real-world movement and spatial awareness. Furthermore, the rise in affordable VR headsets and improvements in content quality are reducing entry barriers, allowing a broader demographic to access and enjoy these immersive experiences.
From a market perspective, the convergence of technological advancements, user demand, and content innovation creates fertile ground for growth. Industry analysts project robust expansion in the 360° VR segment, driven by increased investment from game developers, hardware manufacturers, and platform providers. The potential for cross-industry applications—such as virtual tourism, remote collaboration, training simulations, and live events—also amplifies the long-term outlook for 360° VR technology. In conclusion, 360° virtual reality is not merely a novelty but a transformative platform that is reshaping digital interaction paradigms. Companies like Virtuix, with their Omni One system and expansive game titles, exemplify the momentum and potential within this sector. As consumer interest and technological capabilities continue to evolve, the 360° VR market is poised to become a cornerstone of the broader immersive media landscape.
Advent of Next-Generation Laser Tags
Tager is the equipment for a tactical game of the next generation. The game imitates armed combat. The objective of the game is to defeat the rival using a special light blaster while at the same time avoiding getting defeated. Moreover, various companies, such as Urban Underground Limited, are initiating the next-generation laser tag. For instance, in May 2023, Urban Underground Limited is currently working on its new immersive indoor gaming hub at Serpentine Green in Hampton, Peterborough. A new laser tag and gaming center is due to open at a shopping center.
Location-Based Entertainment Market Report Segmentation Analysis
Key segments that contributed to the derivation of the location-based entertainment market analysis are component, technology, and end use.
- Based on component, the location-based entertainment market is divided into hardware and software. The hardware segment is anticipated to hold a significant market share in the forecast period.
- Based on technology, the location-based entertainment market is divided into 2-dimensional and 3-dimensional. The 3-dimensional segment is anticipated to hold a significant market share in the forecast period.
- By end use, the market is segmented into amusement parks, arcade studios, and film studios. The arcade studios segment is anticipated to hold a significant market share in the forecast period.
Location-Based Entertainment Market Share Analysis by Geography
The geographic scope of the location-based entertainment market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.
North America has dominated the location-based entertainment market. High technology adoption trends in various industries in the North American region have fuelled the growth of the location-based entertainment market. Factors such as increased adoption of digital tools and high technological spending by government agencies are expected to drive the North American location-based entertainment market growth. Moreover, a strong emphasis on research and development in the developed economies of the US and Canada is forcing the North American players to bring technologically advanced solutions into the market. In addition, the US has a large number of location-based entertainment market players who have been increasingly focusing on developing innovative solutions. All these factors contribute to the region's growth of the location-based entertainment market.
Location-Based Entertainment Location-based Entertainment Market Regional Insights
The regional trends and factors influencing the Location-based Entertainment Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Location-based Entertainment Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
Location-based Entertainment Market Report Scope
| Report Attribute | Details |
|---|---|
| Market size in 2023 | US$ 1.88 Billion |
| Market Size by 2031 | US$ 4.98 Billion |
| Global CAGR (2023 - 2031) | 12.9% |
| Historical Data | 2021-2022 |
| Forecast period | 2024-2031 |
| Segments Covered |
By Component
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
Location-based Entertainment Market Players Density: Understanding Its Impact on Business Dynamics
The Location-based Entertainment Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
- Get the Location-based Entertainment Market top key players overview
Location-Based Entertainment Market News and Recent Developments
The location-based entertainment market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the location-based entertainment market are listed below:
- WildBrain CPLG launched a location-based entertainment division. The team will initially focus on expanding WildBrain's homegrown and partner brands with new attractions in the APAC region, including Teletubbies entertainment centers and Peanuts hotels. (Source: WildBrain, Company Website, September 2023)
- iQIYI, a leading online entertainment service in China, announced the upcoming launch of a VR immersive theater of Galaxy Promenade in Galaxy Macau this summer, adapted from its hit series Love Between Fairy and Devil, showcasing iQIYI's commitment to expanding location-based entertainment through its unique blend of 'IP+ Technology. (iQIYI, Company Website, May 2024)
Location-Based Entertainment Market Report Coverage and Deliverables
The “Location-Based Entertainment Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- Location-based entertainment market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Location-based entertainment market trends as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST/Porter’s Five Forces and SWOT analysis
- Location-based entertainment market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the location-based entertainment market.
- Detailed company profiles
Frequently Asked Questions
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Recent Reports
Testimonials
I wish to appreciate your support and the professionalism you displayed in the course of attending to my request for information regarding to infectious disease IVD market in Nigeria. I appreciate your patience, your guidance, and the fact that you were willing to offer a discount, which eventually made it possible for us to close a deal. I look forward to engaging The Insight Partners in the future, all thanks to the impression you have created in me as a result of this first encounter.
DR CHIJIOKE ONYIA MANAGING DIRECTOR, PineCrest Healthcare Ltd.
The Insight Partners delivered insightful, well-structured market research with strong domain expertise. Their team was professional and responsive throughout. The user-friendly website made accessing industry reports seamless. We highly recommend them for reliable, high-quality research services
YUKIHIKO ADACHI CEO, Deep Blue, LLC.
We worked with The Insight Partners for an important market study and forecast. They gave us clear insights into opportunities and risks, which helped shape our plans. Their research was easy to use and based on solid data. It helped us make smart, confident decisions. We highly recommend them.
PIYUSH NAGPAL Sr. Vice President, High Beam Global
I requested a report on a very specific software market and the team produced the report in a few days. The information was very relevant and well presented. I then requested some changes and additions to the report. The team was again very responsive and I got the final report in less than a week.
Jean-Herve Jenn Chairman, Future Analytica
This is the first time I have purchased a market report from The Insight Partners.While I was unsure at first, I visited their web site and felt more comfortable to take the risk and purchase a market report.I am completely satisfied with the quality of the report and customer service. I had several questions and comments with the initial report, but after a couple of dialogs over email with their analyst I believe I have a report that I can use as input to our strategic planning process.Thank you so much for taking the extra time and making this a positive experience.I will definitely recommend your service to others and you will be my first call when we need further market data.
John Suzuki President and Chief Executive Officer, Board Director, BK TechnologiesReason to Buy
- Informed Decision-Making
- Understanding Market Dynamics
- Competitive Analysis
- Identifying Emerging Markets
- Customer Insights
- Market Forecasts
- Risk Mitigation
- Boosting Operational Efficiency
- Strategic Planning
- Investment Justification
- Tracking Industry Innovations
- Aligning with Regulatory Trends
Yes! We provide a free sample of the report, which includes Report Scope (Table of Contents), report structure, and selected insights to help you assess the value of the full report. Please click on the "Download Sample" button or contact us to receive your copy.
Absolutely — analyst assistance is part of the package. You can connect with our analyst post-purchase to clarify report insights, methodology or discuss how the findings apply to your business needs.
Once your order is successfully placed, you will receive a confirmation email along with your invoice.
• For published reports: You’ll receive access to the report within 4–6 working hours via a secured email sent to your email.
• For upcoming reports: Your order will be recorded as a pre-booking. Our team will share the estimated release date and keep you informed of any updates. As soon as the report is published, it will be delivered to your registered email.
We offer customization options to align the report with your specific objectives. Whether you need deeper insights into a particular region, industry segment, competitor analysis, or data cut, our research team can tailor the report accordingly. Please share your requirements with us, and we’ll be happy to provide a customized proposal or scope.
The report is available in either PDF format or as an Excel dataset, depending on the license you choose.
The PDF version provides the full analysis and visuals in a ready-to-read format. The Excel dataset includes all underlying data tables for easy manipulation and further analysis.
Please review the license options at checkout or contact us to confirm which formats are included with your purchase.
Our payment process is fully secure and PCI-DSS compliant.
We use trusted and encrypted payment gateways to ensure that all transactions are protected with industry-standard SSL encryption. Your payment details are never stored on our servers and are handled securely by certified third-party processors.
You can make your purchase with confidence, knowing your personal and financial information is safe with us.
Yes, we do offer special pricing for bulk purchases.
If you're interested in purchasing multiple reports, we’re happy to provide a customized bundle offer or volume-based discount tailored to your needs. Please contact our sales team with the list of reports you’re considering, and we’ll share a personalized quote.
Yes, absolutely.
Our team is available to help you make an informed decision. Whether you have questions about the report’s scope, methodology, customization options, or which license suits you best, we’re here to assist. Please reach out to us at sales@theinsightpartners.com, and one of our representatives will get in touch promptly.
Yes, a billing invoice will be automatically generated and sent to your registered email upon successful completion of your purchase.
If you need the invoice in a specific format or require additional details (such as company name, GST, or VAT information), feel free to contact us, and we’ll be happy to assist.
Yes, certainly.
If you encounter any difficulties accessing or receiving your report, our support team is ready to assist you. Simply reach out to us via email or live chat with your order information, and we’ll ensure the issue is resolved quickly so you can access your report without interruption.
Get Free Sample For